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2010-2009Media Placements ~ Abbi Public Relations, Inc.

Speed Technologies 2010-2009 Media Placements

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2010-2009Media Placements ~ Abbi Public Relations, Inc.

Page 2: Speed Technologies 2010-2009 Media Placements

Motocross.com Dub Daily

SpeedTV.com SpeedFreaks.com

Road & Track AZfamily Channel 3

Peace Magazine Speed TV

EveryJoe.com UrbanDaddy.com

JustLuxe Luxury Las Vegas

International Business Times FEA LUX Demo Derby

Peteren’s 4Wheel & Off-Road Hot VWs

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LX Magazine ‘ Arizona Foothills Sand Sports

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Compete MOTO GrindTV Nevada Magazine Urbandaddy.com

Page 3: Speed Technologies 2010-2009 Media Placements

 

Speed Technologies Announces the Arrive and Drive Program

Reno, NV --Speed Technologies has just made off-road racing a lot easier. The company, a leading team in the SuperLite Championship series, has launched a rental program that puts drivers behind the wheel of one of its fleet of SuperLite trucks, while removing the logistical nightmare of race support, heavy start-up costs and post-race shop time.

"Arrive and Drive" offers racers and aspiring racers a ready SuperLite truck delivered for race weekend with on-site crew and support. Drivers need only jump behind the wheel and hit the gas. "Basically, this is designed for someone who doesn't want to mess with the truck," said Kevin Singleton, chief operating officer of Speed Technologies. "We take the hassle out of it - we've got it down where drivers can show up, drive and leave when the racing is finished." Nearing the end of its first season of rental program, Speed Technologies said its fleet of five trucks has been in high demand in 2008. "We started this in April," Singleton said, "but even starting late for the season we've been selling out races, and we're booked through the end of the year." And the program has already attracted big-name racers, like Andrew Comrie-Picard, the X Games competitor best known for his dominance in the rally circuit. "As someone coming from another racing discipline, I know how important preparation is," he said, "and with Speed Technologies everything is ready to go, the trucks are very well built and the crew is awesome." Although the driving style took some getting used to, Comrie-Picard placed third in his first SuperLite race. And he plans to run the truck again before the season is over. As for the future of the SuperLite class in the series, he likes the affordability. "The truck is balanced and easily manageable, and the value of money in this series is awesome," Comrie-Picard said. "I have sponsors, but this is a style of racing that anyone can get into without too much investment." Comrie-Picard's experience racing SuperLite is typical. Singleton said he expects the bulk of the fleet in 2009 to go to racers who will reserve them for all seven series races. "If You're on the outside of this style of racing looking in, this is just about the only way to walk on and get a full racing experience without too much preparation or cost," Singleton said. "Plus you get all of the benefits of racing in the SuperLite Championship - visibility for sponsors, TV time, etc." For single-race SuperLite rentals, racers pay a fixed $7,500. For the season (seven races), the cost is $52,500. What racers get: - Fully prepared SuperLite Race Truck, delivered to the race venue ready for Friday qualifying, and Saturday and

Page 4: Speed Technologies 2010-2009 Media Placements

Sunday racing - Professional pit assignment - Race crew, including a designated chief and spotter - All race support equipment - Hospitality for driver and one guest - Signage for personal sponsors (limited to established space) - One set of race tires - Race fuel - Inclusion in series marketing and promotions - Inclusion in Lucas Oil Off Road Racing television coverage - Inclusion in SuperLite television series * Drivers must provide their own Lucas Oil-approved race suit and helmet, and are responsible for damage beyond normal wear and tear. The SuperLite Championship series is held at venues in California, Arizona and Nevada. Drivers compete for a portion of $80,000 in prize money over the course of the series. For more information visit www.superlitechampionship.com/Arrive___Drive.html

 

Page 5: Speed Technologies 2010-2009 Media Placements

 

 

Page 6: Speed Technologies 2010-2009 Media Placements

What racers get:

Fully prepared SuperLite Race Truck, delivered to the race venue ready for Friday qualifying, and Saturday and Sunday racing

Professional pit assignment Race crew, including a designated chief and spotter All race support equipment Hospitality for driver and one guest Signage for personal sponsors (limited to established space) One set of race tires Race fuel Inclusion in series marketing and promotions Inclusion in Lucas Oil Off Road Racing television coverage Inclusion in SuperLite television series

The SuperLite Championship series is held at venues in California, Arizona and Nevada. Drivers

compete for a portion of $80,000 in prize money over the course of the series.

