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EASTWEST PR offers clients the ability to become Enterprise Verified on Sina Weibo allowing them access to new features and metrics.
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Singapore | Beijingwww.eastwestpr.co
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Sina Weibo Enterprise Verification For Enhanced PR
OutreachContact
Kelvin Chen Senior Associate [email protected]
Christian Dougoud Associate Director [email protected]
Singapore | Beijingwww.eastwestpr.co
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•This shows the number of followers for an account from July 19 to August 15, 2011•Number of followers: 548 Number of people being followed: 840
Singapore | Beijingwww.eastwestpr.co
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What Sina Weibo Enterprise Can Do
Singapore | Beijingwww.eastwestpr.co
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Non-Enterprise Verified Enterprise Verified
Singapore | Beijingwww.eastwestpr.co
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New Feature Sets for Enterprise Verified Sina Weibo
Singapore | Beijingwww.eastwestpr.co
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Picture Key1. Introduction video
• It is “stuck” to the top of the page where it welcomes visitors2. About the company3. Bulletin board for key announcements4. Sub accounts affiliated to primary account
• For example a subgroup of “Client Ambassadors” who are designated spokespeople that can deal with Q&A, media enquiries, events
5. Top executives account• This is where a client can give a personal touch to the Weibo
6. Customized group• For example a group of “Top employees” • Or a group of top employees• A dedicated spokesperson account where a client can do Q&A
or FAQs7. Photo showcase
• Able to upload client event or spokespeople photos to share8. Relevant links
• Able to link to client newsletters or blogs which can drive traffic9. Enterprise verification logo
Singapore | Beijingwww.eastwestpr.co
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Verification Requirements
•A photo copy of a client’s business license
•The official stamp on the Enterprise Verification agreement created by Sina Weibo which is then scanned
Singapore | Beijingwww.eastwestpr.co
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Thank you!
August 2011
www.eastwestpr.com
