SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic

A Practical Ecommerce and HubSpot WebinarJanuary 12, 2010

Armando Roggio

Contributing Editor

@ecommerceboy

Jeanne Hopkins

Director of Marketing

@jeannehopkins

The Medium is the Message

Webinar Agenda

• Blogs/Value Content

• Microblogs, i.e.; Twitter

• Social Networks, i.e.; Facebook, LinkedIn

• Sharing Sites, i.e.; YouTube

Nature and Behavior

• Permission centric marketing,

• Customer focused not company focused

• As much about listening is as important as doing

• Scalable

• Engage,

• Listen,

• Respond and trust,

• Invest,

• Measure

Blog and Value Content Goals

• Increase site traffic

• Create content for other social media activities

http://blog.yourstore.comhttp://www.yourstore.com/blog

http://blog2.yourstore.comhttp://www.yourstore.com/blog2

Blogging To-Do List

• Get a blog

• Commit to post regularly

• Commit to listen for 10 minutes a day

• Commit to respond (comment on other’s posts)

• Commit to measure for one year

• Commit to have more then one blog if, needed

Questions About Blogging

Microblogging Goals

• Get followers

• Get retweeted

• Increase site traffic

@skateboardscom

Microblogging To-Do List

• Get a Twitter account

• Follow everyone who follows you

• Use Twitterfeed, Ping.fm, or Facebook to post for you

• Commit to read ten tweets each day

• Retweet and respond for 10 minutes each day

Questions About Microblogging

Social Networking Goals

• Get fans

• Integrate with your blog and/or store

• Create an application

• Drive traffic to your store

Social Networking To-Do List

• Get a Facebook page

• Get a LinkedIn Account

• Add an RSS feed from your blog/store

• Connect your Facebook page LinkedIn account to your Twitter account

• Commit to developing at least one simple application this year

• Commit 30 minutes a day to posting and reading on Facebook or LinkedIn

Questions About Social Networking

Sharing Goals

• Create reusable content

• Drive traffic to your store

Sharing To-Do List

• Get a YouTube and Flickr accounts

• Launch a Flickr contest

• Create at least one YouTube video each month

• Post your images and videos– On your blog

– On your store

– On your Facebook page

– In your Twitter Feed

Questions About Sharing