Tags: off-road racing, superlite championship, superlite trucks, truck racing

 

Page 7: Speed Technologies 2010-2009 Media Placements

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OFFROAD: Dream Machine

Written by: Mark MitchellDate: 09/17/2010 - 08:41 PMLocation:

How many times have you thought to yourself or said to your friends “If only I could get a ridein a real race car I could be fast like that”… I know I have said it many, many times to friendsas we watched everything from Sebring to Baja on TV over the years and I couldn’t even beginto put a number on how many times I have thought it to myself. I really never dreamed thatone day I would actually have a chance to put my money where my mouth is and line upagainst real live professional competition in a factory prepped race vehicle.

That dream came true for me last month when I was invited by Speed Technologies toparticipate in their SuperLite Arrive and Drive program and spend a weekend as a racer in therough and tumble SuperLite Championship class of the Lucas Oil Off-Road Series.

Before we get to that let me first provide a little perspective on my limited level of racingexperience prior to this weekend. I was lucky to grow up in suburban Atlanta, with the rollinghills and backwoods of north Georgia just minutes away. In high school my friends and I werehuge fans of any and all forms of off-road racing, our favorites being the Baja 1000 and theWorld Rally series. We would regularly take to the numerous dirt and gravel roads in the area,sliding, spinning and pushing a variety of small import cars and trucks way beyond theirabilities, and ours, while dreaming of fame, glory and champagne showers in exotic locationsacross the globe.

Reality being what it is I never got the chance to chase that dream but did manage to become afairly serious off-road motorcyclist, riding and racing for years in far more affordable two-wheelevents while working hard and raising a family. Over the years my four-wheel racingexperience had been limited to a few informal track days with friends, a Richard Petty DrivingExperience and a short stint years ago racing a Honda Odyssey buggy in local off-road eventsin and around the southeast.

Now fast forward more years than I care to admit and I find myself on the verge of living out achildhood dream, if only for a weekend. Thanks to the Speed Technologies SuperLite Arriveand Drive program, now in it’s second year, I was headed to historic Glen Helen Raceway inSouthern California to take part in rounds 9 and 10 of the 2010 SuperLite Championship, partof the Lucas Oil Off-Road Series, a professional racing series pitting the best off-road racers inthe country on closed courses specifically designed to test man and machine to the limit withside-by-side non-stop action through a combination of massive whoops, high speed turns andhigh-flying jumps.

Speed Technologies is one of the top off-road racing teams in the business with a full team ofprofessional racers competing in a variety of classes and a long history of championshipwinning performance. A few years back team owner and veteran off-road racer John Harrahdecided he wanted to offer a simple way for aspiring racers, with or without extensiveprofessional experience, to have a chance to test the waters of serious off-road competition in acompetitive vehicle without the expense and commitment of financing, developing and staffinga team of their own. John was also spot on with his basic idea that of the thousands of fans

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who pack the stands every race weekend almost all of them had dreamed of getting behind thewheel and honestly believed, like me, that they could be fairly good at it if just given thechance.

John then set about using his wealth of racing experience, his industry connections and theresources of Speed Technologies and their partners to develop a spec class race truck and adedicated class for it to run in the Lucas Oil Off-Road Series. In 2009 his dream became realityand the result is an affordable entry level closed course professional race series called theSuperLite Championship and his company Speed Technologies now provides the chance foranyone with a passion for racing and a few extra dollars to give serious off-road racing a trythrough the SuperLite Arrive and Drive Program.

Since the SuperLite Championship is a competitive professional spec class in the Lucas OilOff-Road Series prospective racers have three basic ways to get involved. First, you can rent atruck for the weekend and see what the sport is all about. Second, you can lease a truck fromSpeed Technologies for the entire season and enjoy all the benefits of the Arrive and Driveprogram at every event, all you do is show up with your race face on. Finally, for those racersthat want to run and control their own team Speed Technologies will sell you a completeSuperLite truck built to spec and ready to race.

Make no mistake, these SuperLite race trucks are not just pumped up pickup trucks based onproduction vehicles, these are purpose built, full blown race trucks with over 2 feet ofsuspension and plenty of usable power provided by very quick 250+hp Mazda rotary engines. The trucks are delivered to the track fully prepped and ready to race with all the required racegear and safety equipment in place. But that is just where the fun begins. As a “member” ofthe Speed Technologies team for the weekend nothing is left to chance. Each truck has aunique pit assignment in the massive team compound consisting of four race transporters,several large trailers and dozens of mechanics and technicians scurrying about prepping theteam vehicles for the weekend.

Your rent-a-racer truck comes complete with a new set of tires, plenty of race fuel, aprofessional pit crew including a designated mechanic, crew chief and spotter, completehospitality and meals for the driver and a guest for the weekend and all the dedicatedresources of a championship winning professional race team at your fingertips. Nothing isreally required of the aspiring racer except a check and the desire to mix it up with some veryfast and aggressive boys in front of ten thousand plus screaming fans. Rules do require a firesuit, racing shoes, neck restraint and helmet, plus a Lucas Oil Off-Road series racing license. The license you have to buy but don’t worry if you don’t have all the gear, rentals can bearranged through Speed Technologies.

