1. Social Media for Business So you think you want aSocial Media Strategy?

2. Blog @PhilOakley from @OutserveWeb 3. Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://outserveweb.com http://facebook.com/outserveweb http://twitter.com/outserveweb 4. 5. 6. So you think you want aSocial Media Strategy? 7. 8. Relationship Strategy 9. Listening Strategy 10. 11. What How Why 12. What 13. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. 14. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media 15. 16. 17th February 2010 www.outserve.co.uk [email_address] VIDEO 17. Micro-blogging 18. Blogs 19. 17th February 2010 www.outserve.co.uk [email_address] Photos 20. Networking 21. 22. Bookmarking 23. 24. 17th February 2010 Documents 25. 17th February 2010 Slides 26. Location 27. Hyperlocal 28. Local 29. 30. Regional 31. National 32. Global 33. Universe 34. 35. 36. 37. 38. Facebook Active Users Today: 629,622,400 Half of Facebook users login everyday 39. 40. World Population 41. World Population with Internet 42. World Population with Internet 43. UK Population with Internet 44. Fastest Growing Facebook group iswomen over 55 . 45. Facebook Social Graph 46. 47. Why 48. Sales & Marketing 49. 50. 51. 52. 53. Community 54. Promotion 55. Marketing

Content (!) and Design are Important

56. Interaction/Feedback 57. Superhuman Strengths 58. COMMUNICATION 59. 60. 61. 62. Customer Service 63. Customer Service 64. Customer Service 65. Customer Service 66. Customer Service 67. Customer Service 68. Customer Service/Support 69. 70. Brand/Reputation Management 71. Brand/Reputation Management 72. Brand/Reputation Management 73. Brand/Aawerness/Reputation 74. 75. 76. 77. Collaboration & Building Teams 78. How 79. Strategy 80. 81. 82. Analytics 83. 84. 85. Tools

Social Media Dashboards- Hootsuite, Tweetdeck

86. Smart Phones 87. Automation* Tweet adder 88. Google Search/ Google alerts/Google Trends 89. Read/Write blogs 90. Commercial -Buzz Logic/Radion6 91. Analytics (Facebook, Linkedin) 92. How often? EVERYDAY 93. Integrated Online 94. Integrated Online 95. 96. 97. 98. 99. 100. 101. Link Social Media Content together 102. Integrated offline 103. Integrated offline 104. Integrated Offline 105. 106. 107. 108. 109. Brand Protection 110. Brand Protection 111. Brand Protection 112. 113. Devices 114. 115. 116. 117. 118. Future/Now

Mobile/ Devices

119. Video 120. Social CRM 121. Social Shopping 122. Q&A 123. Actions 124. Actions

Consider

125. Actions

Consider

Engage/Interact

126. Actions

Consider

Engage/Interact

Protect

127. Actions

Consider

Engage/Interact

Promote

Protect

128. 7 tips for

Invest in your profile

129. Recommend People 130. Ask for Recommendations 131. Join Groups (UKITA) 132. Ask and Answer questions 133. Don't link for the sake of it 134. Link to me -www.linkedin.com/in/philoakley 135.

7 tips for

Use a Twitter Client (Tweetdeck)

136. Use Twitter Search/Google Realtime search 137. Follow People 138. Engage (otherwise don't bother) 139. Publicise but mix with other content 140. Link to your blog/site 141. Think of ways to use (internal/mobile/text) 142.

7 tips for

Don't add friends for Business

143. Use Business & Fan Pages 144. Link Content (Twitter, Youtube, Blog posts) 145. Join or create a Group 146. Use Facebook events 147. Facebook applications - Slideshare 148. Advertise on Facebook 149. Thank You Philip Oakley Technology Consultant Outserve Ltd www.outserveweb.com

www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb

Blog 150. 151. DEMO 152. What we do? Outserve provides consultancy to help businesses get the most from technology and the web.