Social Media – The Basics

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Social Media – The Basics

Baby Steps

True Light Resources – Website & Creative Design Studio

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What is Social Media Social media is an umbrella term that defines the various activities that

integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings. ~ Wikipedia

"Social Media is Word of Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations." - Erica O'Grady


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What the heck does that mean? What it means is that people are finding new ways to communicate,

conversant and connect. New ways that are faster, cheaper, better, inherently honest. New ways that are shutting out the old ways.

Think about it? Where do you want your information to come from?

If someone on the television tells you that Molly Maids is trustworthy, honest, professional and will clean the heck out of your house…do you believe them? Maybe so

If your sister, business partner, neighbor, BNI member tells you that Houston Housekeepers is trustworthy, honest, professional and will clean the heck out of your house…do you believe them? More than likely yes you do.


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“You have no control over how your customers and users discuss your brand using new media unless you engage them.”

~ Chris Bernard – User Experience Evangelist, Microsoft

“Spending on SOCIAL MEDIA and ‘Conversational marketing’ – still in their nascent stage – will surpass traditional marketing spending by the end of 2012, according to a study conducted by TWI Surveys, Inc.”

Source: http://www.marketingvox.com

So - you might want to jump into the conversation.


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Case Study – ComCast ComCast comes to town and is WAY less than ComCastic Customer Service is in lower than low. ComCast is losing business and reputation. People are blogging and

chatting and putting all kinds of negativeness out there about ComCast. (www.ComCastMustDie.com)

ComCast enters the conversation. @ComCastCares shows up in a big way on Twitter.

ComCast gets lots of press leading BIG business into the conversation Houston Chronicle USA Today ABC World News New York Times


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How to start? It’s a dance… Listen Listen Listen

Participate Listen Listen Listen

Participate Listen Listen Listen

Participate


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Where


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Who – Find your Tribe (it’s about community people) Find your what? Yes, find your tribe.

Who speaks your language? Who can you learn from? Who can help you? Who can you lead, help, teach?

Your tribe will consist of all different people. Think about it. Once upon a time we needed a:

Chief Shaman Hunter Cook CPA (laughter)


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What, what, what do I say? Well after you listen a bit, get a feel of the place, the lay of the land, become hip

to the lingo…you can pretty much say anything (if your company will let you, that is).

Quotes and musing by TrueLightTracey:TrueLightTracey: getting ready to go to Gavin's baseball game. thinking it's gonna be brrrrrrrrrrrrrrr. Stay tuned for gripping updates.

TrueLightTracey: K so this may be a dumb question - how do I get both my blog and my company web addresses on my twitter profile? I only see space for one

TrueLightTracey: shameless self promotion new True Light Resources site launch www.VizionWare.com


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When?

Now

because…

If not now, when?


Business

Social Media – The Basics