Get Creative for:

May 7th, 12am-11:59pm

Agenda

● Introductions

● Strategies for building your engagement plan

● Ideas & examples of creative giving day engagement

● The Power of an Engaged Board

● Opportunities for Engagement

● Getting Your Board Involved

● Gamifying Palmetto Giving Day

● Q & A

Share: Go Mobile

In the past year, mobile giving donations have increased

205%.

● 51% of donors who visit a nonprofit’s website do so on a

mobile device

● 54% of nonprofit emails are opened on mobile devices

● 90% of text messages are read in 3 minutes

● 25% of donors complete their donations on mobile devices

● 1 in 4 donors use mobile devices to discover nonprofits

they were previously unaware of

3

Share: Email Marketing

Email messaging drove 28% of all online revenue in 2017.

● Email is still a great way to share information with your

supporters directly and immediately

● The majority of emails are opened on mobile devices

● Develop an email timeline leading up to Palmetto Giving

Day and schedule in advance

● Chance to include multiple calls to action

● Link to your Palmetto Giving Day campaign

● Include ways to get involved

● Use shareable graphics 4

Share: Social Media

55% of people who engage with nonprofits on social media

end up taking some sort of action.

● Always include a clear CTA

● Create consistent shareable content (C.O.P.E.)

● Include photos for increased engagement

● Add the Palmetto Giving Day logo to all of your

promotional materials leading up to the day

● Swap out your social media banners with Palmetto Giving

Day graphics from the toolkit

● Use Hashtags to be a part of the conversation5

Share: Community Engagement

● Engage employers to be sponsors

○ Secure a match

○ Partner with them to host an event at their site

○ Leverage their network / reach

● Host an event

● Leverage Peer to Peer Fundraisers

● Table / participate at events already going on

● Put up the yard signs and flyers

6

Creative Storytelling

● Live your mission on Palmetto Giving Day

○ Go live and share an

up close and personal

view of your cause

○ Host a volunteer

event so that your

supporters can give back or see the great work

you’re doing in action during the big day

7

Creative Storytelling

● Create a 24 Hour “Story Arc” that your supporters can follow throughout the day on Social Media

8

Creative Storytelling

● Give supporters a reason to check back in and follow your progress during Palmetto Giving Day

9

Creative Storytelling

● Create a unique hashtag to promote your campaign for Palmetto Giving Day that aligns with your goals

10

Creative Challenges

● Plan a Social Media Challenge

leading up to the day to help

you engage supporters early

and capture more authentic

stories connected to your

cause

○ Use hashtags to collect

stories and ideas easily!

11

Creative Challenges

● Use sponsorship dollars or other incentives to motivate giving for Palmetto Giving Day

○ Number of donors

○ Number of dollars

○ Time period

○ New donors

○ Social Engagement

■ Leverage the “I Gave” graphic

■ Include a CTA to share why they gave12

Creative Challenges

● Motivate donors to give by using each donation as

an “entry” for a special incentive

○ Utilize the comment feature to collect responses

from your donors during the day

13

Creative Partnerships

● Local Businesses can help you

leverage their customer base

○ Promotions

○ Publicity

○ Social Media Boosting

○ Sponsor Match

○ Employee Match

14

Creative Promotions

● Utilize Donation Receipts○ Discounts at local

bars or restaurants ○ Access to the kickoff

or closing event ○ Provide incentive for

giving throughout your community

15

Creative Crowdfunding

● Recruit your P2P fundraisers and motivate them to be more successful and raise more for your cause○ Find incentives for

your top fundraisers

○ Spark friendly competition

16

Creative Community

● Host an event!

○ Kickoff party

○ Success celebration

○ Partner with events

already happening

● Lawn signs & Posters

● Physical Promotions

● Yearly Collectables

17

Gamifying Palmetto Giving Day

What is Gamifying?

