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Building Business Relationships Harnessing the Power of New Media
Dan MunzCenter for New Media and Citizen EngagementU.S. General Services AdministrationApril 19, 2010
I’m Dan Munz(@dan_munz)
I work at theGSA Center for New Media and Citizen
Engagement
(The what?)
The Center strives to be an incubator and accelerator for government-wide new
media and citizen engagement technologies,
tools, practices, and policies.
Three missions:1.Government People2.People Government3.Efficient & Effective
(Simple!)
We’re Working On…• Ideation Platforms• Contests and
Challenges• Engagement Strategy• Success Metrics• Accessibility and
Usability• Legal and Policy
• Terms of Service with New Media Providers
• Building Community and Sharing Best Practices
• Market Research• Connecting to the
Vendor Community
Trust
Warning! Some generalizations ahead.Warning! Some generalizations ahead.
I’m an engagement guy
Figuring out how to enable government to tap into citizens’ best ideas and priorities
Trustis the first problem
Trustthe belief that government
is worth engaging with
DialoguesSuggestion Boxes
Ideation Tools
Trust is at an all-time low
So what do we do?
People want this
Not this
Thesis:
Social media lets large bureaucracies engage
customers authentically.
That builds trust.
(1)Transparency means context, not just data
(2)Focus on engaging
authentically, not quickly
(3)Build informal networks, but
not exclusive clubs
(4)Let us know how we can
help.