PHOTOS: View Mark Mitchell’s Lucas Oil Super Lites Race race photo gallery.

My personal experience with the Arrive and Drive program was truly outstanding. As soon Iarrived on Friday morning I was welcomed into the team semi and introduced to my crew forthe weekend. Next up was getting familiar with the truck from practice strapping on the neckrestraint and securing the 5-point harness to learning all the switches, gauges and controls. These are all vitally important steps to take seriously so that by the time you hit the rack youare comfortable in the seat and can concentrate fully on the business at hand, keeping hard onthe gas, in the proper gear to hit all the jumps and turns as fast as possible. Easy to say…notso easy to do.

I have to say my first practice session Friday morning was very short and uninspiring, I got in aslow warm up lap to learn the track layout and then took one lap at medium speed while I feltout the truck, checked out the jumps, accessed the track conditions and obstacles and got usedto the handling and suspension action while sliding through the turns on the gas. The secondsession felt much better as I came out for a total of 6 laps with my confidence and speedgrowing with each lap. This was becoming seriously fun as I gained confidence in the trucksamazing ability to recover from nearly any kind of abuse I tried to dish out. Slightly sideways

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off a jump, no problem, just stay on the gas and let the suspension work it’s magic. I was alsofiguring out how to use the power of the quick spinning Mazda rotary motor. All in all I feltpretty comfortable in the truck and despite a few butterflies was eager for more.

Hindsight being what it is I wish I had attended the now-required training day at the teamfacility and test track outside Reno. I have to believe the learning curve for both the truck andthe track would have been much easier and perhaps my qualifying performance would have abit more impressive. That is my only excuse and I am sticking to it. As it was I qualified deadlast out of 14 trucks. But somehow I managed to keep that disappointment in the properperspective, these guys are pros after all, and was realistically happy just to be in the field fora pair of 16 lap races under the lights on Saturday and Sunday night.

The rest of Friday and Saturday was a blur as I enjoyed the charmed life of a factory sponsoreddriver with plenty of time to kill. After a delicious meal cooked and catered just for the team, Italked race strategy with my crew and some other drivers for a while and then just wanderedaround the pits for hours admiring the vast assortment of very trick race machines and makingnew friends at every stop. This is truly a family sport with kids virtually everywhere in the pitsand the stands. There are also quite a few father-son teams and several multi-generationteams that compete in the series. The whole atmosphere was very comfortable and relaxed butthere was a palpable undercurrent of excitement in the air, a constant buzz about the weekendof racing to come.

My first obligation on Saturday was the requisite drivers meeting in the early afternoon wheredrivers gathered to chat and joke before the L.O.O.R.S staff went over the rules andannouncements for the day. This is serious business though and you really can’t afford to missit. Names are called at random from the class entry lists and if a driver is discovered to havemissed the meeting he is moved to the back of the grid for the start. Since my race was notscheduled to start until 8pm I spent the rest of the day resting, staying hydrated in the desertheat and trying my best to watch and learn from the other drivers that were running in theafternoon events.

Finally, just as the sun was dipping behind the mountains it was time to suit up and go racing. After what seemed like forever waiting in the pre-race staging area we finally rolled out ontothe track for a quick warm up lap and then I proudly took my place on the outside of row 7 aswe rolled to the line for the Saturday night SuperLite main event. The start went reasonablywell and I soon found myself battling for position with a couple of trucks but honestly after afew laps I lost track of who I passed and who had passed me back. I know I passed one guy atleast three times that night. I was trying to focus on my spotter and his radio instructions butin all honesty things are happening so fast all around I found it very difficult on Saturday nightto keep focused on any one specific task. It was a bit overwhelming to say the least.

Shifting seemed almost constant if I wanted to stay in the proper gear and I know for a factthat I spent way too much time and energy that first race trying to be sure to hit the jumpsstraight on. Before I knew it we reached the halfway point and the mandatory yellow flagcame out to tighten the field for the second half of the race. I like this rule as it helps keepeveryone more involved in the later stages of the race and also helps lessen the issue of lappedvehicles as the final laps wind down. The second half of the race was a bit crazy, now I was allpumped up and ready to go. By this time I was becoming more comfortable in the truck andthrowing caution to the wind a bit more with each lap.

I would find out very quickly though that there is a fine line between aggressive and fast andaggressive and out of control. In the last 8 laps on Saturday I made a couple of unforcederrors just by being overly aggressive. I spun once and lost a couple of spots getting turnedback around and even took a quick off-track excursion when I flew off a jump at the wrongangle, landed headed straight for the desert and ended up missing the next turn. I stoppedand quickly backed it up to get back in the race but lost yet another hard earned spot there, Ithink. In the end, even with a couple of very obvious and costly mistakes, I was happy tofinish 8th out of the 14 trucks that started the race. I can’t take all the credit though as

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attrition certainly played a part with at least one truck on it’s roof and a couple more out withmechanical woes before the 16 laps were done.

