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Collaboration Culture
(The Social Business Imperative)
Rooven Pakkiri
Head of Social Business
Something significant is happening in the corporate world
A major change of direction is taking place
On 7th Feb 2011
Thierry Breton The CEO of
Said ……
49,000ee
Euro 5bn
Global IT
Email free company
By 2013
Why is he doing this?
Industrial Pollution
Information Pollution
How bad is it ?
Managers are spending between 5-20 hours a week
reading and writing emails
It‟s bad and it‟s getting worse
13% of
people are
getting
more than
250 e-mails
per day
18% of daily
email is
spam
56% of
people think
they're
spending
too long on
The Atos motivation
1) Altruistic - „ we are concerned about
employee health and well being‟
2) Less Altruistic - drive efficiency and productivity
5 hrs x 48weeks x 49,000 = 11m man hours saved p.a.
3) Cynical – driven by profit motive
11m man hours saved = 5880 headcount reduction
Bottom line is there are powerful reasons that are driving this change
So how do they plan to do this ?
I‟ll come back to this in a moment, but first …
Imagine a world without email
Could you
do it?
How
long
would it
take
you?
Don‟t forget there once was a world before email
Feb 2008“sacked in 2 weeks”
Who is this man?
Why did he do it?
How did he do it? What was the outcome?
“somebody with the balls..”
Who does he work for?
Not a exactly a hip funky start-up
Lives: Gran Canarias
Works: IBM Netherlands
Reports : IBM US
Actually an email driven, highly distributed company
Agreed
Not the thing itself
But rather what it represents ….
What‟s driving all of this?
“the standard for usability must be high. The best consumer interfaces must be the model to follow, not other enterprise software applications.” (Jeff Schick- IBM)
FreeFastNo training neededNo training offeredFew RulesLots of Freedom
By the numbers, Facebook is well over 500 million members strong
If you compare Facebook to the populations of the largest countries around the world it would rank 3rd behind China and India
Irrefutable proof that people like collaborating
Irrefutable proof that people are collaborating and not just in a social context
So how did Luis Suarez do it?
And how does Thierry Breton plan to do it?
Answer
Social Business
What is Social Business ?
“just facebook inside the organisation”
“more like Linkedin inside an organisation”
WRONG ANSWER
WRONG ANSWER (but closer)
“uses Social Networking tools and collaboration culture to solve business problems”
CORRECT ANSWER
Collaboration - Gardening Tools
Blogs
Wikis
Community
Forums
Groups
File sharing
User-Generated Content
Tagging & Bookmarking
Instant Messaging
There is nothing particularly ground breaking about this tool set….
But when they are used in combination and in a collaborative culture; they can produce this ….
If employees are more connected
Then it becomes easier to find the right person and
the right answer in an organisation
This leads to greater efficiency and effectiveness
This in turn leads to better customer service
Which in turn leads to better business results
And the indications and early adopter results
confirm this….
This is not Rocket Science
Massive Potential ROI
USD15 million p.a. saved from sharing operational lessons learned
USD 700 million over 2 yrs through communities of practise
USD 100 million is uncovering new markets & 20 million is cost avoidance through enterprise collaboration
People are the most valued asset of any organisation
BUT
80% of a company's knowledge are in the heads of its employees
The Challenge
The really big payoff is creation of an institutional memory and a playbook
The Prize
The biggest Area of resistance
Users
You have to find ways to bring the whole organisation with you
Otherwise it is just a technology platform and it will fail to deliver meaningful ROI
Each of these people has a valuable piece of the puzzle
Over 70% of HR Directors say their company is poor at Collaboration
(IBM study – Oct 2010)
Where the other 30% live…
Sharing is goodSharing is rewardedSharing is part of everyone’s job
‘Corporate Culture Shift’ or ‘Tipping Point’
Recruit these key people
“energisers”
“innovators”
“subject matter experts ”
“early adopters ”
“champions” “mentors”
“coaches ”
(Tip : use IT to help)
‘70% of what people know about their job is learned through everydayinteractions with their colleagues’ (Deloitte Study)
Capture knowledge before it leaves the company
Summary
1. People have always been Social
in Business
Summary
2. We now have the tools to allow
people to be Social anywhere
Blogs
Wikis
Community
Forums
Groups
File sharing
User-Generated Content
Tagging & Bookmarking
Instant Messaging
Summary
3. “My suspicion is that by 2012 we will stop
talking about all this social stuff and will just call it
work” (Luis Suarez)
Rooven Pakkiri Come and see us on Head of Social Business Stand 618Digirati
THANK YOU
