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Originally presented at the Australian Computer Society National Conference, Canberra, 2012 Social media is firmly entrenched in our society, both in our professional and personal lives. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends. This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media.
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Social Mediaand PrivacySarah Mitchell
Big Brother meet Mark Zuckerberg
Written in 1949Pervasive government
surveillance
Launched in 2004Facebook's mission is to give people
the power to share and make the world more
open and connected.
http://www.socialmedianews.com.au/social-media-statistics-australia-january-2012/
Paradigm Shift in Social Norms
We Assume:
Conversations are private and only made public when we take action
But Online:
Conversations are public by default and you have to work to make them private
What is Privacy?
“Privacy isn’t about controlling functional access to content as much as knowing what to share
when and how it will flow.”
Danah Boyd
32nd International Conference of Data Protection and Privacy Commissioners
The Pullof the Social Network
The comfort of strangers
1. Most social networks have no way to qualify friendships. If they do, they’re ineffective or rarely used.
2. We’re much more relaxed about strangers in an online environment than we are in person.
3. Social networks provide a game-like atmosphere where collecting friends and building big followings is desirable.
Alexander Korth, http://www.readwriteweb.com/archives/on_privacy_in_social_networks_what_drives_users.php
Social Media is designed to encourage people to abandon privacy. We’re MORE reserved in person.
We connect with people we don’t know and we do it often
It’s immediate; everyone has devices and networks Image courtesy of Miss Karen at Flickr.com
Be aware
Your Information is Networked
Social Media is considered part of the public domain
Over 90% of recruiters used social media tools to screen candidates
Journalists scour Facebook whenever they need a photo
Image courtesy of fredcavazza at Flickr.com
It’s not Big Brother you should be worrying about - It’s your family, friends and colleagues
There is no privacy!
“It’s highly likely that if you have
had a public profile or website that
has publicly accessible data, it’s
been indexed and identified by
someone.” tribalytic.com
What on earth is
WOEID?
How is WOEID determined?
GPS coordinates Geo tags derived from
user profiles Your time zone Text mining Language identifier Network theory Autoposting features
How is WOEID used?
Social Media is here to stay BUT:
Your data lives into perpetuity
You don’t own the data once it’s posted onto the web
Privacy policies change all the time
How to Stem Privacy Erosion
Behave as if the world is paying attention – it is
Turn off GEO tracking on your electronic devices
(don’t forget your car)
Remove or deactivate social networking accounts
you no longer use
Refrain from using auto posting features
Refrain from using cross channel integration
Become familiar with privacy settings
Don’t reveal your birthdate
Understanding the flow of data and the integration between
social networking channels is keyto protecting your privacy.
Social Media is NOT private
Questions?