Sleeping Saturday night was nearly impossible as I replayed every turn, every jump and everymistake over and over in my head, determined to improve my performance and finish better onSunday. Luckily my race was again at 8pm so I had plenty of time to rest up and prepare forthe race even after a nervous night of fitful sleep. Now that I was an experienced racer (in myown mind at least) I was ready to take the next step and run a smooth and consistent race withno mistakes, forced or unforced, on Sunday. To my pleasant surprise my mid pack finish onSaturday had placed me on the inside of row 4 for the Sunday main event so I actually nowhad half the field starting out behind me! This was going to be fun.

This is the part in my dreams where I storm to the front of the pack and battle with the leadersall the way to the finish line. Reality though had other ideas. I got a decent start and with theconfidence and experience gained on Saturday I stayed in the thick of things for the first half ofthe race, I got passed a few times and made a few passes, but nothing too exciting, just lapafter lap hitting my marks and holding my own. I was definitely getting smoother and moreconsistent and my lap times were showing it. I was still not nearly as quick as the lead groupbut my lap times put me solidly in the middle of the field, both on track and on paper.

The second half of the race was truly a blast and reminded me why I crave the excitement ofany kind of motorized competition. I don’t think I stopped grinning the whole time. I hadfinally figured out both the track and the truck. I was hitting lines now that allowed me to stayon the gas longer and had finally stopped worrying about hitting the jumps at an angle as longas my overall momentum was headed in the right direction. Early in the race I had developeda new strategy for the big jump after turn one that put me into the desert on Saturday. Ipicked out a TV boom as my target (the only thing visible above the lip of the jump exceptblack sky) and trusted that as long as I was headed off the jump in that direction I was ok andwould land on the track moving in the proper direction for turn two. This helped me maintainmore speed off the jump and fight off a couple of passes down the stretch.

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I was having big fun now with all the nervousness and learning behind me and myconcentration now fully focused on going faster while staying smooth. I was amazed whenlooking back at the onboard camera focused on the interior that on Sunday I drove most of therace confidently with one hand while shifting frantically with the other, a big and noticeabledifference from earlier footage from the same angle. I was feeling consistent enough now tostart looking for more speed and figuring out ways to attack the track even more aggressively.

But 16 laps is not all that long when you are in full concentration mode and before I knew itthe checkered flag flew and it was all over, my day was done. I felt like I had been much fasterand in control on Sunday especially toward the end. In fact I had just done 16 consistent errorfree laps and from my perspective was just getting into a groove and honestly felt like I couldhave gone 16 more laps. I had no idea where I stood but in my heart I knew I had done myselfproud on Sunday. Another 8th place finish on Sunday was confirmation to me that mymid-pack finish on Saturday was no fluke. It also meant I had earned a total of 70 points forthe weekend and now sat in 14th place in SuperLite Championship series points. Not bad foran old guy.

I will leave it to you to decide how my performance stacks up but to my mind it was proof that Icould indeed be somewhat competitive in a series like this if I had the proper equipment andthe time to train and practice and learn the subtle techniques that shave the precious secondsthat separate the leaders from the middle of the pack. Beyond that, fast or not, my SuperLiteweekend was easily the most fun, challenging and satisfying experience I have ever had thepleasure to take part in. The track time was obviously the highlight of the weekend but theentire Arrive and Drive program was absolutely amazing, the people, the team, the trucks, itwas all more fun than I ever imagined it could be.

I am already making plans to do this again someday soon, it was that good. So whether youare looking for a serious introduction to off-road racing or just a weekend of mind numbing funthe SuperLite Arrive and Drive program will provide all the action you can handle. Give it atry, I promise you will not regret it.

For more information on the SuperLite Championship series or to sign up for an Arrive andDrive program of your own just follow the links above.

Special thanks to John and Holly Harrah, Kevin Singleton, Chuck Dempsey, Doug Jansen, AbbiWhitaker and the entire Speed Technologies family for all their help, advice andencouragement in helping me put together this amazing weekend. Best of luck to all of you in2011! See you at the races.

Don’t forget to check out all the action from the Lucas Oil Off-Road Series on SPEED!

Lucas Oil Off-Road Series TV Schedule

Close This Window

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Page 12: Speed Technologies 2010-2009 Media Placements
Page 13: Speed Technologies 2010-2009 Media Placements

 

Off-Road Adrenaline - Video

You too can arrive, drive and race a rotary-engine SuperLite Championship Truck!