● Uses game-like strategies to motivate and engage potential

donors to take action and help you reach your goals

● Takes the enjoyable parts of game play like incentivization

and competition and translates it into fundraising

● Generates excitement for your organization’s Palmetto

Giving Day campaign and subsequent goals

Benefits of Gamifying

● De-stigmatizes fundraising as an uncomfortable and

non-social way of spreading awareness for your cause

● Motivates supporters to actively participate in helping you

achieve your organization’s overarching goals

● Creates an engaging and interactive experience for

donors

● Allows your supporters to have fun with you

Giving Day Gamification

● 24-Hour event provides a powerful sense of urgency

● Giving Day leaderboards for donors and dollars raised

● Organizational progress bars on your profile

● Peer-to-Peer fundraiser leaderboards on your profile

● Social sharing and engagement

● Giving Day prizes and matching incentives

Gamification Best Practices

● Determine your Palmetto Giving Day goals before any

challenges

● Align challenges to help you reach your goals

● Include specific clear calls to action in any promotions

● Create realistic and measurable opportunities

● Arm ambassadors with key messaging and goals

● Highlight any sponsors making the challenge possible

Giving Day Match

● Increase the impact of every

donation with a sponsored matching

incentive

● Set a specific time frame and rules

to motivate potential donors and

create a sense of urgency during

Palmetto Giving Day

● Promote your match heavily leading

up to Palmetto Giving Day so all of

your supporters know how to

increase their impact

● Make it clear what the unlocked

matching gift will help your

organization achieve

Peer-to-Peer Competition

● Peer-to-Peer fundraisers rally behind

your cause to fundraise on your

behalf through their own personal

fundraisers

● Fundraisers listed on your Palmetto

Giving Day profile in the order of how

much they raise

● Engage in friendly competition

amongst your fundraisers for the top

spot

● Motivate your fundraisers by offering

an incentive for the champion that

raises the most for your cause during

Palmetto Giving Day

Unlocked Incentives

● Promote organizational

incentives if your supporters are

able to help you reach a specific

goal or milestone on Palmetto

Giving Day

● For each specific goal your

supporters help you achieve,

unlock pledged matching

donations or in kind gifts

● Include clear calls to action on

your profile and in your

promotions so your supporters

know how they can help you

unlock additional support

Social Stimulation

● Throughout Palmetto Giving

Day share regular progress

updates on social media with

a continued time based sense

of urgency

● Break communication norms

to update your supporters of

upcoming prize incentives or

matching funds during

Palmetto Giving Day

● Have fun throughout the day

and celebrate from Midnight -

Midnight!

Beyond The Basics

● Goal Setting Strategies

● Matching Challenges

● Spreading The Word

● Social Media Strategies

Check out these, and other Giving Day Training Videos for more information on how to take your Giving Day

campaign to the next level!

Getting Your Board Engaged

The Power of an Engaged Board

● Organizations with an engaged board raised 2-3 times

more dollars on their giving day than those without

● The most engaged boards attended planning meetings,

sponsored a matching fund, or acted as an ambassador

Communicating Your Different Goals

● Establish clear goals for your organization ahead of the

Giving Day

○ Determine which goals are internal vs. external

● Include your board members in your goal setting

○ How can they help you reach these goals?

● Revisit these goals at your regular board meetings

○ What strategies are you utilizing?

○ What should your board be aware of?

Opportunities for Engagement

● Determine your needs, and how your board can help:

○ Soliciting sponsors and community engagement

○ Spreading the word about Palmetto Giving Day

○ Planning and marketing any Palmetto Giving Day specific events

○ Stewarding Palmetto Giving Day Donors

● Set clear expectations and leverage their strengths

Getting Your Board On Board

During Palmetto Giving Day…

● Encourage your board members to share socially

● Send your board emails with specific calls to action

● Update them on any prizes or matches on the horizon

● Share your progress throughout the event

● Motivate board members to join you for an in person event

Getting Your Board On Board

After Palmetto Giving Day…

● Thank your board members for their help and hard work

● Share insights to your campaign success

● Host a debrief to break down what you’ve learned

● Ask your board to personally thank your Palmetto Giving

Day donors

● Celebrate your team and a job well done

Your Giving Day Resources

Nonprofit Toolkit

● Customizable Email Templates

● Sample Social Media Posts and

Best Practices

● Palmetto Giving Day Graphics

● Short Training Course Videos

● Resources for Board Members

and P2P Fundraisers

Your Next Steps● Like and Follow Palmetto Giving Day On on Social Media

○ Don’t forget to use the Palmetto Giving Day hashtag:

#palmettogivingday

● Check your inbox for important emails from Palmetto Giving Day.

● Watch on-demand training course videos and review your

campaign.

● Start sharing your profile and asking donors and supporters to

save the date.

● Set up the Palmetto Giving Day embeddable donate button on

your website!

● Add your Palmetto Giving Day profile to your email signature.

What support is available?

● Visit Our Help Center:

https://support.givegab.com/

● Send us an email at:

customersuccess@givegab.com

● Chat with GiveGab’s Customer

Success Team whenever you have

questions or need a hand

○ Look for the little blue chat bubble!

Questions?

May 7th, 12am-11:59pm