Social media success for your chapters

Social Media Success for

Your Chapters

©2010 Price Consulting Group www.thepriceconsultinggroup.com 1

Dr. Kella B. Price, SPHR, CPLPPrice Consulting Group

Did you know…

• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

©2010 Price Consulting Group www.thepriceconsultinggroup.com

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http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Outline


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• Need for social media• Social Media toolkit

– Blogging– Twitter– Bookmarking– LinkedIn– Facebook

Social Networking for your chapter• Expand network• Learn and discuss in brief format• Fast, real-time• Twitter• LinkedIn• Facebook


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The TOOLKIT IS HERE!

• What is social media?

• Using social media

• Resources


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Is anyone “live tweeting” this presentation?• Yes• No• #socialmedia• #ASTD • #ASTDchapters• http://twitter.com/home


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What should I be using Twitter for?

• Building relationships with potential members

• Creating personal connections with existing members

• Staying informed

• http://twitter.com/#!/astdOC © Price Consulting Group 2010

www.thepriceconsultinggroup.com

Find your followers…

• Send invites to your email or contact list

• Find them on Twitter

• Think potential members as well as existing ones

• Use hashtags (#ASTD)© Price Consulting Group 2010


Twitter Talk• Tweet

• Retweet

• Replies (@kellaprice)

• Direct message

© Price Consulting Group 2010 www.thepriceconsultinggroup.com

How do I get started?

• Set up your account – recognizable name

• Brand yourself– 1 line “bio”– Website address– Actual location– Use a picture…ASTD logo

• Find your contacts© Price Consulting Group 2010


Who manages it?

• VP of technology

• Chapter leaders

• Any chapter member could post using @ or #ASTD, other designated hashtag


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LinkedIn• Create your own profile (Greater Atlanta

Group )– Add websites– Upload contacts– Use to create discussion, job board, etc.– Open or closed?


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Facebook• Create your business “fan” page

– Can send messages directly to your fans– YouTube video box, content info, photos,blog– Post photos from meetings– Send “invites”– Upload Notes (press releases),– Metro DC


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Elements of a successful Fan page

• Network w/ other platforms (links)

• Offer information VALUED by others

• Create contests that include participation


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Use synchronous posting tool

• Ping.fm, hootsuite, tweetdeck

• Link accounts to facilitate updates

• Microblogging increases visibiilty– Include links, video snippets

• Keep pages active and change them often


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Blogging• Publish ideas or discussion

– Write regularly

• Most often linked to website– MetroDC

• Youtube – Orange County


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Tagging and Bookmarks• Learn from others, share bookmarks• Long-term reference• Can be public or to a specific group• Use links and tags to describe• Reddit, technorati, delicious• ASTD bookmarks • Program bookmarking

©2009 Price Consulting Group 17

Virtual Worlds/ Second Life• 80% of active Internet

users will be in virtual worlds by end of 2011 (Gartner )

• Uses9

16.7

0

5

10

15

20

Jan-07 Jan-08

Millions of Users


(Source: Abrams, 2009)

Learning Innovation Meetup


Second Life Capabilities in Training


Second Life User Demographics

35

29

21

Users

25-34

35-44

45+



Who’s using Second Life?• HP• IBM• Microsoft• Cisco• Comcast• Intel

• Time Warner• Northrup Grumman• Dell• Kraft• Best Buy• Newscorp



How does the technology impact YOU?• More peer-to-peer collaboration• Better knowledge transfer• Real-time activities and information• Low skills required to use• Low cost to implement• Increase training opportunities/modalities


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Key elements to remember

• Keep name consistent/recognizable


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What are your takeaways?


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Thank you!What are your questions?

Dr. Kella B. Price, SPHR, CPLP


[email protected]

252.622.8119

Price Consulting Group


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Reference

• Craig, Randall. (2009). Online PR and Social Media for Experts, Authors, Consultants, and Speakers. Knowledge to Action Press: Toronto, Canada. Available at: www.KnowledgeToActionPress.com

• ASTD Social Media Toolkit


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Technology

Social media success for your chapters