 

 

 

Page 14: Speed Technologies 2010-2009 Media Placements

 

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(Http://www.blog.peacemagazine.com/) Canada’s Street Style Magazine

The Arrive & Drive Program Gets Fan Behind theWheel of an Off-Road Race Car

Speed Technologies Announces

the Arrive and Drive Program for

Off-Road Race Fans Looking to Get

Behind the Wheel and Race in the

Lucas Off-Road Race Series

SuperLite Championship

Speed Technologies has just madeoff-road racing a lot easier. Thecompany, a leading team in the

SuperLite Championship series, haslaunched a rental program that putsdrivers behind the wheel of one of its

fleet of SuperLite trucks, while removing the logistical nightmare of race support, heavy start-upcosts and post-race shop time.

“Arrive and Drive” offers racers and aspiring racers a ready SuperLite truck delivered for raceweekend with on-site crew and support. Drivers need only jump behind the wheel and hit the gas.

Nearing the end of its first season of rental program, Speed Technologies said its fleet of five truckshas been in high demand in 2008. “We started this in April,” Singleton said, “but even starting late forthe season we’ve been selling out races, and we’re booked through the end of the year.”

And the program has already attracted big-name racers, like Andrew Comrie-Picard, the X Gamescompetitor best known for his dominance in the rally circuit. “As someone coming from another racingdiscipline, I know how important preparation is,” he said, “and with Speed Technologies everything isready to go, the trucks are very well built and the crew is awesome.”

Although the driving style took some getting used to, Comrie-Picard placed third in his first SuperLiterace. And he plans to run the truck again before the season is over. As for the future of the SuperLiteclass in the series, he likes the affordability.

Comrie-Picard’s experience racing SuperLite is typical. Singleton said he expects the bulk of the fleetin 2009 to go to racers who will reserve them for all seven series races.

“If You’re on the outside of this style of racing looking in, this is just about the only way to walk onand get a full racing experience without too much preparation or cost,” Singleton said. “Plus you getall of the benefits of racing in the SuperLite Championship – visibility for sponsors, TV time, etc.”

For single-race SuperLite rentals, racers pay a fixed $7,500. For the season (seven races), the costis $52,500.

What racers get:

• Fully prepared SuperLite Race Truck, delivered to the race venue ready for Friday

qualifying, and Saturday and Sunday racing

• Professional pit assignment

• Race crew, including a designated chief and spotter

• All race support equipment

• Hospitality for driver and one guest

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Superlite Series Offers Arrive & Drive Program

Written by: Media ReleaseDate: 05/07/2010 - 12:48 AMLocation: Charlotte, NC

Speed Technologies has just made off-road racing a lot easier. The company, a leading team inthe SuperLite Championship series, has launched a rental program that puts drivers behind thewheel of one of its fleet of SuperLite trucks, while removing the logistical nightmare of racesupport, heavy start-up costs and post-race shop time.

“Arrive and Drive” offers racers and aspiring racers a ready SuperLite truck delivered for raceweekend with on-site crew and support. Drivers need only jump behind the wheel and hit thegas.

“Basically, this is designed for someone who doesn’t want to mess with the truck,” said KevinSingleton, chief operating officer of Speed Technologies. “We take the hassle out of it – we’vegot it down where drivers can show up, drive and leave when the racing is finished.”

Nearing the end of its first season of rental program, Speed Technologies said its fleet of fivetrucks has been in high demand in 2008. “We started this in April,” Singleton said, “but evenstarting late for the season we’ve been selling out races, and we’re booked through the end ofthe year.”

And the program has already attracted big-name racers, like Andrew Comrie-Picard, the XGames competitor best known for his dominance in the rally circuit. “As someone coming fromanother racing discipline, I know how important preparation is,” he said, “and with SpeedTechnologies everything is ready to go, the trucks are very well built and the crew isawesome.”

Although the driving style took some getting used to, Comrie-Picard placed third in his firstSuperLite race. And he plans to run the truck again before the season is over. As for the futureof the SuperLite class in the series, he likes the affordability.

“The truck is balanced and easily manageable, and the value of money in this series isawesome,” Comrie-Picard said. “I have sponsors, but this is a style of racing that anyone canget into without too much investment.”

Comrie-Picard’s experience racing SuperLite is typical. Singleton said he expects the bulk of thefleet in 2009 to go to racers who will reserve them for all seven series races.

“If You’re on the outside of this style of racing looking in, this is just about the only way to walkon and get a full racing experience without too much preparation or cost,” Singleton said. “Plusyou get all of the benefits of racing in the SuperLite Championship – visibility for sponsors, TVtime, etc.”

For single-race SuperLite rentals, racers pay a fixed $7,500. For the season (seven races), thecost is $52,500.

