Social Content Management January 2011

Paul Hampton Director of Product Marketing

The World Has Gone Social

31% of enterprises regularly use

social media tools

52% planned to increase their budgets

for social media tools and collaboration software in 2010

Source: A 2009 Gartner study "User Survey Analysis: U.S. Enterprise Adoption and Usage of Social Media, 2009"

Use of Social Tools

Using social tools to

connect with customers and

prospects

Using social tools to make

employees more

productive

Internal External

SOCIAL PUBLISHING

Social Has Changed the Way we Buy…

Push content to consumers to

stimulate demand

Consumers pull content from

different sources when they want it

New World Old World

My New TV •  Research online •  Read reviews •  View product videos •  Visit Logitech site •  Order from Amazon

Social Adoption

Phase 1

Social Adoption

Phase 1 Phase 2

Social Adoption

Phase 1 Phase 2 Phase 3

Social Content Publishing •  Support two types

–  Content –  Status updates

•  Support for –  Facebook, Twitter,

YouTube, LinkedIn, and Flickr

–  Can be extended •  Define ‘Channels’

–  Multiple channels for each service

Publish

Social Publishing

•  Administration –  Define the channels –  Define credentials

•  Java API to build automation

•  User –  Select content –  New action ‘Publish’ –  Select channel(s) –  View publishing history

SOCIAL PUBLISHING SCREEN SHOTS

SOCIAL WITHIN THE WORKFORCE

The Next Decade of IT

Command and control

Systems of Record

Transaction-oriented

Document-centric

Limited deployment

Central IT-provisioned

Systems of Engagement

Interaction-oriented

User-centric

Ubiquitous deployment

Self-provisioned

Open and accessible

social software

enterprise content

management collaboration

sharing

following

recommending

commenting

workflow

compliance

control

security

records

liking social content

management

Discuss… then capture.

Alfresco Share •  Built-in Social Features •  Commenting •  User Status Updates •  Activity Feed for Sites •  Cross-site Search •  Invite people to sites •  Customizable dashlets •  Blog •  Wiki •  Forums •  Calendar •  Tagging •  Workflow & Tasks •  Voting API (future) •  Sharepoint Protocol •  WebDav

Alfresco 4 – Like

•  Ability to ‘like’ content •  Sort content by

ratings –  Find highly rated

content

Alfresco 4 – Follow

•  Follow influential people

•  Use search to find people to follow

•  Activities – what are they doing

•  Private following list •  Find out who is

following you

Alfresco 4 – Notifications •  Proactive notifications

–  Uses HTML templates –  Can be customized –  Activity feed, following and

WF tasks

•  Personal preferences –  Op-in/out

•  New activity dashlet –  Multiple options –  New filers

Social Content Management in Action

JSR-168 RESTful API CMIS CMIS/APIs CMIS

Doc Mgmt Version control Commenting Edit metadata Workflows Previews

Coming soon! Use Alfresco seamlessly for document management

Low-cost ECM Records Mgmt MS Office® Integration Cloud

Manage & retain content and handle workflows in Alfresco - then, publish to Drupal

Community Preview Check-out docs to Google Docs for realtime doc collaboration

Alfresco Platform

Social Content Management in Action

JSR-168 RESTful API CMIS CMIS/APIs CMIS

Doc Mgmt Version control Commenting Edit metadata Workflows Previews

Coming soon! Use Alfresco seamlessly for document management

Low-cost ECM Records Mgmt MS Office® Integration Cloud

Manage & retain content and handle workflows in Alfresco - then, publish to Drupal

Community Preview Check-out docs to Google Docs for realtime doc collaboration

Alfresco Platform

Jive Toolkit

Jive •  Focus on the

community around content

Alfresco •  Focus on the

processes around content

Jive Toolkit

Jive Toolkit •  Enables both

process and community

Socialize Content in Jive

Socialize Content in Jive

Linked Content in Jive

Summary

•  Companies looking to leverage Social tools – Externally: Connecting with customers and

prospects –  Internally: Empowering workers to improve

effectiveness •  Alfresco manages the content that drives

social

Social is everywhere

Forrester TEI

•  For 3 years… –  Total benefits = $1.3M –  Payback = 10 months

“Alfresco enables our projects to be built more simply, with less efforts, and they are more maintainable over time.” (Director of software and infrastructure solutions at a large health insurance company) “The rate of change at Alfresco as compared to other vendors is

phenomenal. It was one of the reasons why we were so keen of looking into it further. They are very innovative. The pace of change, the amount of features that came in, was incredible. It has got some real competitive edge elements to it.” (Senior IT manager at a financial service company)

“Alfresco is right up with the commercial players. Almost in any kind of RFI/RFP now, I will look at a professional open source company alongside the commercial vendors.” (Senior IT manager at a financial service company)

QUESTIONS?