Internet penetration: Serbia vs. Europe

8.60%

23.89%

4.57%

20.58%

47.10%

15.97%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Internet subscribers Internet users Broadband Subscribers

% o

f to

tal

po

pu

lati

on

Serbia

Europe

While internet penetration in Serbia lags behind European averages, the rate of penetration demonstrates that consumers will be increasingly looking on-line for news and information.

Mobile phone penetration in Serbia, surrounding countries, Europe (2008)

90.80%75.50% 76.20% 75.70% 74.60%

97.93%80.68%

130.19%

97.36%

118.74%

0.00%

25.00%

50.00%

75.00%

100.00%

125.00%

150.00%

Albania

Bosnia

and H

erze

govin

a

Croat

ia

Serbia

Europe

As % of total telephonesubscribers

As % of population

Serbia has a relatively high rate of mobile phone penetration. Although it still lags behind European averages it compares favorably to neighboring countries according to the ITU. As 3G and newer technologies grow in use and sophistication mobile phones represent an increasingly important platform for Serbian media outlets to understand and utilize.

Participants at the IREX workshop worked in groups to discuss international trends in Web site designs and styles.

Participants discuss rebranding a radio station’s image so that it communicates the right message online, as well as on the air.

The radio stations’ representatives conduct a SWOT analysis to assess their stations’ strengths, weaknesses, opportunities, and threats.