You in? Social Media and the Power of

Trusted Referrals

Straight to the top

Quotes from the big guns at my three favorite social media services.

“Social media is about putting “The Power of Trusted Referrals” to work.” -- Bobby Johnson, last year’s keynote speaker at INTIX and Chief Engineer of Facebook

"LinkedIn is the office, Facebook is the barbecue in the backyard, and MySpace is the bar." –Reid Hoffman, LinkedIn CEO (@quixotic)

“Twitter is really the messaging service we didn’t know we needed until we had it.” -- Biz Stone, Twitter co-founder (@Biz)

What makes someone “good” at social media? Genuine interest Something to say A little bit of time every day The ability to create content & continue the

conversation even when you are in your off-season.

Facebook Allows you to develop relationships with people who are

putting their preferences, favorites & more right in front

of you. They like you but don’t know you.

Who likes you? Search Facebook for groups or pages that fit your performance format and invite their fans to become fans of your page.

Facebook Personal Friends -- Even if the common bond between

your friends is only *you*, they trust you enough to join your group or page.

Always the goal -- They buy a ticket or send their support ($$). Allow supporters to “Tell a Friend” or “Share” it on

Facebook or Twitter. Posting “I just bought tickets to David Sanborn

at MCG Jazz!” can influence their closest and

most trusting friends.

Facebook FBML – allows for the creation of branded

content on Facebook Great landing pages:

http://www.facebook.com/verizon http://www.facebook.com/Honda

Twitter What are you doing?

Twitter is less personal but also somehow more engaging.

Power Twitterers share their most important updates only. Post compelling tweets that inspire retweeting Allow others to share your message

Twitter Create your handle

The shorter your handle, the more room you have for tweeting

I was Amy_at_MCGJazz, I’m now Amy_MCGJazz, giving me room for 3 more characters per tweet.

Takes as much or as little time as you want it to Compose your thought and edit Short, concise messages that are retweetable

Twitter Why would a ticket pro need Twitter?

Because we’re interesting. Because we meet the crazed fans. Because Miley Cyrus’ bus just pulled up in front

of the box office. Because we are a source of insider deals.

LinkedIn A business networking tool that may be a

terrific place to recruit potential board members, volunteers and donors.

A LinkedIn profile is a resume. Aren’t you looking for staff?

Very Good / Not-As-Good Flickr Photo Contest

200+ submissions Photos still being used

SMS Campaign for Chris Thile & Punch Brothers Cost very little Customer texts “THILE” to 34346 to get a $10 coupon code Sold 90+ tickets (10% of the house)

Myspace Lost a lot of power in the last two years Skews younger and with less $$, according

to recent Nielson research MCG Jazz’ friends are bands & artists

looking for a label or a venue. You know your audience, you decide.

Contact Me Facebook: http://www.facebook.com/amyconstantinekline

Twitter: @Amy_MCGJazz

LinkedIn: http://www.linkedin.com/in/amyconstantinekline

Email: akline@mcg-btc.org

Phone: 412.322.0800 (w) or 412.417.4213 (c)