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Thh hhhhhhhhhh hhhhhhhh hh hhhhhhhhhhh
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Dhh Chhhhhhh Chhhhhhh
Shhhhhhhhh hhh Ihhhhhhhhh Mhhhhhhhhh Shhhhhhh Nhhhhhh
Shhhhh Mhhhhhhhhhhhh Dhhh Mhh 10
hh
h 2011
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 2
A global undertaking
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Ghhhhh hhhhhhhh hhh hhhhhhhhhh hhhhhhhhh
Ahhhhhh
BMW Group Strategy Number ONE
Working with our suppliers for peak performance
Swift access to new technologies
Summary
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 3
Thh BMW Ghhhhh
The world’s hhhhhhh hhhhhhh OEMh
BMW Motorrad
Husqvarna Motors
Rolls-Royce
BMW
MINI
MINI Financial Services
BMW Financial Services
AutomobilesRetail sales
Business year 2010: Revenues: €60.5 billion Sales 2010:
1.461 million automobiles 110,113 motorcycles
Headcount: approx. 96,000
Business year 2011: Goal: More than 1.5 million
vehicle deliveries EBIT 2011 margin in Q1
11.9% in the automobile segment
1,224.280
234,175
2,711
+ 14.6 %
+ 8.1 %
+ 170.6 %
BMW Group
Financial ServicesMotorcycles
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 4
BMW Ghhhh Shhhhhhh Nhhhhh ONEh
Shhhhhh hhh hhhhhh hh hhh hhhhhhhhhhh
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 5
MINI Cooper SClubman:135 kW / 184 hp5.9 l / 137 g
MINI Cooper DClubman:82 kW / 112 hp3.9 l / 103 g
MINI Cooper SCabrio:135 kW / 184 hp6.0 l / 139 g
MINI OneCabrio:72 kW / 98 hp5.7 l / 133 g
MINI CooperClubman:90 kW / 122 hp5.5 l / 129 g
Fuel consumption in l/100km in the EU test cycle. CO2 emissions in g/km. * EfficientDynamics Edition
MINI CooperCabrio:90 kW / 122 hp5.7 l / 133 g
BMW 116d 5-door:85 kW / 115 hp4.5 l / 118 g
BMW 118d 5-door:105 kW / 143 hp4.5 l / 119 g
BMW 118d 3-door:105 kW / 143 hp4.5 l / 119 g
BMW 123d 3-door:150 kW / 204 hp5.1 l / 135 g
BMW 120d 5-door:130 kW / 177 hp4.7 l / 125 g
BMW 123d 5-door:150 kW / 204 hp5,1 l / 135 g
BMW 120d 3-door:130 kW / 177 hp4.7 l / 125 g
BMW 316d Touring:85 kW / 115 hp4.5 l / 119 g
BMW 318d Touring:105 kW / 143 hp4.5 l / 120 g
BMW 320d Convertible:135 kW / 184 hp5.1 l / 135 g
BMW 320d Coupé:135 kW / 184 hp4.7 l / 125 g
BMW 320d xDrive Touring:135 kW / 184 hp5.3 l / 140 g
BMW 320d Touring:135 kW / 184 hp4.8 l / 128 g
BMW 320d xDrive Coupé:135 kW / 184 hp5.2 l / 137 g
BMW 320d*:120 kW / 163 hp4.1 l / 109 g
BMW 320d:135 kW / 184 hp4.7 l / 125 g
BMW 316d:85 kW / 115 hp4,5 l / 118 g
BMW 320d xDrive:135 kW / 184 hp5.2 l / 137 g
BMW 520d Touring:135 kW / 184 hp5.1 l / 135 g
BMW 520d:135 kW / 184 hp4.9 l / 129 g
BMW 318d:105 kW / 143 hp4.5 l / 119 g
MINI Cooper DCabrio:82 kW / 112 hp4.0 l / 105 g
BMW 118d Coupé:105 kW / 143 hp4.5 l / 119 g
BMW 120d Coupé:130 kW / 177 hp4.7 l / 125 g
BMW 123d Convertible:150 kW / 204 hp5.3 l / 140 g
BMW 123d Coupé:150 kW / 204 hp5.1 l / 135 g
BMW 116d 3-door:85 kW / 115 hp4,5 l / 118 g
BMW 120d Convertible:130 kW / 177 hp5.0 l / 133 g
BMW 118d Convertible:105 kW / 143 hp4.9 l / 129 g
MINI One DCountryman:66 kW / 90 hp4.4 l / 115 g
MINI OneCountryman:72 kW / 98 hp6.0 l / 139 g
MINI One:55 kW / 75 hp5.4 l / 127 g
MINI CooperCountryman:90 kW / 122 hp6.0 l / 140 g
BMW X1 sDrive18d:105 kW / 143 hp5.2 l / 136 g
BMW X1 sDrive20d:130 kW / 177 hp5.3 l / 139 g
MINI Cooper DCountryman:82 kW / 112 hp4.4 l / 115 g
MINI Cooper D ALL4Countryman:82 kW / 112 hp4.9 l / 129 g
MINI One D:66 kW / 90 hp3.8 l / 99 g
