Technology and Social

Media

Enhance Your CERT Program

Agenda

•  Building Your Social Media Program

•  Communicating During and After Disasters

•  Basic Social Media Tips

•  Incorporating Other Technologies

#CalCERT

@MaryJoFly

140 Conference NW Welcome Remarks

Thanks to CRESA911 for use of this clip

Craig Fugate, FEMA Administrator

4

Photo Credit: Douglas Wray http://bit.ly/SMdonut

Preparedness

Response Recovery

Mitigation

Mitigation Building Your Team

Use social media to let family and friends know that you are safe.

What will be your online identity and who is your audience?

We’ve been using volunteers to relay information for years

The labor required is extensive so create a Virtual Operations Support Team

Preparedness Engage Your Community

Promote your activities and training

Messages that help your audience prepare for disasters

Public safety messages during an incident

Response Alert and Situation Status

Social Media Missions: Amplify

Social Media Missions: Filter & Monitor

Social Media Missions: Crowdsource

Social Media Missions: Archive

Recovery

Community Grieving and

Organizing

Recovery

Groups begin to gather on facebook and other sites to grieve and share

The reach is further than your audience – it’s their audience too

CERT Miss Manners Social Media Etiquette

Facebook

"   Allow volunteers to tag themselves in pictures and promptly remove pictures if requested

"   Promote 50% of the time, engage and talk back 50% of the time

"   Use Pages, not a personal account to represent your agency

Twitter

"   Use an Avatar = No Eggs

"   Listen before you tweet. You wouldn’t shout at a cocktail party.

"   Use #Hashtags appropriately

Other Technologies

QR Codes

•  Best practice: add a shortened web address or describe the link

•  Favorite uses

•  QR Code Time clock

•  QR Code Videos on CERT Class Fliers

•  ID Badge Verification

Video Storytelling

•  Keep videos under 2:00 min but ideally under 0:30 seconds

•  Keep your message simple

•  Ensure you have adequate approvals from your agency

Applications

"   Alert and Warning

"   Performance, Tracking and Note Taking

" Walkie-Talkie Comms

"   Social Networking

"   Assistive Devices

Blogs

"   Can serve as a mobile friendly website as most blogs will scale page size based on device

"   Can be used to link text, pictures and video for QR Code Scavenger Hunt Games

"   Keep volunteers up to date with regular articles

Resources "   Social Media Getting Started:

http://www.sm4em.org/getting-started/

"   Twitter Etiquette: http://12most.com/2012/11/27/basic-twitter-etiquette-tips/

"   Twitter Manners: http://www.sm4em.org/2012/08/twitter-manners/

"   QR Code Generator: http://www.unitaglive.com/

"   Virtual Operations Support Group: http://vosg.us/

"   FEMA IS-42 Training: http://training.fema.gov/EMIWeb/IS/is42.asp

Summary

"   Listen first, then engage when building your social media program

"   Identify your audience and content plan

"   Explore more by following #SMEM and #SMEMChat

Contact Mary Jo Flynn

Emergency Management Assistant Director

Anaheim Fire & Rescue

Department

(714) 765-3804 maryjflynn@anaheim.net

@MaryJoFly @AnaheimCERT

http://www.slideshare.net/mjflynn001