Social Media

Activities

by

History

• Started by a practicing cardiologist, Dr. Ravindra L. Kulkarni• Conduct corporate lifestyle enhancement programmes

Challenges

• Promoting an Individual’s organization• Making healthcare information interesting, easy,

understandable & applicable• To make an unknown name a trusted brand

Objectives of the campaign

• Introduce Just For Hearts as a lifestyle enhancer

• Create awareness about the benefits of leading a healthy

lifestyle

• Build engagement with the online audience

• Promote the offline events/activities

• Present Just for Hearts as a Brand

• Increase the online visibility

• To make healthcare fun &interesting

• Tracking the online queries & solving them• To inform people about the side effects of the

prevalent lifestyle & its future results• To make Healthcare fun & simple• Present the blog as a place to get information

about all the basics of healthcare• To share downloadable information with

people through slideshare

Strategy

The Execution

The suggested activity map

Platforms Identified

Facebook

• Used Facebook as a platform to:• Share the activities of Just For Hearts• Promote the blog• Promoting the presentations• Share articles• Initiate conversations• Created custom tabs• Started the trend of live online consultancy

sessions

Social networking sites• Used Facebook as a platform to:– Share the activities of Just For Hearts– Promote the blog– Promoting the presentations– Share articles– Initiate conversations– Created custom tabs– Started the trend of live online consultancy

sessions

Engagement & response management activities

Through twitter we connected the

brand with global audience.

And they tweet @justforheartsAnd they tweet @justforhearts

Created presentations worth sharing onlineCreated presentations worth sharing online

http://justforhearts.wordpress.com/

Created content for sharing on the blog & linked it with all the other connected online platforms

Created content for sharing on the blog & linked it with all the other connected online platforms

Creation & maintenance of blog contentCreation & maintenance of blog content

• Two fold increase in the Facebook fan base• 150+ views on the blogpost per week• Received invites to conduct workshops offline as JFH made a

name for itself• Recognition & coverage in online journals

Result

Online : info@blueonline.in facebook.com/blueonlinedotin twitter.com/blueonlinedotin

Offline : Mumbai & Delhi 022 66522883

Contact Us