Social Media Update and Top Tips to Improve Exposure

@CosmeticSocial * @MoniqueRamsey * #LetsGrow

Welcome…Social Media Update

& Top Tips to Improve Exposure

1. Research-Refresh-Reshare

• Research: Look for popular blog posts

• Refresh: Update with new info

• Re-share across all of your social media sites



2. Facebook Native Videos

FB Native Videos: FB = 60% of all video shares 40% better engagement than

YouTube 2.5x higher click through rate

(CTR) 10% lower cost per engagement New Featured VIDEO on your

page; create playlists on video tab

*Stats via SocialBakers & ReelSEO


3. Facebook CTA

Call to Action (CTA) Buttons

“Shop Now”“Download”“Book Now”

“Learn More”“Sign Up”

4. Stop Being Pushy

Ad-like or overly promotional posts won’t get shown

FB = Cornerstone of your online identity

Bring your brand story to life

Genuinely useful info

Customer service channel@CosmeticSocial * @MoniqueRamsey * #LetsGrow

OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device)

5. Event Subscriptions

6. Slideshare

slideshare.net/moniqueramsey


http://slideshare.net/moniqueramsey

7. Twitter

Real-time tweets in search results

You need to be on Twitter, period

SEO boost likely

790 million tweets per day; fastest growing demographic is 55-64 year olds!


Twitter Use hashtags to get

found & increase engagement by 20%

Trending topics – but beware (relevant)

Upload photos directly

Use humor & emotion

Use a dashboard• identify power users• track trends• metrics


*Source: SearchMetrics Ranking Factor Study 2014

8. Google+It’s here to stay. Maybe. Not?

Our advice for now: • Stay here & create content

No promoted posts - clean +1’s help are #3 with

search ranking factors REVIEWS

The correlation of social metrics with better rankings remains high, with

recommendations and related signals from the social graph strongly related to good

Google rankings.

9. LinkedIn

Company Updates: Authentic Relevant Brief NO EXCESSIVE posting NO OFFENSIVE posts

(before/afters)

Don’t Forget: Consistent branding “Showcase Pages” for

features (up to 10) Use keywords


10. Use Ratings in Your Social Media Posts


11. Social IntelligenceAre you listening?Billions of conversations.

NEED TOOLS TO: Monitor Listen Prioritize Engage Learn Adjust Grow

OMG He’s the best doctor! So arrogant!

Don’t go!

5 stars!

Waited too long.

EEEW~ exam room a mess


Dashboard ChoicesNUVI, Hootsuite, Sprout Social, SocialOomph, etc.



Instagram…8 Things You Need to

Know to Get the Most Out of This Popular Social

Network

Instagram by the Numbers


• 300 million users• 50% of IG users log on

daily (+100M in 9 mos.)• trends younger - BUT!• 50% female• highly visual• has to be mobile & can’t

schedule

“Share visual content that aligns with your product, business or services.”

Content simply needs to be: •exciting•educational•entertaining•or inspiring

…in other words touch an emotional cord and give VALUE.

1.) What to Share

2.) Building a Following

• Organic ONLY

• Hashtag search

• Follow, Like, Like, Like*

*Austin AllredThe Hacker’s Guide to User Acquisition

bad:

3.) #HashtagHeaven

• BHF (BFF)• 11 magic number• 30 max• Geotags

#RaleighRocks• Iconosquare -

trends - most used & how many you have

4.) Consistency Counts

• post 1 -3 times per day

• no algorithm to penalize

• most successful accounts post 2-3 times/day

5.) Contests

Tag a Friend*Builds

followers organicallyHashtag*WooBoxCross-Promote

6.) Filters• Highly visual medium• High exposure

• Warm tones• Filters get 21% more viewsand 45% more comments

7.) Emojis

Fun and Engaging

8.) 15 Seconds of Fame

video = 10% of all posts but 18% of all comments

Sneak Peek - drive to full length on YouTube *(cross promote platforms)

image via weknowthedj.com

9.) Tools to MeasureIconosquare - free analyticsWebsta

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Pinterest…Using Pinterest to

Drive Traffic Back to Your Website

By the Numbers


• 72.8 million users, 85% female• 1 BILLION boards, 50 Billion pins• 80% of pins are RE-PINS• 500,000 business accounts• 67% of pins are from a business

website• 83% of active users would rather

follow a brand than a celebrity• 52% consult for purchasing

guidance while shopping in a store

writeontrack.ie

Your Average Pinner = Average Patient


• In “Discovery” mode (vs search) = new potential clients

• Community Based• Love to Promote, Love to Share• Ages 18-34, Upper Income• Major purchasers for family• Many of them integrate Facebook,

TwitterSources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning

Pinterest Behavior


INSPIRE STORE BUY

REPIN

Source: Power of Pinning

Boards

I want

to look

like this

your websit

e

Viral NatureOriginal ContentAmplified!!!

Source: Power of Pinning

Join as a Business

business.pinterest.comor convert your existing account@CosmeticSocial * @MoniqueRamsey * #LetsGrow

Actions for Pins


Boards

TRUST

BRAND TRUST

“RELATEABLE”

USEFUL / RELEVANT

EDUCATE


INSPIRE

Images that WORK

• Light images (20x more effective)

• Images without faces 23% more re-pins**

• Nordstrom — most engaged retail brand

• Teaser text

Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning

SEO Benefit• Value of a root domain• Able to rank higher for key search

terms with a Pinterest account vs independently hosted website*

• Pins are backlinks (important) = more is better (repins increase #)

• Keywords in descriptions• Social signals (shares) (Google

likes!)• Images need keyword love too!

The titles are searchable

*Source: Power of Pinninghttps://winsomekaty.wordpress.com

Images**think about your website


• Call to action (+80%)

• Top # Lists,• Printables

and Infographics

• SIZE MATTERS

Infogr.am

VIDEO!

Analytics

Questions?Monique Ramsey

USA Toll Free Direct Dial 877-401-5485

Email: [email protected]

Facebook.com/CosmeticSocialMedia

Twitter.com/MoniqueRamsey

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