Social Media

Your online presence

Social Media

Personal / Business “brand “ established through• Social media profiles• Personal web pages• Blogs• Articles• Photos• Videos• Reviews • Comments• Forums

Social Media

• What does your current online presence consist of?

• What information is already online about you?

• What kinds of images could a potential employer find?

Social Media

Vanity Search On• Google• Google images• Blogs• Alerts• Twitter • Facebook• Socialmention.com

Social Media/Business

• Ensure that information about you and your business is accurate and up-to-date

 • Know what your customers are saying about you as a

business  • Assessing and correcting misconceptions about your

business on review sites such as Yelp ,Boards.ie and responding proactively to complaints

 • Conveying important information about your

credentials , as well as helpful descriptions of what your business does and how it does it

Social Media/Business

Online Reputation• Discover it • Clean it up_ Remove unflattering profile information_ Delete hastily written comments_ Request unfavourable content on others

profiles sites be removed• Restrict your social media through

privacy settings

Twitter

As a individual

Easy – 140 characters, accessible from computer, mobile, tablets.

Research

Networking 8 Million of American found their current job via Twitter last year

What should I do?

Focus: Be Professional

Use your real name

Make a bio to tell people who you are

Link it to your blog or website

If I am a company?

Create a relationship with your customers

Recruitment

Search Engine Optimization

Launch Campaigns

Case Study: Old Spice, Procter and Gamble

@KevinRose said on Twitter that he was sick Old Spice responded with the following video

Results

180 personalized videos in 1 week 5.9 million views on the first day 22,500 comments Traffic: +300% on Old Spice website Twitter: +2700% followers Sales: +55% in the last 3 months of

the campaign

Old Spice is now the #1 Wash Brand for men

Conclusion

Be careful

Use it as a professional tool

Follow influential people… and try to be one!

How to design your profile

Why Use LinkedIn?Re-connect, Power your career and Get answers

How Do I Register?

What Should It Look Like?

12 Tips for

• 1.Craft an informative profile headline• 2.Display an appropriate photo• 3.Show off your education• 4.Develop a professional summary statement• 5.Fill your “Specialities” section with keywords• 6.Update your status weekly

12 Tips for

• 7.Show your connectedness with LinkedIn Group badges

• 8.Collect diverse recommendations• 9.Make your profile public- Be Found!• 10.Share your work: blogs, websites, twitter...• 11.Prepare for Interviews and the future