Building An Insights Driven Social Media Organization

#SocialFresh@adamkmiec#insightsmatter

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Social Media @ ScaleIs Hard

Insights Come From Signals

Insights Inform Decisions

It’s What You Do With Those Signals That Matters

We AreData Rich & Insight Poor

The Strength Of Signals Has Changed

BaconCategory

TheirShare

A Change We Needed

BaconCategory

TheirShare

Strategy

CommunityManagement

Insights

Content

Where Are They Finding It?

Do They Like The Packaging?

Do They Like The Product?

How Are They Using It?

Daily Action Points

Weekly Insight Reviews

Monthly KPI Analysis

This Is Iterative

Set Yourself Up For Success

• Insights > Opinions

• Know What You’ll Do With The Insights

• Garbage In = Garbage Out

• Re-Think How You Value Signals

• Trust The Data...Let It Lead Your Gut

• People > Software

• The Answers Aren’t In A Book