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Flipsters

Hogan LeeSr. Director, Head of Program and Project Management

Yukio NodaSr. Localization Project Manager

Flipagram’s Mission

Our mission is to give everyone the power to create and share compelling visual stories

that can inspire, entertain, and inform.

Scale

• 220+ million users since Nov 18th, 2013

• About 700 million Photos Shared per day

• Flipagram 19 million videos/month, YouTube 60m

videos/monthLove

• Users love the ease of Flipagram

• One of the highest rated apps in iOS / Android App

Stores

• All organic and word-of-mouth trafficAmbition

• Fastest to a billion users (all smart-phone users!)

• Only with a billion mobile media creators

Company Overview

Tell a great story with media on your phone

• Each picture is worth 1000 words

• A flipagram tells a whole story in less than a minute

Easy to create, and fun to consume

• Select photos/videos, crop, zoom, order for effect

• Music dials up the emotional impact

Story can take an audience from passive to active

• Visual stories transcend language

• Quick, bite-sized, and emotionally charged

Ease of use

Worldwide

• Localized into 36 languages

• Over 220+ million users worldwide

• Ranking in 150+ countries worldwide in Android / iOS app stores

• Brazil, Mexico, France, Russia, Spain, Germany, Indonesia, Japan,

India...Localized Content

• App is fully translated

• Locale-based recommended videos

• Region-specific hashtag challenges

• International Creator / Influencer programs

Beyond

• Localized app stores

• Localized marketing

Localization Overview

Challenges

• No dedicated localization Project Manager

• Inaccurate translations

• After-the-fact translation

• Translation process delayed builds - Context, Turnaround,

QA/QC...

• Lack of product knowledge by translation resourcesSolutions

• Smartling CAT integration

• Dedicated localization project manager

• Hand-picked resources

• Extensive product training

• Hands-on QA

Results

• Easy project management / Reduced cost

• Sim-ship / Quick turnaround

• Increased translation accuracy

Localization Solutions

Further International Expansion

• Fully localized contents

• Target marketing

• Increase P0 countries and locales

• Outreach more locales

• Regional programs

Measuring ROI on Translation

• A/B test - Conversion, User Acquisition

• Ad campaigns

• Creator programs

• User retention / stickiness

Next Steps

Key Takeaways

• Dedicated Localization Project Manager

• Top-to-bottom synchronization - Be proactive!

• Take advantage of Smartling solutions

Lessons Learned

Thank you!

Questions?