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How small businesses use social media to leverage their marketing capabilities and advantages
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SOCMED MARKETING FOR SME*
YUSWOHADYBlog: www.yuswohady.com
Twitter: @yuswohady
*Small-Medium Enterprise
INTRODUCTION
1
THE FIRST SOCMED MARKETING BOOK
IN INDONESIA
E = wMC2Marketing ENERGY(Horizontal Power)
Word of MOUTH (MOUSE)
Customer COMMUNITY
Offline
Online
“HORIZONTAL MEANS SOCIAL”
1 to Many Many to Many
Marketer asBROADCASTER
Marketer asCONNECTOR
VERTICAL HORIZONTAL
MARKETING 2.0MARKETING 1.0
Five Reasons Why Business is Social
ConversationConsumer
Generated Content
Collaboration Collective Intelligence
Community
!
DEMOCRATIZATION OF
RESOURCES
SIZE ISN’T MATTER ANYMORE
SOCIAL MEDIA AGE IS
SMALL BUSINESS AGE
REMEMBER...
THE MODEL
2
COCREATION
ACTIVATIONCONVERSATION
COMMON PURPOSE & IDENTITY
COMMON INTEREST
TARGET
CONSUMER
SOCMED MARKETING FOR SMETHE SIMPLE MODEL
STEP #1DEFINE YOUR TARGET CONSUMERS
STEP #2IDENTIFY COMMON INTERESTS
STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION
EXAMPLEAn SME that operates a pre-school
institution wants build a community of moms that concern with the development of their children.
#1. DEFINE YOUR TARGET CONSUMERS
CONVERSATION
THE HOME: Inspiring Moms
Blog
ACTIVATION
THE EVENT:Inspiring Moms
Award
COCREATION
THE BUZZ:Inspiring Moms
Community
EVANGELIST AND LOYALMOM CUSTOMERS
THE PROGRAM
THE GOAL
THE CONSUMERS
VISIONARY MOMS, ORDINARY MOMSGeographic: Urban, younger moms, 25-39Demographic: Have todler, pre-school, AB
Pshycographic: Modern, info freak, very concern about children development
#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children -
their school, food, health, activities, and of course... their future
#3. BUILD CONVERSATION, ACTIVATION, COCREATIONInvite customers to speak up
LANDING PAGE
“THE HOME”COMMUNITY BLOG
SOCMEDCHANNEL
SOCMEDCHANNEL
SOCMEDCHANNEL
THE SIMPLE SOCMED PLATFORM
“THE ROAD”
Every Company Is Media Company
EC = MCTom Foremsky
Because every company must create and publish content that attract its community member
MARKETING IS NOT ONLY ABOUT SELLING
IT’S ABOUT
FACILITATING
CASE STUDY
3
CASE STUDY
WINWEB
WinWeb is an SME that sells cloud-based small business software. It develops a social media strategy that facused on building community and creating relevant
contents for its target client i.e. small business.
THE PRODUCT AND SOLUTION
THE CONTENT: “HOW-TO” VIDEO PROGRAMS
THE CONTENT: CONVERSATION THROUGH BLOG
THE CONTENT: “TIPS-BASED” ARTICLES
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH OTHER BLOG
CASE STUDY
YUSWOHADY
*note: narsis dikit nggak papa ya... Hehehe
LANDING PAGE
SOCMED CHANNEL
SOCMED CHANNEL: FACEBOOK - NOTES
SOCMED CHANNEL: TWITTER
SOCMED CHANNEL: FOURSQUARE
CONVERSATION: ARTICLE DISCUSSION
CONVERSATION: ARTICLE DISCUSSION
ACTIVATION: OFFLINE SEMINAR
ACTIVATION: OFFLINE SEMINAR
COCREATION: INVITE FOLLOWERS TO CONTRIBUTE
Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
More salesare made
with friendshipthan
salesmanshipJeffrey Gitomer – Sales Bible
THANK YOU
