Several western high street brands in China are quite savvy with Chinese social media, they actively use Sina Weibo, the Chinese version of Twitter to engage with their customers. Uniqlo leads the pack with over 900 thousand fans and over 4,500 tweets.
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1. Western High Street Fashion BrandsSavvy with China Social
Media Sina Weibo
3. MangoFollows: 116Fans: 197,035Tweets: 2,383Promo
slidersVideo pageMap of physicalstoresPosts, questions, complaints
& praisesLinks to official site,TMall store & othersocial
media sits
4. ZARAFollows: 149Fans: 314,321Tweets: 513Promo imageMap of
physicalstoresOne videoLinks to official site
5. UniqloFollows: 198Fans: 925,419Tweets: 4,536Promo
slidersVideo pagePromo pagesPosts, questions, complaints &
praisesLinks to official site,mobile app, newsletter,WeChat,
TencentWeibo & RenrenUniversityrecruitmentLinks to 3physical
stores
6. H&MFollows: 20Fans: 492,978Tweets: 3,682Promo
slidersVideo pagePosts, questions, complaints & praisesLinks to
official site,mobile app &Youku video site