Aligning Marketing with the Voice O’Customer

Mistranslation 1

Bite the Wax Tadpole

Happiness of the Mouth

Mistranslation 2

Turn It Loose

Suffer from Diarrhia

Mistranslation 3

Nothing sucks like an Electrolux

How VOC Used to Be

And Now

What’s Hard

Building Scalability

Moving from INSIDE OUT to OUTSIDE IN

INSIDE OUT OUTSIDE IN

INSIDE OUT OUTSIDE IN

The Process – OUTSIDE IN

The Process – Funnel Matching

PractitionerC-Level LOB

Awareness

Consideration

Conversion

Cloud Solutions

Cloud Computing Whitepaper s

Advertiser Cloud Services

What is Cloud Computing

Cloud Computing Solutions

Advertiser Workload Automation

Cloud Security Best Practices

Cloud Security Options

Advertiser Cloud Security Solutions

Landing Page

The Process

In

Oh, Yeah – this has a different Use Case Too!

Confidential. Do not distribute.

Smarter Pages

computerdesktop computer

PC

laptop

Personal computer

Smarter Creative

Smarter Marketing

Mesh Consumer Intent with Content