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As a company, if you feel the ambition to make or develop smart products, you encounter several challenges while doing so. This presentation wants to give you some inspiration in order to select some relevant topics in the context of building smart product for your company. Introducing smart products involves many different aspects. It is often a more complex discussion than on enabling technologies alone. It can require rethinking of the actual technology & product development, of organizational, engineering & design aspects or even impact your current business model, revenue streams or the market your are in. On the other hand you as a company might be in possession of technology that can enable other companies to create smart products.
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Welcome to #innovate11!
10-6-2011© Sirris | www.sirris.be | [email protected] | 2
Smart products: why and how?
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Driving industry by technology
• Mission?
To help companies implement technological innovations
Collective centreof the technology industry• Nonprofit organisation• Industry owned
Federation for the technology industry
10.06.11© sirris | www.sirris.be | [email protected] |
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Some Facts & figures of 2010
5062 interventions per year (advice, projects, services)
Of which 75% for SME’s
within 1848 different companies
> 130 technology specialists – 6 different sites in Belgium
•Materials Engineering•Production Technology•Mechatronics
•Additive Manufacturing•Software Engineering & ICT•Technology Coaching
10.06.11© sirris | www.sirris.be | [email protected] |
Extended partner network - optimal project funding (public & private)
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Mission statement in practice
Making the right technological choicesfor sustainable economical growth
Translating new technologies intangible products for a company
Taking into account the business & technology strategy of the company
value innovationthrough
technology
10.06.11© sirris | www.sirris.be | [email protected] |
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Concentrate on optimisation and cost reduction Concentrate on new products, services and processes
= Defining a Successful Technology & Product Strategy
A good reason for innovation…
cost (€)sales (€)
0 5
new<5y
old>5y
new<5y
old>5y
innovation
year
Sirris & Agoria identified this theme
as highly important for the technology industry
because of its disruptive potential
to create new innovative products
and so creating sustainable growth
SMART as a Product or Technology Strategy
10-6-2011© Sirris | www.sirris.be | [email protected] | 8
"People are very open-minded about new things - as long as they're exactly like the old ones.”Charles F. Kettering
Definition of SMART: a tentative consensus
A Smart Product
• uses information about itself, other products, or its environment
• to provide new or multiple functionalities
• that are able to differentiate the product in a particular market
A smart technology
• can be turned into an offering
• that enables other products to become smart products
10-6-2011© Sirris | www.sirris.be | [email protected] | 9
10-6-2011© Sirris | www.sirris.be | [email protected] | 10
• Smart composites• Smart body protection• Smart eco-system infrastructure• Smart learning• Smart systems• Smart fertilizing
Too many opportunities…
• Technology related themes• E.g. Material based technologies and ICT
• Product & market related themes• E.g. New application domains
• Product engineering related themes• E.g. Key design constraints (safer, faster,…)
• Business related themes• E.g. new business models
Clearly a more complex discussion combining
new investments, new revenue streams, new markets…
10-6-2011© Sirris | www.sirris.be | [email protected] | 11
ICT technology & the market!
• Information Technologies (of all kinds) double their power about every year… (price performance, capacity, bandwidth etc.)
• This technological change is exponential…
10-6-2011© sirris 2010 | www.sirris.be | [email protected] | 12
Source R.Kurzweil
10-6-2011© sirris | www.sirris.be | [email protected] | 13
Big challenge for ICT Product Builders
number of ICT devicesassociated to the user
User attentionbandwidth
time1980 1990 2000 2010
Consequence #2:It is more difficult to stand out with your product in the product jungle.
Consequence #1:Users devote less time to each product
Product builders are in a competition model to get the user attention
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SMART = a way to optimize the user attention bandwidth
time1980 1990 2000 2010
number of ICT devicesassociated to user
User attentionbandwidth
User attentionbandwidth
Smart decision support systems (e.g. safety
critical systems)
Systems that interpret large data streams for
the user
“Empathic” Products that are aware of the intentions of users
Smart Products as a differentiator !
Smart augmented entertainment and
augmented vehicles.
Innovate with data
• Introduction• Dr. Elena Tsiporkova, Senior Technology Advisor,
Sirris
• Data Driving innovation• Gabriel Reid, Senior Software Engineer, TomTom
• Traffic data and mobility content• Dr. Steven Logghe, Chief Traffic, BE-Mobile
• Lily, Smart Data at Scale made Easy• Steven Noels, CEO, Outerthought
Smart productswith (smart) materials
10-6-2011© Sirris | www.sirris.be | [email protected] | 15
WBCSD Vision 2050(The World Business Council for Sustainable Development)
Next innovation wave = about sustainable innovation= about smart innovation with materials
Smart materials make Smart Products= a response to megatrends
10-6-2011© Sirris | www.sirris.be | [email protected] | 16
[Environmental] Materials that are sustainable(they have to ensure longer lifetime & decrease environmental impact) [Geopolitical]
Less strategic (or scarce) materials that are less available e.g. in Belgium
[Technological]Smart Materials or smart combinationsof materials to increase theeffectiveness of materials used (Multifunctional, Functionality on demand, ...)
Smart Products
• Smart Products using smart materials to respond to a changing business environment:
• The drive to do less with more(C2C, sustainable materials, netshapefunctionality, ...)
• Replace or avoid scarce materials by a smartreplacement
• Think multifunctional
• Use Smart Materials to enhanceproduct features & suprise yourcustomer
• Rethink your business model ifrequired
10-6-2011© Sirris | www.sirris.be | [email protected] | 17
Smart Product with Smart Materials
• Introduction:Why use bricks when self-healing composites are available?• Umberto Baraldi, Research Director, Sirris Wallonie
• The mirror material and its inclination• Joris Vanbiel Holocube
• Smart products by printing• Prof. Dr. Van Parys, Sensortex/HoGent
• Smart labels for real-time condition monitoring• by Chris Van Sebroeck, Innolabel
Smart Products & new business modelshave great potential, but many challenges remain…
• Can be very disruptive to apply• Need for out of the box thinking
• Which technologies to apply?• Need for technology watch specifically for Smart Products
• Which are the specific opportunities for your product?• E.g. Personalized content search (still available restos on Saturday)• E.g. wake up call combining planning and traffic information Need for a structured think framework
• Can have a large impact not only on the product but also the business model• Need for careful realization planning• Need for risk assessment
10-6-2011© sirris | www.sirris.be | [email protected] | 19
10-6-2011© sirris 2010 | www.sirris.be | [email protected] | 20
“Let’s Smartize your product”hands- on workshop
• No introduction
• Wim Codenie
• Program manager ICT & software engineering, Sirris
• Hans Vercammen
• Business unit manager product & processinnovation, Sirris
We wish you some inspiring ideas to take home!
10-6-2011© Sirris | www.sirris.be | [email protected] | 21#innovate11
