Social Media

Our top tips to developing your Social Media strategy

Overview

• Social media is all about empowerment. As channels continuously evolve and communities grow, the consumer/end user has finally found a unified voice to challenge companies and brands at all levels. Consumers are becoming clients and brands are becoming answerable services.

Ownership

• Clients are increasingly recognising the need for a social media strategy without really understanding why they need one or what it will achieve for them. At the most basic level it is important for brands to take ownership of this space – if they don’t start to take ownership of their own messages then someone WILL do it for them and regaining control can be a real challenge

• So, at the most basic level, clients should engage in a social media strategy which will enable them to create and, to an extent, control the dialogue between themselves and the public

Social Media – Do’s

• Set objectives for your activity – and remember, simple dialogue between yourself and your end user is an objective

• Open as many avenues of communication as you can

• Enable & Engage customer feedback

• Ask for help – make your consumers feel that their input is valuable

• Monitor and respond as quickly as possible to any feedback – especially negative comments

Social Media – More Do’s

• Always be open, honest and transparent – put a name to any response and make sure your company/brand is properly represented

• Share information

• Measure the buzz and analyse positive/negative comments

• Build trust

• If you start a conversation make sure you follow it through to the end

Social Media – Don’t’s

• Censor

• Engage in anonymous activity, you will get discovered

• Leave criticism or feedback unaddressed or it could snowball rapidly

• Leave unmonitored or outdated channels open, either close or migrate them to a monitored avenue

• Expect overnight success

Contact us

Hugh TaylorManaging Director

hugh@firecrackeruk.com

0203 159 5090

www.firecrackeruk.com