Social Media Basics

Presented by

The Orange County Register4/28/2011

Agenda• What is social media?

– Facebook– Twitter– YouTube– LinkedIn– FourSquare

• Is social media a fad?• Personal vs. Business• Social media tips• Closing thoughts• 2011 Product review

How important is your sphere of influence?

• How much of your leads come from word of mouth?

• Referrals?• Repeat customers?• How important is it for you to stay in front of your

audience?

What is Social Media?• The online platforms that people use to share

information, opinions, insights and experiences with friends, communities, and companies

• Branded applications, blogs, review sites, wikis, virtual worlds, file sharing sites and social networks

Is Social Media a Fad?

• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&NR=1

How many hours per week are spent on Social sites?

A. 4.4

B. 3.1

C. 4.6

D. 1.8

A. 4.4 - Email

B. 3.1- Knowledge

C. 4.6- Social

D. 1.8- Shopping

How many hours per week are spent on Social sites?

How many hours do people spend on Facebook in a month?

A. 6:48

B. 5:30

C. 8:45

D. 7:01

People spend more time on Facebook in a given month than Google, YouTube, msn, Bing, Yahoo!, Windows Live Combined.

Engagement

According to the Nielson Co:

• Social networking takes up 22.7% of users’ computer time.• There are over 600 million users on Facebook• There are over 93 million users on Twitter• There are over 85 million users on LinkedIn

Engagement

• 25% of all web pages in U.S.

• 151.13 Million Unique U.S. Visitors in October

• 600 Million Users worldwide

• Create a Facebook Business Page

• Adding friends• Being liked• Linking • Posting• Tips, do’s and don’ts

Create a facebookBusiness Page

• Steps:– Choose Local Business– Choose A Page Name– Agree to Options– Enter and then fill out the

info

http://www.facebook.com/pages/create.php

Adding Friends• Invite Your Friends,

Customers and Business Associates already on Facebook

• Tip: You can create lists of your friends before hand

• Import Your Contacts into Facebook

Posting• Getting Content

– Your Website and Events– Community Info– Blogs you follow– News related to your page

• Mix it up, ask questions• Make it interactive, run a contest,

invite commentsTip: Let the internet do the work

Being Liked

• First Goal: Getting to 25• Your Unique Facebook address:

http://www.facebook.com/OCRegister• Include this in your marketing

Business Pages

-Business Pages – What’s the Difference?

• -Search Engine Presence

• -Types of Information

• -Visibility:

• -Instant Access to Information vs. waiting for approval

• -“Like” Button vs. “Add a Friend” Buttons

Facebook and Global Toys “R” Us• -Holiday promotion to

encourage customers to become fans

• -Used email and other marketing channels

• -Launched campaign in December 2009

• -By the end of December they acquired 90,000 new fans a day

• -Dec sales up 5% over previous year

Facebook and Local OC Campaigns

-Reborn Cabinets ran for “Best Kitchen/Bath Remodeling Specialist” in Best of Orange County-We created a custom strategy for this campaign-Specific “call to action” posts-Calls attention to page and content

– do you tweet?

• Getting started• Following• Listening• What to Tweet

How to use Twitter Professionally

• -Engage your CEO/owner• -Keep in touch with bloggers in your industry• -Announce specials/deals• -Live updates on events/conferences• -Promote blog articles, webinars and interesting

news

Twitter and Dell Outlet

• -Since 2007, Dell Outlet started posting exclusive coupons and word of new products on Twitter

• -New revenue stream of $3 million

• -Mini 9 laptop computer

Twitter and Instant Response

-Be timely with responses-Stay involved and engagement will follow-Gain followers who want to join in on the game

Turning critics into converts

• -What is this?• -Why have I been given this?• -What is that white stuff, Richard?• -What have I done to deserve

this?

-Response• -Sir Richard Branson phoned him• -Apologized for his experience• -Reiterated award winning meals• -Invited him to create menu items

Page 27

• 2nd Largest Search Engine• Getting Started• Posting Videos• Sharing

• 85 Million Members in over 200 Countries

• 32 Million in the U.S.• 36.5M People visit

every month

• Focus on Your Page vs. Business Page– Resume format– Work Experience– Education

• Building Your Network– Your Business Connections– Connections to Customers

• Recommendations• Posting

8 million users (over 100 million check-ins)

Page 31

Starbucks’ FourSquare Campaign

Social Media Tips• -Have a strategy• -Promote your page to your current customers• -Listen first, then talk• -Use photos and videos • -Publish relevant information – not invasive or

without purpose• -Offer something of value – give without wanting

something in return

Closing Thoughts

• -Social media is happening• -The channel for communication is open• -It’s up to you how you utilize it

2011 Product Preview• Social Media• Mobile• Search Engine Marketing• Email Marketing• Video• Banner Display Ads• Community Papers and The Orange County Register

OC Register solutions- Social Media

• -Custom Strategy• -Management

• -Listening• -Posting• -Monitoring• -Reporting

OC Register Solutions

- OCRegister.com

•-Targeted Banner Ads on OCRegister.com & Yahoo

•-Rich Media Banners•-Sponsorship Opportunities •-Videos

OC Register solutions- Mobile

•-Ads on OCR Mobile Websites & Apps

• -m.ocregister.com• -iPad• -iPhone• -Android• -Blackberry

•-Mobile Website Design•-Text Messaging

CampaignsOver 14% of our traffic comes form a mobile

device!

OC Register Solutions - Search

Search Engine Marketing

•-Search Engine Optimization•-Paid Advertising on Search

Engines (PPC)

•-Places Page Management on Google

OC Register Solutions

- Profile Pages/Microsites

•-Connected to OCRegister.com

•-High Ranking on Search Engines

•-Show-off your Facebook Pages

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• Complete the evaluation form• Indicate if you are interested in more information. • Schedule a 15 minute one-on-one.

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