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Denis Wilson President / Chief Consultant – DWP Information Architects
DWP Information Architects’ core belief is that small business is the bedrock of America’s economic well-being. Our mission is to provide the benefits of information technology to small businesses so that they are able to take advantage of the technology while concentrating on their business. Further, to listen intently to those small businesses so that we might earn the right to being considered their trusted business advisor.
Website: dwpia.comBlog: dwpia.wordpress.comTwitter: twitter.com/dwpiaLinkedIn: dwpiaFacebook: dwpia
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Advanced Search Creative with Terms Learn Blog Search Search Video and Audio Connections Learn about Tags
Mining Search ResultsLUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
Understand Online Influencers Make Initial Contact Meaningful Ask for Advice Take Conversation Offline Follow Through Treat Them as You Would Media
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
Southwest Airlines Online Podium It is Right for Your Business
Do You Want to Commit to It? Do You Have a Topic in Mind? Are You Passionate about the Topic? Are You Knowledgeable about the Topic? Do you Communicate Well? Do You Have a Tough Skin?
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Social Networks Come of Age• Nikon on Flickr• 100,000 members of Starbucks groups on
Facebook – not sponsored by Starbucks• $1.2 Billion spent on advertising in social• However not as effective• Many Networks • Many New Applications Added
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Who won the war?• Facebook• LinkedIn• YouTube• Flickr• Twitter
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Others who won• Delicious.com• Digg• Second Life• And Wikipedia
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Gather• Jigsaw• Meetup• Photobucket• Propeller• Reddit• Sermo
• Squiddoo• Stumbleupon• ThisNext• Utterz• Visible Path• Yelp• Zillow
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• You will find interesting things when you listen
• WOMMA survey found top-performers 7-times as likely to use social media marketing tools
• Look up Communispace.com• Build it into your web site
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Creating Communities• Don’t build barriers• Learn from the social network model• Humanize the interaction• This isn’t easy to do• Remember the 99:1 Rule• Be inventive with questions• Close the feedback loop• And, if possible, mix it up.
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• ClutterControlFreak.com• EthicsCrisis.com• WifeInTheFastLane.com
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Content is King…• Understand your audience and object• What’s your objective? • Then decide what method would be
most appropriate and efficacious
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
Going Viral
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Old habits die hard… but die they must
• In order to succeed in social network marketing, you must thing of yourself as a publisher
• The secret secret: ENGAGE DON’T SELL
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Ditch the pitch• Joseph Jaffe, Author of “Life After the 30-
Second Spot”• Umair Haque, founder of
Bubblegeneration.com and Director of Havas Media Lab
• In other words…
• Think of it as a cocktail party
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Campaign basics
Think long-term
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Campaign basics
Search engineperformance is central
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Campaign basics
Make it human
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Campaign basics
Be passionate,or at least committed
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING
• Picking your spots• Telling your story with words and images• Engagement through interaction• Promote Thyself
• Your web presence starts with your web site…
LUNCH ‘N LEARN:
SECRETS OF SOCIAL MEDIA MARKETING