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Getting social for the 55+ year olds from CEO/Founder of .Com Marketing, Hillary Bressler.
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.Com Marketing400 North Wymore RoadWinter Park, FL 327891.866.266.6584http://cms.commarketing.com
Presented by:Hillary BresslerFounder, CEO
.Com MarketingA Top 100 Interactive Agency Nationwidewww.commarketing.
com 1.866.266.6584
What is Social Media?
Social Media IconsMost Common
Years to Reach 50 Million Users
• Radio- 38 Years
• TV- 13 Years
• Internet- 4 Years
• iPod- 3 Years
• Facebook adds 100 Million Users in 9 months
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
Average user spends more than 55 minutes per day on Facebook
The Fastest Growing Segment on Facebook is 55-65 year old Females
Pew study. According to iStrategyLabs 2011
?% Of Facebook UsersAre over the age of 55
Pew study. According to iStrategyLabs 2011
11% Of Facebook UsersAre over the age of 55
What’s it all about?
Most older adults have been introduced to social networking by their children.
The Most Important Relationship You Have InRegards To Social Media is….your grandkid!
Let’s LookAt The
The Power of
Social Media
Negative Effects on United from Social Media
• Over 8.5 million views• Stock prices dip 10%
resulting in $180 million• Appeared on ABC’s The
View • Time Magazine’s Top
Viral Video’s of 2009• 2 more videos to be
produced
As of 5/29/10
Why use social media?Stay Connected
Why use social media?Find Old Classmates
Why use social media?Find Old War Buddies
Why use social media?Find Old Flames
Why use social media?Find Work
Why use social media?Find Work
Why use social media?Find A Date
Why use social media?Get Better At Pickle Ball
What is Twitter
Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters.
Why Use Twitter?Up To The Second News Updates
Why Use Twitter?Weather Updates
Why Use Twitter?Discounts
Why Use Twitter?Follow Sports Scores
Why Use Twitter?Follow Celebrities
Why Use Twitter?Follow Celebrities
Why Use Twitter?Follow The Politics
What is blogging?
Most Famous Blogs
From to Tom Cruise ranting about Scientology to footage from the Burmese uprising, blogging has never been bigger. It can help elect presidents and take down countries.
Why Blog?News
Why Blog?Read About Life After 50
Why Blog?Tell Your Story
Why Blog?Read Reviews
What is Facebook?Facebook is an online social network of your friends and family.
Why Use Facebook?Follow Your Kids
Why Use Facebook?Get Invited To Events
Why Use Facebook?Never Forget A Birthday
Why Use Facebook?Start a Group
Why Use Facebook?Keep Up With The Gossip
What is YouTube
YouTube is a video sharing website on which users can upload and share videos.
Why Use YouTube?Watch Old Shows
Why Use YouTube?Exercise Shows
Why Use YouTube?Learn An Instrument
What are apps?
The term has been used as shorthand for "application“.
However, it became newly popular for mobile applications in smartphones and tablets.
Ibooks- Apple’s answer to the Amazon Kindle, iBooks turns the iPad into an electronic book reader with 60,000 books at launch to choose from (the app is free, the e-books are not). Although the Kindle has many more titles (450,000), iBooks lets you flip through virtual pages with your fingers on a color screen.
Crosswords (US$9.99) Some seniors love doing the daily crossword puzzle in their local newspaper. But why do just one crossword puzzle a day when you can download a bunch from newspapers around the world? Puzzles are available from a varied group of sources from the Wall Street Journal, King Features Crosswords and the New York Times (subscription required) to the Onion A.V. Club crossword.
WebMD for iPad (Free) -- The free WebMD app is a wealth of information for the health-concerned (or obsessed), with a symptom checker, a directory of medical conditions, a complete list of drugs and treatments (including side effects, precautions and interactions with other drugs), First Aid information for a variety of conditions, and complete listings of hospitals, physicians, and pharmacies.
Epicurious (free) digital cookbook which allows you to access 27,000 recipes from both Gourmet and Bon Appetit. You can browse recipe collections, search via keyword, and filter your searches by what’s in your fridge, seasonal foods, holidays and more. You can add any recipe to your favorites box to save it as well as email recipes to yourself and others.
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