Social Media 101: Social Search Engines

© 2012 IBM Corporation

Bill Chamberlin, Principal Client Analyst, Market Insights

April 2012

Social Media 101: Social Search EnginesNew media = new search tools


IBM Market Development & Insights

About This Presentation

This deck is meant for those interested in understanding how to use search engines to find social media/networking/computing content

Over 40 Social Search Engines are provided in this deck.

URLs are hotlinked. When you are in screenshow, you can click on a link to be taken to the website.

2 April 20122 Social Media 101: Social Search Engines



Presentation Goals

This session will provide an overview of some search engines that help you find information in the social media.

We’ll discuss…

–Why Social Media?

– Search Tools and Search Engines

Guarantee: You will learn something new today!




Agenda and Objectives

4

Introduction

Major Social Search Engines

Understand why we want to search and participate in the social media

Understand what tools are available on the public Internet that allow you to search social content.

Appendix Additional Social Search Engines

April 20124 Social Media 101: Social Search Engines



Web 2.0 and new social media has opened up many new sources for communication and collaboration.




Social Media: The Shift from Corporate to Consumer Voice

Wikipedia Definition

Social media = the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.

Integration of technology, social interaction, and the construction of words, pictures, videos and audio.

Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences.

source: Wikipedia




The Influencer Network Is Changing

Advertisers

Publishers

Media BloggersEditors

Journalists / Reporters

“Consumers turning to each other online is not a fad anymore. Companies opening up to customers isn’t that different from the risks associated with doing business every day,” -- Forrester Research

Industry Analysts Customers /

Consumers

Trusted Bloggers /

Twitters / Social Connections

Traditional Media




How I Use Social Search In My Daily Activities

Finding Information on:–Topics–People–Companies

Sharing Information / Testing Hypothesis:–Blogging / Micro-Blogging–Commenting / Discussing

Connecting with:–Subject Matter Experts–Community Leaders / Members

End Objective: Achieve My Career Goals!





9

Major Social Search Engines

Introduction Understand why we want to search and participate in the social media


Appendix Additional Social Search Engines




Index to Social Search Engines WikiPedia (encyclopedia) http://www.wikipedia.org/

SlideShare (presentations) www.slideshare.net/

Twitter (Microblog) http://search.twitter.com/

– Profile Search: http://tweepz.com/ and BackTweets http://www.backtype.com/alerts

– Monitoring / PublishingTools: http://tweetdeck.com and http://www.twhirl.org/

Bookmarks : Delicious http://delicious.com/ Digg http://digg.com/

LinkedIn (People ) http://www.linkedin.com/search , (Groups) http://www.linkedin.com/groupsDirectory

Facebook (Social Network) - http://www.facebook.com/search/ and Status Search http://openstatussearch.com

Google+ (Social Network) - https://plus.google.com

Blogs:– Google http://blogsearch.google.com/blogsearch/advanced_blog_search

– IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/

– Technorati (Blogs) http://technorati.com/search?advanced

Forums / Boards - http://boardreader.com/ and Google Discussions Search via www.google.com

Q&A = Quora http://www.quora.com and LinkedIn = http://www.linkedin.com/answers ,

Aggregators : Spy http://spy.appspot.com/ and Social Mention http://socialmention.com

Videos: Google http://video.google.com/ and VideoSurf http://www.videosurf.com/

Podcasts: iTunes http://www.apple.com/itunes/podcasts/

Pinterest http://pinterest.com/

Images: Flickr http://www.flickr.com/search and Google http://images.google.com/advanced_image_search