What racers get:

SPEED.com - Superlite Series Offers Arrive & Drive Program http://www.speedtv.com/article_print_view/1043957

1 of 2 10/20/2010 3:03 PM

Page 18: Speed Technologies 2010-2009 Media Placements

• Fully prepared SuperLite Race Truck, delivered to the race venue ready for Friday qualifying,and Saturday and Sunday racing• Professional pit assignment• Race crew, including a designated chief and spotter• All race support equipment• Hospitality for driver and one guest• Signage for personal sponsors (limited to established space)• One set of race tires• Race fuel• Inclusion in series marketing and promotions• Inclusion in Lucas Oil Off Road Racing television coverage• Inclusion in SuperLite television series

* Drivers must provide their own Lucas Oil-approved race suit and helmet, and are responsiblefor damage beyond normal wear and tear.

The SuperLite Championship series is held at venues in California, Arizona and Nevada. Driverscompete for a portion of $80,000 in prize money over the course of the series.

http://www.superlitechampionship.com

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SPEED.com - Superlite Series Offers Arrive & Drive Program http://www.speedtv.com/article_print_view/1043957

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Page 19: Speed Technologies 2010-2009 Media Placements

AUTO-RACING - Superlite Series Offers Arrive & Drive Program - SP... http://auto-racing.speedtv.com/article/superlite-series-offers-arrive-drive...

2 of 3 10/20/2010 3:04 PM

Page 20: Speed Technologies 2010-2009 Media Placements

Sunday, March 28th, 2010

Get Into Racing: Arrive & Drive March 15, 2010 by Kori Ellis Filed under Cars

Have you ever dream of competing in a professional off-road race? Speed Technologies has made it a very feasible possibility with their Arrive & Drive rental program. This unique experience puts drivers behind the wheel of a SuperLite truck to compete in the Lucas Off-Road Race Series SuperLite Championship.

Image: superlitechampionship.com

They handle everything you need including an on-site crew and support. Basically, you just can show up (with a racesuit and helmet) and drive…at a price, of course. For single-race SuperLite rentals, racers pay a fixed $7,500. For the season (seven races), the cost is $52,500.

Page 21: Speed Technologies 2010-2009 Media Placements

VITALS

SuperLiteChampionship SeriesArrive and DriveProgram888-787-3761official website

Published March 23, 2010

Spontaneity has a way of makinggood things great.

Like that time you went out for aquick drink, and we didn't see youfor three days, and then you weremuttering something aboutchampagne, skinny dipping and"the sunlight in Paris."

And now: a quiet week in theSouthwest that might just turninto a death-defying battle ofspeed and wits.

Welcome to the SuperLite Championship Series Arrive andDrive Program, which lets you rent a real-life race truck on amoment's notice, racing now.

Basically, it's as if Formula One started accepting walk-ins. Solong as you possess raw talent and unbridled moxie—check,check—you can join up with a touring band of race truck driverswith only a few days' notice. Your steed: a supercharged lighttruck (tended to by your own pit crew), and your tracks includesome of the same ones used by NASCAR. (Trophy wife for thepit not provided.)

So here's what you do: first, watch Days of Thunder andTalladega Nights back-to-back. Then call a day or two ahead toreserve a truck—for you, for your buddy getting married thissummer, for that guy you're afraid to carpool with. You'll besquaring off against all manner of X Games champs and anattractive lass named Corry Weller, before a crowd befittingyour advanced driving skills, all at speeds of about 100 miles anhour. Your price of admission is a not inconsiderable $7,500,but you'll also be competing for $80,000 in prize money.

And you can't put a price on glory.

UrbanDaddy is a free daily email devoted to bringing you thesingle thing you need to know every day about your city. It'sfree. The opportunity won't be around forever.

ADVERTISEMEN

SuperLite Championship Series Arrive and Drive Program | Taking the De... http://www.urbandaddy.com/articles/print/9333

1 of 2 10/20/2010 3:08 PM

Page 22: Speed Technologies 2010-2009 Media Placements

A Luxury Portal: Luxury Travel Articles, News, and Listings. Wednesday Oct. 20th, 2010 Add to Favorites

Aircraft Culture Vehicles Boats Electronics Jewelry Leisure Real Estate Food & Spirits Home Decor

Home > LifeStyle > Autos & Vehicles > Drive in a Pro-series Off-road Truck Race

Drive in a Pro-series Off-road Truck RacePosted: Feb. 11th, 2010 | By James Rothaar

Racing: This is one-off experience for the extremesports lovers in search of their next adrenaline spike.They can become a driver in a professional in a realrace with Speed Technologies’ invigoratingSuperLite Arrive & Drive rental program. Participantsget to drive a track-ready truck while competing in arace that is part of the Lucas Oil Off Road RacingSeries.

The pro-level rental program includes a truck, a crew, and all the necessities for one race at$7,500. If once is not enough, the option to be a driver for the entire season is offered at$52,500.

