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The Findability Formula Webinar Series #1 - brought to you by Lutze Consulting and The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing.
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Copyright by Lutze Consulting, LLC © March 11, 2009
Welcome to the SEO Roadmap Webinar
March 11, 2009
Cindy Turrietta, Search Marketing Specialist
Heather LutzeOwner & Author “The Findability Formula”
Copyright by Lutze Consulting, LLC © March 11, 2009
What is SEO? • Search Engine Optimization is the ART and
SCIENCE of aligning what the search engines want with how you want to be “found.”
• You want Page One visibility for all your keyword phrases that get CONVERSIONS & QUALITY TRAFFIC to your site.
Copyright by Lutze Consulting, LLC © March 11, 2009
SEO Roadmap • Step 1: Theme & Assign Keywords• Step 2: Run Multi-Page Keyword Density Analysis• Step 3: Create Title and Meta tags• Step 4: Write new Web Site Page Copy• Step 5: Update Web Site • Step 6: Submit your Revised Web Site to Search Engines• Step 7: Track your Results
Copyright by Lutze Consulting, LLC © March 11, 2009
Step 1: ThemeingTheme & Assign Keywords
• Apples, Bananas and Oranges vs. Fruit Salad• Map every page in your site• Keyword Research
– https://adwords.google.com/select/KeywordToolExternal– http://freekeywords.wordtracker.com/– http://www.KeywordDiscovery.com
Copyright by Lutze Consulting, LLC © March 11, 2009
The Website Theme The Website Theme Wrong WayWrong Way
Copyright by Lutze Consulting, LLC © March 11, 2009
Copyright by Lutze Consulting, LLC © March 11, 2009
The Website ThemeThe Website ThemeRight Way Right Way
Copyright by Lutze Consulting, LLC © March 11, 2009
Copyright by Lutze Consulting, LLC © March 11, 2009
Step 2: Keyword DensityRun Multipage Keyword Density Analysis
• Determine Top Competitor’s Keyword Density
SEOToolset
– tools.seobook.com/general/keyword-density/ – http://tool.motoricerca.info/keyword-density.phtml– Search for “Keyword Density Analysis Tool”
Copyright by Lutze Consulting, LLC © March 11, 2009
Step 3: Create Title and Meta tags
• Where are they?
• Why do they matter?
• Unique Content that Matches Page Theme
Title Tag appears in Browser Window
Title Tag appears in Browser Window
Copyright by Lutze Consulting, LLC © March 11, 2009
Step 4: Write new web site page copy
• Unique
• Word Count Varies
• Primary Focus: Good User Experience
Copyright by Lutze Consulting, LLC © March 11, 2009
Step 5: Update The Web Site
• You change pages or webmaster updates pages • CMS – Use your content management system
Copyright by Lutze Consulting, LLC © March 11, 2009
Step 6: Submit• http://www.google.com/addurl• http://search.Yahoo!.com/info/submit.html• http://search.msn.com.sg/docs/submit.aspx
Submit Pages Only ONCE
WARNING
Copyright by Lutze Consulting, LLC © March 11, 2009
Step 7: Track your Results• Verify submission
– www.google.com/webmasters/tools– SiteExplorer.search.Yahoo.com – Webmasterlive.com
• Find a Reporting Tool – http://mikes-marketing-tools.com
/ranking-reports/
Copyright by Lutze Consulting, LLC © March 11, 2009
Linking
Inbound Links
Website 1Website 1
• Reciprocal vs. Non Reciprocal
• Keyword Rich Anchor Text
Website 2Website 2
Copyright by Lutze Consulting, LLC © March 11, 2009
• Link Themeing
• Easy Site to Navigate
Linking Internal LinksHome
PageHome Page
About UsAbout Us
Our Products
Our Products
Copyright by Lutze Consulting, LLC © March 11, 2009
Outbound Links
• Experts Link to Experts• Good User Experience• Linking with Reputable Sites
Linking
Website 2Website 2
Website 1Website 1
Copyright by Lutze Consulting, LLC © March 11, 2009
SEO Tool Kit
• Bruce Clay SEOToolset® www.SEOtoolset.com
• Bruce Clay free tools, www.seotoolset.com/tools/free_tools.html
• Google Webmaster Tools, www.google.com/webmasters/tools
• Yahoo! Site Explorer, http://siteexplorer.search.Yahoo.com
• MSN Webmaster Center, http://webmaster.live.com
• Robots.txt generator, www.mcanerin.com/EN/search-engine/robots-txt.asp
• Ranking Reports, http://www.mikes-marketing-tools.com/ranking-reports
Order Heather’s Book at
and other key book retailers
Tools and other resources available at www.FindabilityFormula.com
Please contact me with any questions at 1-888-588-9326
WEBINAR COMBO SPECIALNow only $99 (regularly $151.95)
The Book
The Audio CD SetAND
To Order call 1-888-588-9326. Any order will get a a BONUS CD SET TO GIVE TO A FELLOW WEB SITE OWNER!
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