10

Note: 14 other tools provided in

the appendix


http://www.wikipedia.org/

http://www.slideshare.net/

http://search.twitter.com/

http://search.twitter.com/

http://tweepz.com/

http://tweepz.com/

http://tweepz.com/

http://www.backtype.com/alerts

http://tweetdeck.com/

http://www.twhirl.org/

http://digg.com/

http://www.linkedin.com/search

http://www.linkedin.com/groupsDirectory

http://www.facebook.com/search/

http://www.facebook.com/search/

http://openstatussearch.com/

https://plus.google.com/


http://blogsearch.google.com/blogsearch/advanced_blog_search

http://www.icerocket.com/

http://trend.icerocket.com/

http://technorati.com/search?advanced

http://boardreader.com/


http://www.google.com/

http://www.quora.com/

http://www.linkedin.com/answers

http://spy.appspot.com/


http://socialmention.com/


http://video.google.com/

http://video.google.com/

http://www.videosurf.com/

http://www.apple.com/itunes/podcasts/

http://pinterest.com/


http://www.flickr.com/search



Wikipedia = Crowdsourcing an encyclopedia

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• Users contribute text that defines a topic.

• Bibliography and related links for each topic searched.





Slideshare helps you find ppt and pdf presentation decks

12


Users can share, rate, and comment on any presentation that has been uploaded





13

https://twitter.com/#!/search-advanced

Use Twitter Advanced Search to find new reports, articles, and blogs. You can also find and follow subject matter experts.


https://twitter.com/



14

BackTweets: http://www.backtype.com/alerts

BackTweets, a service of Twitter, can be used to find tweets by URL, Username, Hastags, or general search terms


http://www.backtype.com/



15

http://tweepz.com/

Find people to follow with Tweepz by adding operators such as name:, bio: and location: to your search.

“See us as the whitepages for twitter. Search for twitter accounts based on names, locations and keywords.”


http://tweepz.com/



Trendistic can help you identify trends in Twitter topics

16 http://trendistic.com/April 201216 Social Media 101: Social Search Engines

http://trendistic.com/



Twhirl and TweetDeck are two popular free Twitter monitoring tools

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http://tweetdeck.com and http://www.twhirl.org/April 201217 Social Media 101: Social Search Engines

http://tweetdeck.com/

http://www.twhirl.org/



18Delicious http://delicious.com/

Search Public Bookmarks via Delicious


http://delicious.com/



19Digg http://digg.com/

Search Bookmarks with Digg


http://digg.com/



20

LinkedIn (People ) http://www.linkedin.com/search

Find people at a certain company via LinkedIn People Search





21

(People ) http://www.linkedin.com/search

LinkedIn Advanced People Search is a powerful search tool





22

(Groups) http://www.linkedin.com/groupsDirectory

Find a community via LinkedIn Group Search

Search for “Social Business”


http://www.linkedin.com/groupsDirectory



23

Facebook search can help you find people and groups related to your research project.

http://www.facebook.com/search


http://www.facebook.com/search



24

Open Facebook Status Search allows you to search the Facebook Public timeline without logging in. Powered by Facebook's Graph API

http://openstatussearch.com


http://openstatussearch.com/



25

Google+ search helps you find posts, photos, videos, links, and conversations that are happening on Google+

https://plus.google.com






26

http://www.google.com/blogsearch

Google Blog Search gives you access to blog posts across the web via the Google search engine

Filter Results By…


http://www.google.com/blogsearch



27

Google Blog Search Results for “Social Business”




28

IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/

IceRocket is a popular blog and social search tool that can also search Twitter, Facebook, and images.






29

IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/

IceRocket also has a Trend Analysis Tool






30

Technorati (Blogs) http://technorati.com/search?advanced

Technorati Search helps you find blogs and other social sources


http://technorati.com/search?advanced



31

http://boardreader.com/index.php?a=a&x=1

BoardReader searches Forums and Boards

“BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web's forums and message boards.”


http://boardreader.com/index.php?a=a&x=1



32

https://www.google.com

Google “Discussions” searches Forums and Boards






33

http://www.quora.com

Quora is a social platform for Questions and Answers


http://www.quora.com/



34

(Answers ) http://www.linkedin.com/answers

Search Q&As via LinkedIn Answers Search


http://www.linkedin.com/answers



35

Spy http://spy.appspot.com/

Spy is a social media listening tool





36

http://socialmention.com

Social Mention aggregates content from many social sources

“It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.”





