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Social media in organizations. Introduction prepared for a guest lecture in a Communications in Organizations undergraduate class.
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Social Media
October 29, 2008
Anne Adrian
For contact information: Google me
Twitter: aafromaa
del.icio.us: aafromaa
AIM: aafromaa
Slideshare: aafromaa
Flickr: aafromaa
YouTube: aafromaa
blog.aafromaa.com
Or you can find me in these places.
Talk to me
Why are you here?
www.flickr.com/photos/ginable/325235488/
Social media is not about
the tools & the technology
www.flickr.com/photos/nycarthur/2489426482/
Social MediaOnline technologies and
practices that people use to
share opinions, insights, experiences, and perspectives
with each other. en.wikipedia.org/wiki/Social media
Membership in online communities has more than doubled in the last 3 years.
www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
54% log into their community
at least once a day.
www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
56% have met online counterparts
in person.
www.flickr.com/photos/saar_cmd/1467458722/
www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
71% said their community is very important or extremely important them.
www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
www.flickr.com/photos/vj_pdx/387565277/
55% feel as strongly about their online communities as they do about their real-world communities.
www.flickr.com/photos/tartanpodcast/1447114301/ www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
www.flickr.com/photos/mtsofan/2422105016/
www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
75% participate in internet communities related tosocial causes.
87% participate in internet communities related to social causes that are new to them.
www.flickr.com/photos/bootbearwdc/168544485
www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
www.forrester.com/Groundswell/profile_tool.html
Today, if you're not staying
current with Web 2.0
technologies' impact on
business, then you're just
not staying current. Period. Sarah Perez of ReadWriteWeb
Listening
www.flickr.com/photos/joyoflife/23724427/
Connecting
www.flickr.com/photos/rambleon/2637714144/
Being real
www.flickr.com/photos/aafromaa/846487425/
Collaborating
www.flickr.com/photos/drewvigal/70341158/
Creating & designing
www.flickr.com/photos/spiritual_marketplace/2821023601/
Characteristics
www.flickr.com/photos/aafromaa/3001040900/
Flat OpenShare ListenFlexible EngageAuthentic ConnectUbiquitous CollaborateTransparency
Talk to me How do you use social media?
How do you think organizations can use social media?
What has changed that makes organizations think about using social media?
What value does more information from more people give organizations?
www.flickr.com/photos/kibondo/165121605/
Other information
Alabama Cooperative Extension System aces.edu en.wikipedia.org/wiki/History_of_the_Alabama_Cooperative_Extension_System
Cooperative Extensionextension.orgen.wikipedia.org/wiki/Cooperative_Extension eXtension social media collaborate.extension.org/wiki/Social_Media_in_Extension
Beginner’s guide to social mediacollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