MINI One MINIMALIST:72 kW / 98 hp5.1 l / 119 g
MINI One Clubman:72 kW / 98 hp5.5 l / 129 g
MINI Cooper:90 kW / 122 hp5.4 l / 127 g
MINI One:72 kW / 98 hp5.4 l / 127 g
MINI One DClubman:66 kW / 90 hp3.9 l / 103 g
MINI Cooper D:82 kW / 112 hp3.8 l / 99 g
MINI Cooper S:135 kW / 184 hp5.8 l / 136 g
MINI One MINIMALIST:55 kW / 75 hp5.1 l / 119 g
10/2010
BMW EfficientDynamics – The “ 140g fleet”.52 hhhhhh hhhh hhhh 140h CO2hhh hh hhhhh
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 6
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Shhhhhhhhhh hhhhhhhhhhh hh hhh hhhhhhh hhhhhhhhhh
MINI E and BMW Concept Active E
BMW 7 Series and X6 Active Hybrid
Mega City Vehicle
BMW Vision Efficient Dynamics
BMW GroupDr. ChristlPurchasing andSupplier Network
Seite 7
Thh BMW Ghhhhhh hhhhhh hhhhhh
Ahhhhh 90h hh h hhhhhhh hh hhhhhh in …
Product highlights Efficient dynamics
(e.g. 520 d with 129g/km CO2 best valuesin its sector)
Integral active steering Unique range of driver assistance
systems Head-up display Connected drive Remote control via Smart phone …
Key supply chain figures 90% material costs/
10% production costs BMW 10 000 parts/vehicle,
2500 are new per launch 75 pieces of optional equipment, 15
coats of paint, and complexity of combinatorics 30 – 35 JIS components:
instrument panel, front end, rear end, customised wiring harness, exhaust system …
The new 5 Series
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 8
Chhhhhhhhh hhhhhhhhhh hhh hhhhhhh hhhhhhhhhhh
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hhhhhhhhh hh hhhhh hhhhhhh hhhhh OEMhh
Phhhhhhhhhh hhhhhhh hhh hhhh hhhhhh hhhhhhhhh
in Mio. Stück (2009) p.a. 1in Mio. Stück p.a. Projektion 20151
0.35
0.10
-10%
0.33 0.33
0.17
1. Only core derivatives examined in spare parts analysis (15 derivatives)2. 2015 Snr level at 2009 volumes
in million units p.a.1 projected for 2015
When we achieve the goals of our variant management programme, our larger volumes will almost compensate for the advantage other OEMs have.
before after
0.33
0.500.45
0.35
Other OEMs
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 9
Thh BMW Ghhhhhh hhhhhh hhhhhh
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Lack
St rategie, Steuerung, Projekte
Logist ik
Qualit ät smanagement Teile
Karosserie
Int erieur, E/E
Fahrdynamik
Ant rieb
Invest it ionen, Waren, Dienst leist ungen
Rohbau Lack Montage
Press-werk
Produkt ion
Einkauf und Lieferantennetzwerk
Motor
Purchasing
Production material Indirect purchasing Cost engineering Controlling , projects
Logistics
Supply Material control Structure of value creation Management of variants
ComponentProduction Paint shop Cockpit/equipment Seats, injection die moulding Light alloy casting house
Quality QA Goodwill and
warranty/supplier recourse Sustainability Management system
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 10
BMW Shhhhh Chhhh Nhhhhh ONEh
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BMW Group Strategy Number ONE Breakthrough goals for BMW Purchasing and Supplier Network
Improvement of supply chain and schedule adherence
Sustainable improvement of profitability
Increase in capital productivity
Further quality improvements
Economic and sustainable natural hedging
More customer-relevant innovations
Supply Chain Number ONE
we create the most effective OEM supply chain worldwide Regarding quality, innovations, schedule adherence and costs,
in order to ensure the sustainable success of businesses.