37

http://video.google.com/videoadvancedsearch

Google advanced video search can help you find content you might not have found elsewhere





38


Google video search for “social business”

Filters available





VideoSurf helps you find videos, which can lead you to experts and their content (blogs, presentations, tweets, etc.

39

VideoSurf http://www.videosurf.com/April 201239 Social Media 101: Social Search Engines

http://www.videosurf.com/



iTunes Store has a Podcast search engine.

40

iTunes http://www.apple.com/itunes/podcasts/


http://www.apple.com/itunes/podcasts/



Flickr searches photos, which can lead you to people and their content.

41

Flickr http://www.flickr.com/search


http://www.flickr.com/search



42


Pinterest allows you search on topics and then scroll through images and infographics others have ‘pinned’ from websites






43

http://images.google.com/advanced_image_search

Google has a search engine just for images


http://images.google.com/advanced_image_search



In Summary

The social media offers new ways to share information– Blogs / Microblogs– Communities– Discussion Forums– Video, Audio, Images

…..Thus, we need new ways to search





45

Appendix

Introduction Understand why we want to search and participate in the social media


Social Search Engines

Additional Social Search Engines




Additional Social Search EnginesTwazzup http://www.twazzup.com/ gives you real time status updates from Twitter based on keyword search. It formats the results in groupings of related hashtags, links, pictures, tweets, top influencers, and highlights

Topsy http://topsy.com/ is a Twitter-based search engine. See the latest, most tweeted stories based on your keyword as well the most influential Twitterers on that keyword.

Booshaka http://www.booshaka.com/category presents you with a list of the most popular Facebook pages in a variety of categories based on number of likes, comments, and how current the status updates are.

Blinkx http://www.blinkx.com/ is an interesting video search engine. It returns top results and provides the user with a playlist of preview videos, starting with the recommended result.

Social Mention http://socialmention.com/ searches everything – blogs, microblogging sites, social networks, social bookmarks, comments, events, videos, images, audio, Q&A (like Yahoo Answers). You can filter results based on type of source, sentiment, keywords, users, hashtags, and sources with the options in the left sidebar.


http://www.twazzup.com/

http://topsy.com/

http://www.booshaka.com/category

http://www.blinkx.com/





Google Discussions. See what people are saying in discussion groups, forums, and question-and-answer sites. This is a filter (see left nav bar on search results page) you can currently apply to any search you make via Google.

Bing Social search http://www.bing.com/social/ pulls status updates from Twitter/Facebook.

Addict-o-matic http://addictomatic.com/ provides real-time searches for latest news, blog posts, videos and images from a number of different sources.

Replyz.com http://replyz.com displays questions people are asking across the real-time Web or on the @replyz twitter id. Vistors can then respond to those asking questions.

48ers http://www.48ers.com/ focuses more on the collective reactions of individuals to news events in real time, pulling from posts in Twitter, Facebook, Google Buzz, Digg and Delicious

Omgili http://omgili.com/ searches forums and returns results from communities, message boards, discussion threads about any topic.


http://www.bing.com/social/

http://addictomatic.com/

http://replyz.com/

http://www.48ers.com/

http://omgili.com/




Samepoint http://www.samepoint.com/ is a real-time social media search engine that monitors conversations taking place across the major social media platforms.

Sency http://sency.com/ Do a search and the results page offers two “tabs”: 1)the latest tweets about your query and 2) today’s most popular links related to your query.

Silobreaker http://www.silobreaker.com/ provides a search service for news and current events with relational analysis and explanatory graphics. Also included is a network graph related to your search terms.


http://www.samepoint.com/

http://sency.com/

http://www.silobreaker.com/

Technology

Social Media 101: Social Search Engines