Social Media 101

How are you building community in our socially saturated world?

1

Tuesday, February 24, 2009

Today’s Roadmap

• What is Web 2.0?

• How does Web 2.0 effect my business?

• What is Social Media?

• How does Social Media effect my business?

• What is Interactive Marketing? (Teaser)


What is web 2.0

What once provided you the ability to search for

information and receive...

From the SIMI Technical Perspective:


What is web 2.0

Now provides the opportunity to interact

with the information you see.

From the SIMI Technical Perspective:


What is web 2.0From the Social Perspective:

You now have the opportunity to collaborate with like minded individuals and not be geographically

limited


What is web 2.0From the Social Perspective:


What is web 2.0

Business used to drive the consumer.

From the Business Perspective:


What is web 2.0

Now the consumer drives the business.



What is web 2.0

In order for your consumers to provide feedback in a way that you can use to improve your

business, you need to embrace Web 2.0 technology.



What is web 2.0Are you currently embracing the future?


What is web 2.0

Do you have a website you would visit?

Are you currently embracing the future?


What is web 2.0


Can your clients reach out to you without picking up the phone?



What is web 2.0



Can you analyze what your visitors are doing on your site?



What is web 2.0



Can you analyze what your visitors are doing on your site?

Do you adjust your site according to what you analyze?



Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings.


Social Media



Social Media



Social Media



Social Media Examples


Communication



Communication


BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents


Communication Collaboration







WikisSocial BookmarkingSocial NewsOpinion Sites


Communication Collaboration Multimedia









Photo SharingVideo SharingLivecastingAudio/Music Sharing


Communication Collaboration Multimedia Entertainment






Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
















































BloGs

Social Media - Communication

A blog is a website, usually maintained by an individual or business with regular entries of commentary, descriptions of events, or other material

such as graphics or video.

SuGGested Sites Wordpress LiveJournal TypePad Blogger


WhY BloG?


- Show case your knowledge- Become a voice in an area you know well- Connect in written form- Build relationships off of trust- Drive people to your passion... your business

Blog Business - Website

You Them



You Them



Blog

You Them



Blog

You Them



Blog

You Them



Blog

You Them



Blog

You Them




You Them




You Them

Engage




You Them

Engage Educate




You Them

Engage Educate Implement




You Them

Engage Educate Implement Analyze




You Them

Engage Educate Implement Analyze Optimize


Micro BloGs


Are multimedia blogs that allow users to send brief text updates or micro-media such as photos or audio clips and publish them, either to be

viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including

text messaging, instant messaging, email, digital audio or the web.Wikipedia

SuGGested Sites Twitter Facebook LinkedIn Plurk


Why would I Micro BloG


You can build trust by allowing your network to know what you are working on and what you might be reading. The more you bring to your

network, the more they will follow your direction.

Micro Blog

Transaction

You Them

BlogArticleWebsiteMedia

{ }Tuesday, February 24, 2009

Micro BloG



Micro BloG


You


Micro BloG


You


Micro BloG


You

Micro Blog


Micro BloG


You

Micro Blog


Micro BloG


You Them

Micro Blog


Micro BloG


You Them

Micro Blog


Micro BloG


You Them

Micro Blog


Micro BloG


You Them


{ }Micro Blog


Micro BloG


You Them


{ }Micro Blog


Micro BloG


Transaction

You Them


{ }Micro Blog


Micro BloG


Transaction

You Them


{ }Micro Blog

EngageTuesday, February 24, 2009

Micro BloG


Transaction

You Them


{ }Micro Blog

Engage EducateTuesday, February 24, 2009

Micro BloG


Transaction

You Them


{ }Micro Blog

Engage Educate ImplementTuesday, February 24, 2009

Micro BloG


Transaction

You Them


{ }Micro Blog

Engage Educate Implement AnalyzeTuesday, February 24, 2009

Micro BloG


Transaction

You Them


{ }Micro Blog

Engage Educate Implement Analyze OptimizeTuesday, February 24, 2009

Social Networks


A social network is a social structure which, in general, facilitates communication between a group of individuals or organizations, that are

related by one or more specific types of interdependency, such as: a special or common interest; shared values; visions, ideas, or perhaps

ideals; financial exchange, friendship, kinship, dislike, conflict or trade.-Wikipedia

SuGGested Sites Facebook LinkedIn MySpace Friendster Hi5


What’s the Point?


Social Networks bring people together and bring social into what use to be a non-social world. It Reconnects People, Introduces Strangers,

Provides Limitless Opportunity, and makes this large world seem not so overwhelming.

Social Networks

Transaction

You Them


{ }Tuesday, February 24, 2009


Social Networks

Transaction

You Them


{ }Connect

Collaborate



Engage

Social Networks

Transaction

You Them


{ }Connect

Collaborate



Engage Educate

Social Networks

Transaction

You Them


{ }Connect

Collaborate




Social Networks

Transaction

You Them


{ }Connect

Collaborate




Social Networks

Transaction

You Them


{ }Connect

Collaborate




Social Networks

Transaction

You Them


{ }Connect

Collaborate


Social Network AGGreGators


Social network aggregation is the process of collecting content from multiple social network services, such as LinkedIn, Facebook, your Blog,

or MySpace.-Wikipedia

SuGGested AGGreGators FriendFeed


Social BookmarkinG |News

Social Media - Collaboration

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the

help of metadata.-Wikipedia

SuGGested Sites Delicious StubleUpon Digg**


What’s the Point?


- Search Engine Optimization- More Visible Content- Sharing of information

Social NetworksSocial Bookmark

Website

You Article

NEWS -aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i



Collaborate



You

Collaborate



You Article


Collaborate



You Article


Collaborate



You Article


Collaborate



You Social NetworksSocial Bookmark |News

Article


Collaborate




Article


Collaborate




Article


Collaborate




Article


Collaborate



Website


Article


Collaborate



Website


Article


Collaborate

EngageTuesday, February 24, 2009


Website


Article


Collaborate

Engage EducateTuesday, February 24, 2009


Website


Article


Collaborate

Engage Educate ImplementTuesday, February 24, 2009


Website


Article


Collaborate

Engage Educate Implement AnalyzeTuesday, February 24, 2009


Website


Article


Collaborate

Engage Educate Implement Analyze OptimizeTuesday, February 24, 2009

Video StreaminG

Social Media - Multimedia

Providing video content online in an open forum or simply embedding it in your site.

SuGGested Sites

YouTube.com


What’s the Point?


- Search Engine Optimization- Reaching the YouTube community- Sharing of information


Website

You Video




Website

You Video



Engage


Website

You Video



Engage Educate


Website

You Video





Website

You Video





Website

You Video





Website

You Video


Social Media

Fords View on Social Media


http://www.youtube.com/watch?v=9j4yzfC6ijY




Social Media - Business Standpoint

Social Media = Advertising



Social Media = Relationship Building









Focus = Customer Involvement / Customer Service




Communication



Communication
























Communication Collaboration Multimedia Entertainment






















































Interactive Marketing

SEO - Search Engine Optimizationthe process of improving the volume and quality of traffic to a web site from

search engines via "natural" ("organic" or "algorithmic") search results.

What is SEO and SEM?

Google Your SiteInformation

CrawlersSite

Indexed



SEM - Search Engine Marketingis a form of Internet marketing that seeks to promote websites by increasing

their visibility in search engine result pages. This is based off of geo-targeting, keywords, paid placement, and contextual advertising.

What is SEO and SEM?



SEO

SEM



SEO

SEM



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Technology

Social Media 101