Social Media 101

“There’s no such thing as a stupid question!”

August 19, 2009

Tonight’s Agenda

1. Overview of Social Media Club

2. Questions & Answers, Part I

3. Timeout for networking

4. Questions & Answers, Part II

5. More networking

Social Media Club• Founded in 2006 to cultivate a group of

professionals around the topic of social media and its implications on business and professional lives.

– Currently 55 active chapters worldwide

• Four missions: 1. Expand Media Literacy2. Share Lessons Learned Among Practitioners3. Encourage Adoption of Industry Standards4. Promote Ethical Practices through Discussion and Actions

• Online: www.socialmediaclub.org

SMCCHS Leadership

• Lyn Mettler– @webprgirl

• Chad Norman– @chadnorman

• Jared Smith– @jaredwsmith

• Heather Solos– @heathersolos

• Nick Tompkins– @nickrtompkins

• Jeff Webster– @jmwebster

Stay in touch• Social Media Club: http://www.socialmediaclub.org/

– SMC Charleston Wiki: http://twurl.nl/oca14t

• Or find us on:

Social Media Club Charleston http://twurl.nl/20xyuc

http://smccharleston.org

@socialmediaclubcharleston (tag #SMCCHS)

Icons courtesy of: Liam McKay, Quake9.com, Kawsone

Rules for tonight

• There are none.• Well, maybe two.

1. There’s no stupid questions.2. Tweet your comments and questions

to @smccharleston and use the

hashtag #smcchs.

Special thanks to Don Lewis for providing video services

www.ModernMediaWorks.com

Special thanks to our sponsor

Social Media 101

“There’s no such thing as a stupid question!”

August 19, 2009

Social Media OMG – Where to Start?

What is Twitter? Twitter is a social network comprised of short updates, or

tweets You post tweets for your followers to read Your followers post tweets for you to read Platform for the web or your mobile device

– A Network about Everything

So, what’s your social network about?

Nothing.

Nothing.

Everybody’s doing something - we’ll do nothing.

Nothing?

Build a Deep Network Around You

Leverage your entire network, not just your customers.

Why Are We Doing This?

Whuffie!Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments.

The Whuffie Factor by Tara Huntwww.tarahunt.com

Do Amazing Stuff – They’re Watching

Photo: AP

Listening is Important Too Serve your audience better

through increased understanding

Monitor and respond to positive and negative chatter

Collect RSS feeds from social networks and blog, then scan them each day

Not engaging may make you seem “anti-social” online

Learn what your peers are doingThe social web gives us

unprecedented access into the lives of customers – ignore it at your own peril.

Something to Keep in MindAs with every foray into social media, you need to walk, not run.

Set goals you would like to achieve– More site visitors, increased conversions,

improved SEO, or email subscribersDevelop a strategy to meet those goalsImplement tactics – do some stuff!Measure the results!Measure the results!Measure the results!Adjust goals, strategy, tactics then repeat

• 90% of users are lurkers (i.e., read or observe, but don't contribute).

• 9% of users contribute from time to time, but other priorities dominate their time.

• 1% of users participate a lot and account for most contributions.

The Inequality of Participation

Source: Jacob Nielsen (http://www.useit.com/alertbox/participation_inequality.html)

Facebook’s Growth by Age Group

Top 5 Global Social Networking Sites

Integrating Multiple Channels

Interactivity Audience Size

A look at the communication continuum

Social Media Channels