Comhairle Contae Fhine Gall Fingal County Council

Social MediaDominic Byrne,

Fingal County Council

Social Media Training - 14th September, 2011

http://www.youtube.com/watch?v=x0EnhXn5boM

WHAT ISSOCIAL MEDIA?

SOCIAL MEDIA IS ANY ONLINE TOOL OR SITE,

THAT IS BASED ON INTERACTION WITH

USERS AND VISITORS

Online Communities

http://www.boards.ie

Blogs

http://www.boards.iehttp://www.huffingtonpost.com

MicroBlogs

http://www.twitter.com/fingalopendata

Wikis

http://www.wikipedia.org

Social Networkshttp://www.facebook.com/fingallibraries

Social Bookmarks

http://www.delicious.com

Video Sharing

http://www.youtube.com/user/dubcilib

Image Sharing

http://http://www.flickr.com/photos/dlrlibraries/

WHY USESOCIAL MEDIA?

SOCIAL MEDIA IS NOT A PASSING TREND

IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE

Broadcasthttp://www.flickr.com/photos/opensourceway/5538036046/

Dialoguehttp://www.flickr.com/photos/crystaljingsr/3915512588/

The conversation is happening now …

… are you participating?http://www.flickr.com/photos/greencolander/2503742560/

Generation Z …

… are ‘digital natives’

http://www.flickr.com/photos/umpcportal/4581962986/

THEY DON’T CARE WHAT YOU SAY

THEY CARE WHAT THEIR FRIENDS THINK.

WHATSHOULD YOU DO?

Listenhttp://www.flickr.com/photos/walkadog/3353936487/

Sharehttp://www.flickr.com/photos/ryanr/142455033/

Let Go …

http://www.flickr.com/photos/furious-angel/297584201/

Connect

http://www.flickr.com/photos/aerosolhalos/5134485529/

RESOURCEIMPLICATIONS

Cost

http://www.flickr.com/photos/bstabler/770416963/

Time

http://www.flickr.com/photos/adwriter/367570814/

Corporate Connection

http://www.lumaxart.com/

MEASURINGTHE BENEFITS

Quantity

http://www.flickr.com/photos/40626436@N00/3839400717/

Quality

http://www.flickr.com/photos/40626436@N00/3839400717/

SOCIALMEDIA TOOLS

TweetGrid – Twitter Aggregator

socialmention – Feed Aggregator

tweetreach – Twitter Reach Analysis

TweetStats – Twitter Statistics

Insights – Facebook Statistics

ONLINEBEHAVIOUR

U.K. Govt. Online Participation Policy

http://www.civilservice.gov.uk/Assets/participation_online_tcm6-3244.doc

U.S. EPA Social Media Guidance

http://govsocmed.pbworks.com/f/should_i_respond_online.pdf

http://www.youtube.com/watch?v=8TkeV_JgZq4

Comhairle Contae Fhine Gall Fingal County Council

Social MediaDominic Byrne,

Fingal County Council

Social Media Training - 14th September, 2011

Licensed under aCreative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

http://creativecommons.org/licenses/by-nc-sa/3.0/

Use of any Fingal County Council or Fingal Development Boardlogos and brands are not covered by this license.

Pictures as marked used under Creative Commons license.

If you believe any content is infringing copyright, please contact us via http://data.fingal.ie

www.slideshare.net/fingalopendata