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 11
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A global undertaking
BMW Group Strategy Number ONE
Working with our suppliers for peak performance
Swift access to new technologies
Summary
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 12
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Power electronics High-voltage battery
Combustion engine
Transmission with electric motors
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 13
SB LiMotive – hhh hhhhhhhh hhh hhhhhhh hhhhhh
Ghhhhh hhhhhhhhhh hhhhhhhhhh hhhhhhhh
hhhh Khhhhh hhhhhhh hhhhhhhhhh
Object of venture:
Lithium-ion-battery technology for power train and on-board power supply applications(µHEV, HEV, PHEV, EV).
Development: Distribution:Assembly:
cell/module
battery pack/ system/application
Korea: Giheung
Korea: GiheungGermany: StuttgartUSA: Orion/MI
Asia: tbdEurope: tbdUSA: Springboro/OH
Customer support including distribution and project management in all areas.
50% 50%
Korea: UlsanEurope: tbdUSA: tbd
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 14
Ehhhhhhhh hhh CFRP hhhhh hh hhhhhhhhhhh
Lhhhhhhhhhh hhhhhhhhhhh hhhhhh hhh hhhhhhh hh
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 15
CFK-Gelege und -recycl ing
Wackersdorf
CFK-Fert igungMCV-Endmontage
Leipzig
CFK-Teilefert igungLandshut
Moses Lake,Washington State
Carbonfaser-produkt ion
In-house productionJoint-ventureSupplier qualification
… and othersSupplier
quali f icat ion
product ion
Chhhhhhhhh hh 2011h
Ihhhhhhhhhhhhhhhh hh CFPR hhhhh hhhhhhh
Production ofcarbon fibre
CFRP productionfinal assembly of MCV
LandshutManufacture of CFRP
components
WackersdorfCFRP non-crimped
fabrics and recyclingLeipzig
Moses Lake,Washington State
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 16
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Ghhhhh hhhhhhhh hhh hhhhhhhhhh hhhhhhhhh
A global undertaking
BMW Group Strategy Number ONE
Working with our suppliers for peak performance
Swift access to new technologies
Summary
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 17
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hhhhhhhh hhhh hhh hhhhhh hhhhh
A hhhhhh hhhhhhhhhhhh
Purchasing follows sales development.
Capitalising on global competition.
Minimising currency risks.
Increasing purchasing and contract volumes in foreign currencies.
Making use of multicurrency orders (part payment in the currency in which value is actually being created).
Nutzung von Faktorkosten-vorteilen
Fokussierung aufWachstums-märkte(LC Anforderung)
3.9712.206
1.271 1.037 222-500
1.500
3.500
5.500
USD GBP CNY JPY KRW
Fremdwährungsüberschuß(Netto-Exposure) 2010
Lohnstückkosten
China 36%Indien 44%Mexiko 48%ggü. Deutschland
Mrd.€
Einkauf in Fremdwährung(Natural Hedging)
Jährl iche Wachst umsrat en GF PKW
China +6,4%Asien/Row +5,7%
Foreign currency excesses
Differences in factor costs
Local content requirements in growth markets
D Europa N-Amerika RoW
50%
25%
Umsatzerlöse in %
Einkaufsvolumen in %
Währungsrisiken
-Vergleich D-
Currency risksSales revenue in %
Purchasing volume in %
Unit labour costs
China 36%India 44%Mexico 48%- compared with Germany
Annual growth rates
a
BMW GroupDr. ChristlPurchasing andSupplier Network
Seite 18
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hhhhhh hhhhhhhh hhhhh hh hhhhhhh hhhhhhhhhhhhh
hhhhhhhhhhhh
Quelle: Automotive News
Example: E-mobility
New technologies Swift progress in
technology New markets Global partner networks Opportunities for new
suppliers
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 19
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Ghhhhh hhhhhhh hhh hhhhhhhhhh hhhhhhhhh
A global undertaking
BMW Group Strategy Number ONE
Working with our suppliers for peak performance
Swift access to new technologies
Summary
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 20
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h hhhhhhh hhhhh hhhhh
Expertise in plastics "from one source".
Internal and external know-how for the best solution in each case.
2700 employees in the supplier network.
250 employees at BMW. More than 15 sites around the world. Supplier empowerment through own
know-how.
Technology for exteriors
Supplierempowerment
Production & tool shop PurchasingTechnology-
development
Production and technology expertise for the supplier network.
