ActivePath Revolutionizing Customer Communications and Engagement

ActivePath

Revolutionizing Customer Communications and Engagement

confidential & proprietary

Who We Are

• Founded: 2007

• Headquarters: Petach Tikva, Israel

• Investors: Battery Ventures, Genesis Partners, GIMV and leading angels including Aryeh Mergi

• Customers: Tier 1 international financial institutions, telcos and large service providers

• Partners: Pitney Bowes, PrintLaser (TPI) and CSC


When and how does a bank/service provider communicate with its customers

When How

Campaigns Email

Payments Mobile App

Alerts and notifications Printed materials

New offerings Website (Online)

SMS/MMS/Call


Messaging Today

• Static• Poor user experience– no immediate way to act upon message• Fragmented – separate systems for messaging to mobile, email, online• Inconsistent – different messaging experience on different platforms• Costly• Low customer response• Missed marketing opportunities• Lack of synchronization between modes of communication• Security (Authenticity, integrity, encryption)


2 Way Event Based Communications

How are consumers interacting online?

ActivePath offers multi-channel, event based solutions that allow service providers to reach consumers across platforms in a consistent and synchronized fashion

confidential & proprietary6

Banks need to write the message once and the same message is then sent out to be displayed in the email, within the mobile app and in the online interactive message center

All the messages are:1.Interactive2.Secure3.Synchronized with each other


Inside the Email


As part of the bank’s Mobile App


The Bank’s Interactive Online Message Center


ActivePath Email Banking System

ActivePath FrontEnd

ActivePath BackEnd

Banking Systems

ActivePathService

Directory ServicesUpdate Services

Mail Gateway

Internet

Client Devices

ActivePath Addon ActivePath App


The ActivePath Solution

• Centralized customer messaging system• Only messaging solution that is uniform and synchronized across email, online

and mobile

• Meets the most secure specification requirements• S/Mime, DKIM, PKI and Symmetric encryption type support• SSL transport

• Easy implementation and integration• Standard installation can be done in a couple of hours• Wide range of supported interfaces, for easy deployment and communication

with existing standard applications

• Great customer experience• Easy and straight forward use


The ActivePath Solution

• High open rate• Users are more willing to open these messages

• Quick ROI• Complete saving of printing costs• Increased revenue due to contextual and relevant calls to action • Unlimited marketing and cross selling opportunities inside the message

• Centralized policy rule based management• Comprehensive and easy to use management tools• Standard reporting services, and full set of API’s to create more personalized

reports• Sender is acknowledged when a mail is opened, reducing the management

burden


INCOMING PAYMENTEmail banking scenarios

PostalGuard Confidential

ActivePath Confidential






INSUFFICIENT FUND NOTIFICATION

Sample Scenario 1







MOBILEActiveMail Scenarios






Inbox


ActiveMail


Interaction example


Interaction example


Interaction example


Confirmation


Active Message Center

Sample Scenario 2





Documents

ActivePath Revolutionizing Customer Communications and Engagement