Aside from appealing to unique luxury-adventure seekers, it enables budding amateur racers tovaluable driving time and the opportunity to further advance their status in the sport. Participantsalso are included in Lucas Oil Off Road Racing television coverage and the SuperLite televisionseries. Signage space for personal sponsors is available, too.

Pit stop: A license is required to be a driver in the Lucas Oil Off Road Racing Series. It is soldby Lucas Oil and costs $150.

Contributor: James Rothaar

Add Your CommentPlease enter a display name and email address to add a comment.

Comments:

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Drive in a Pro-series Off-road Truck Race http://www.justluxe.com/lifestyle/luxury-cars/feature-340215.php

1 of 3 10/20/2010 3:06 PM

Page 23: Speed Technologies 2010-2009 Media Placements
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International Business Times HEALTHLIFE & STYLEENTERTAINMENTAUTOSJOBSREAL ESTATETRAVELINDUSTRIESTECHFINANCE

Home Company News New Cars Reviews Tips & Advice Blogs Green Cars

By James Rothaar | 12 February 2010 @ 04:59 pm EDT

Racing: This is one-off experience for the extreme

sports lovers in search of their next adrenaline spike.

They can become a driver in a professional in a real

race with Speed Technologies' invigorating SuperLite

Arrive & Drive rental program. Participants get to

drive a track-ready truck while competing in a race

that is part of the Lucas Oil Off Road Racing Series.

The pro-level rental program includes a truck, a crew, and all the necessities for one race at

$7,500. If once is not enough, the option to be a driver for the entire season is offered at

$52,500.

Aside from appealing to unique luxury-adventure seekers, it enables budding amateur

racers to valuable driving time and the opportunity to further advance their status in the

sport. Participants also are included in Lucas Oil Off Road Racing television coverage and

the SuperLite television series. Signage space for personal sponsors is available, too.

Pit stop: A license is required to be a driver in the Lucas Oil Off Road Racing Series. It is

sold by Lucas Oil and costs $150

For more information, go to JustLuxe.com

advertisement

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Your Name

Comment

Submit

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Drive in a Pro-series Off-road Truck Race - International Business Times http://www.ibtimes.com/contents/20100212/drive-inpro-series-off-road-t...

1 of 2 2/17/2010 11:10 AM

Page 26: Speed Technologies 2010-2009 Media Placements

PR E S T IGE N E W YO R K 78 F E B / M A R C H 2 0 1 0

The distant sound of growling engines echoing between mountains, around the neon-heav y casinos and past a towering roller coaster,

resembles ominous thunder headed over the horizon. However, this is no natural phenomenon. It’s the low, bone-rattling rumble of rev ving high-performance cars awaiting the starter’s f lag for the Lucas Oil Off-Road Racing Series, and like the start of a modern-day chariot race, it is a call to arms.

For those willing to accept the “Arrive & Drive” challenge, adventure beckons with the chance for an ordinary driver to awaken the might of their inner racer—or to the unleash the gladiator within.

Launched in 2009 by Reno-based auto parts outfit Speed Technologies, the Lucas Oil Off-Road Racing Series offers anyone who has fantasized about auto racing the chance to make a dream come true—seated behind the wheel of one of the special-sized SuperLite trucks and participating in a live contest on a proper racetrack.

The Series ta kes away any of the hassles you m ight other w ise ex pect and prov ides t he per fect env ironment for a busy road warrior. During a race weekend, mechan ics w ith tools who look l i ke they’re f rom the f ut ure dar t about w ith g rease-sta ined sh ir ts , oi l-soa ked pa l ms and sweat y brows. A f ter a series of practices and a l it t le bit of tra in ing , t he concern becomes about per for m ing

wel l in the race and, w ith a l it t le bit of luck , w inning a par t of the $80,0 0 0 purse.

“If you’re on the outside of this style of racing looking in, this is just about the only way to walk on and get a full racing experience without too much preparation or cost. Plus you get all of the benefits of racing in the SuperLite Championship—visibility for sponsors, TV time, etc.,” says Andrew Comrie-Picard, an X-Games competitor and recent SuperLite Arrive & Drive racer.

Speed Technologies owner John Harrah says the Arrive & Drive program has more benefits than convenience—he says that the new class of car evens the playing field, allowing new racers to compete with veterans.

