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#WVCA12
Social Media Baby Steps
Tommy Clifford
Brenda leopold
Carrie Keenan
#WVCA12
Overview
What Way is the Right Way?
What Problem Is Social Solving?
#WVCA12
Step OneGenerate Mission Statement
Recruit Promote New Generate
Establish Metrics For Success
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Recruit Volunteers
Build Your Base
Communication
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Promote Fundraising Events
Schedule & Promote
Eventbright Tool
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New Communication Channels
Celebrate Achievements Social Listening
Celebrate Organization Potential to Spread
How Do You Currently Share?
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Generate Website Traffic
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Establish Metrics For Success
7%8%
10%
11%
29%
35%
New Members
Website Hits
New Volunteers
Donations
What Goals Will You Set?
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Step Two - Tools
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BloggingYour BEST First Step Because:
It is FREE
Easy To Integrate
with Current
Web Presence
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Page?
Group?
Personal?
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Cause Brand?
Personal Brand?
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Cause Brand?
Personal Brand?
What's The Difference?
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YouTubeAll You Need is a
Smartphone
Share Your Message
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YouTubeAll You Need is a
Smartphone
Share Your Message
But what about
LinkedIn???
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Step ThreeCreate a Social Media Plan
ContentFrequencyListeningResponse
Community
Privacy#WVCA12
FINDYOUR
VOICE
Content
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Who Are You?
The Communicator?The "Go To
" Person?
The Thought Leader?
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Frequency
Find Your Own
5/2/1
Varies by Channel
Groove
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ListeningHow Do You Know What Is Being Said?
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ListeningHow Do You Know What Is Being Said?
Listening Tools
Twitter Search
Google Alerts
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Response
Who Will Be Responding?
You MUST Respond
Not Responding is a NEGATIVE Response NEVER Remove a Negative Comment,
UNLESS it Breaks Your TOS
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How Will You Grow Your Community?
WebsiteEmail SignatureNewsletters
Events
Literature
Follow Back?Invite Comments?Promote Offline
Signage
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Privacy and Security
Know Your AudienceTerms of Service
Kids vs Over 18
Media Permissions
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Build a Calendar
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Questions?
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Thank You!
#WVCA12