Shhhh
Ohhhhh
Lhhhhhhhh
Lhhhhhhh Dhhhhhhhhhh
Rhhhhhhhh
Ghhhhhh
Mhhhhh
Shhhh Ahhhhh
Chhhh
Shhhhhhhhhh
Ihhhh
MINGHUA
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 21
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Shhhhhhh hh hhhhhhhhh hhhhhhhhhhhh hh hhhhh
hhh hhhhhhh hh hhh BMW Shhhhh Chhhhh
Best-of-class in
Business processes
Production system
Technology
Value stream
Quality
Bench-marking
via
OEE
Productivity
Cost performance
Supply service
Quality key parameters
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 22
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Shhhhhhh hhhhhhhhhhh hhhhhhhh
Quality: Examine current quality situation in detail. Assess status of collaborations, technical
and logistical delivery quality, field quality and quality defects.
Implement measures and follow up.
Costs: Agree cost targets and follow up with
appropriate measures. Address action points. Identify risks and opportunities for future
business relationship.
Durch-bruchs-
ziel
100%
50%
0%
Zielerreichung Kosten
Ziel
erfü
llung
Fel
dqua
lität
100% 50% Durch-bruchsziel
heut e morgen
heut e heut e
Achievement of cost targets
Fulfi
lmen
t of f
ield
qua
lity
requ
irem
ents
TomorrowToday
Today Today
Breakthroughgoal
Breakthroughgoal
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 23
Production costs Staffing cross functional teams Cost circles and contract awards Cost peetration by commodities
Tools Optimisation of capital expenditure Tool-making map expertise in Asia and Europe
Supplier development costs Establish cost analysis Pilot projects in 1 and 3 Series and
MINI successors
Logistics Development of cost analysis for
inbound plant logistics 2nd-1st-tier logistics modules
28%09/2009
Ziel 12/2010: ~ 80%
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BMW Whhhh Chhhh Chhh Ehhhhhhhhhhh
80%12/2010
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 24
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hhh hhhhhhhhh hhhhhhhh hhhhhhhhhhhhhh
Whhhhhh hhhh hhh hhhhhhhhh hhh hhhh hhhhhhhhhhhh
Excellent quality is a fundamental prerequisite for successful business relations
Customer value is our main focus as wequestion vehicle requirements
We get our suppliers to deliver peak performancein intensive competition. We are tough but fair.
We demand the most efficient implementation in the world – from ourselves and our suppliers
We implement the principles of VPS along the entire value chain
The decisions we make are transparent and comprehensible
We are active around the world and take calculable risks. Foreign languages in different
cultures are no problem
We offer the organisation access to all the relevant innovations for the automotive business
We continuously review ournetwork structures and come up with
better solutions
We work and communicate actively and constructively with each other and
with our process partners
We compare ourselves with our competitors all the time. Continuous benchmarking
We resolve goal conflicts goals in the interests of our organisation and deliver on our promises.
Judge us by our deeds.
Working together for peak
performance
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 25
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Ghhhhh hhhhhhhh hhh hhhhhhhhhh hhhhhhhhh
A global undertaking
BMW Group Strategy Number ONE
Working with our suppliers for peak performance
Swift access to new technologies
Summary
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 26
54% 51% 46%35%
22% 29% 25% 17% 22% 16% 11% 6% 15% 16% 9% 7% 8% 4% 6% 5% 3%
34% 37% 38%43%
39% 27% 31% 46% 33% 38% 44%38% 27% 21% 31% 33% 28%
22%29% 23% 21%
0%
20%
40%
60%
80%
100%
HighVery high
28% 26% 22% 27% 27% 26% 21%10% 15% 20% 12% 14% 10% 14% 8% 8% 7% 8% 5% 2% 3%
50% 47% 54% 45% 42% 40%34%
42% 35% 30% 41% 31% 32% 25%26% 25% 20% 27% 26%
24% 12%0%
20%
40%
60%
80%
100%
AttractiveVery attractive“Which carmakers
are most attractive to work with?”
Source: Supplier Business 2010
BMW – hhh hhhhhhh hhhhh
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hhhhhhhhhhh
“Which carmaker makes the highest demands for the
best product technology?”
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 27
BMW Shhhhh Chhhh Nhhhhh ONEh
Shhhhhhh hhh hhhh hh hhh hhhhhh hhhhhhhhhhh hhhhhh
Fit for future mobility!
A global undertaking
Working with our suppliers for peak performance
Swift access to new technologies
Supply Chain Number ONE
we create the most effective OEM supply chain worldwide Regarding quality, innovations, schedule adherence and costs,
in order to ensure the sustainable success of businesses.
BMW Group Dr. ChristlPurchasing and Supplier Network
Page 28
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Ghhhhh hhhhhhhh hhh hhhhhhhhhh hhhhhhhhh
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