“See, as you come over this hill, you can’t see

F E aT u R E

Never miNd the computer games: a thrilliNg New

private raceway promises real life thrills, a spot

of cash aNd maybe a momeNt of fame as prize for

top performaNce. by Jeff Mapua

The Racer’s Edge

FEA_LUX_DEMO_DERBY_03.indd 78 2/22/10 1:33:36 PM

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Tuesday, September 22, 2009 2:34pm PDT

Speed Technologies Announces the Arrive and Drive Program for Off-Road Race Fans Looking to Get Behi

By: Chris Worden

Speed Technologies has just made off-road racing a lot easier. The company, a leading team in the SuperLite Championship series, has launched a rental program that puts drivers behind the wheel of one of its fleet of SuperLite trucks, while removing the logistical nightmare of race support, heavy start-up costs and post-race shop time. "Arrive and Drive" offers racers and aspiring racers a ready SuperLite truck delivered for race weekend with on-site crew and support. Drivers need only jump behind the wheel and hit the gas. "Basically, this is designed for someone who doesn't want to mess with the truck," said Kevin Singleton, chief operating officer of Speed Technologies. "We take the hassle out of it - we've got it down where drivers can show up, drive and leave when the racing is finished." Nearing the end of its first season of rental program, Speed Technologies said its fleet of five trucks has been in high demand in 2008. "We started this in April," Singleton said, "but even starting late for the season we've been selling out races, and we're booked through the end of the year." And the program has already attracted big-name racers, like Andrew Comrie-Picard, the X Games competitor best known for his dominance in the rally circuit. "As someone coming from another racing discipline, I know how important preparation is," he said, "and with Speed Technologies everything is ready to go, the trucks are very well built and the crew is awesome." Although the driving style took some getting used to, Comrie-Picard placed third in his first SuperLite race. And he plans to run the truck again before the season is over. As for the future of the SuperLite class in the series, he likes the affordability. "The truck is balanced and easily manageable, and the value of money in this series is awesome," Comrie-Picard said. "I have sponsors, but this is a style of racing that anyone can get into

Page 53: Speed Technologies 2010-2009 Media Placements

without too much investment." Comrie-Picard's experience racing SuperLite is typical. Singleton said he expects the bulk of the fleet in 2009 to go to racers who will reserve them for all seven series races. "If You're on the outside of this style of racing looking in, this is just about the only way to walk on and get a full racing experience without too much preparation or cost," Singleton said. "Plus you get all of the benefits of racing in the SuperLite Championship - visibility for sponsors, TV time, etc." For single-race SuperLite rentals, racers pay a fixed $7,500. For the season (seven races), the cost is $52,500. What racers get: Fully prepared SuperLite Race Truck, delivered to the race venue ready for Friday qualifying, and Saturday and Sunday racing Professional pit assignment Race crew, including a designated chief and spotter All race support equipment Hospitality for driver and one guest Signage for personal sponsors (limited to established space) One set of race tires Race fuel Inclusion in series marketing and promotions Inclusion in Lucas Oil Off Road Racing television coverage Inclusion in SuperLite television series * Drivers must provide their own Lucas Oil-approved race suit and helmet, and are responsible for damage beyond normal wear and tear. The SuperLite Championship series is held at venues in California, Arizona and Nevada. Drivers compete for a portion of $80,000 in prize money over the course of the series. For more information visit www.superlitechampionship.com/Arrive___Drive.html  

Page 54: Speed Technologies 2010-2009 Media Placements
Page 55: Speed Technologies 2010-2009 Media Placements
Page 56: Speed Technologies 2010-2009 Media Placements

VITALS

SuperLiteChampionship SeriesArrive and DriveProgram888-787-3761official website

Published March 23, 2010

Spontaneity has a way of makinggood things great.

Like that time you went out for aquick drink, and we didn't see youfor three days, and then you weremuttering something aboutchampagne, skinny dipping and"the sunlight in Paris."

And now: a quiet week in theSouthwest that might just turninto a death-defying battle ofspeed and wits.

Welcome to the SuperLite Championship Series Arrive andDrive Program, which lets you rent a real-life race truck on amoment's notice, racing now.

Basically, it's as if Formula One started accepting walk-ins. Solong as you possess raw talent and unbridled moxie—check,check—you can join up with a touring band of race truck driverswith only a few days' notice. Your steed: a supercharged lighttruck (tended to by your own pit crew), and your tracks includesome of the same ones used by NASCAR. (Trophy wife for thepit not provided.)

So here's what you do: first, watch Days of Thunder andTalladega Nights back-to-back. Then call a day or two ahead toreserve a truck—for you, for your buddy getting married thissummer, for that guy you're afraid to carpool with. You'll besquaring off against all manner of X Games champs and anattractive lass named Corry Weller, before a crowd befittingyour advanced driving skills, all at speeds of about 100 miles anhour. Your price of admission is a not inconsiderable $7,500,but you'll also be competing for $80,000 in prize money.

And you can't put a price on glory.

UrbanDaddy is a free daily email devoted to bringing you thesingle thing you need to know every day about your city. It'sfree. The opportunity won't be around forever.

ADVERTISEMEN

SuperLite Championship Series Arrive and Drive Program | Taking the De... http://www.urbandaddy.com/articles/print/9333

1 of 2 3/28/2010 12:43 PM