Search Engine Optimization:The Nutshell Version

Pieter Goyens@pietergoyens

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My name isPIETER

and I work at REPRISE MEDIA.

@pietergoyens

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This Presentation Focuses on SEO

Search Engine Optimization, in short SEO

An Overview of this Session

• Before You Build: How Search Engines Work• How To Build Search Engine Friendly Websites• Important SEO Factors• Keyword Research

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Before You Build:How Search Engines Work

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Understanding Search Results

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Search Engine Crawling Process

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Crawling Storage Ranking

How Does the Web Look Like to Search Engines?

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Text

Image

Link Text

Link

How Does the Web Look Like to Search Engines?

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Pages

car dog

justin bieber

cartoons

Keywords Results

How To Build Search Engine Friendly Websites

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Domain Name

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Keywords in domain name give minuscule boost

Get Indexed on Classic Way

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Not that fast, certainly not for brand new websiteshttp://www.google.com/submityourcontent/

YourWebsite

Get Indexed Faster with Sitemaps

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Ping your content faster to Google by using Sitemaps

YourWebsite

Must-Use: Google Webmaster Tools

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Google Webmaster Tools allow you to improve indexing your website

http://www.google.com/webmasters/tools/

Submitting Your Sitemap

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Submit your website to Google Webmaster Tools

Extra: Get Data from Your Website

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Google Webmaster Tools provide you with detailed reports about your website

Important SEO Factors

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HTML Page Title

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In the code, it looks like this

In the Google search results page, like this

<title>Wallace and Gromit: one man and his dog - Telegraph</title>

TIP: Less than 70 characters and place important keywords close to the front

Meta Description Tag

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In the code, it looks like this

In the Google search results page, like this

<meta name=“description” content=“Learn how to play drums online with this helpful how-to website. It will show you how to play drums from very basic to advanced.”>

TIP: Roughly between 150-160 characters; avoid duplicate meta descriptions

Don’t Use “Click Here” as Text Link

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Taken from W3C (w3.org)

Installing SEO Plugin

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Keyword Research

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Taking You Back to 1999

Google Now

It’s all about keywords

right

Must-Use: Google AdWords Keyword Tool

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Google AdWords Keyword Tool allow you to find interesting keyword phrases

Find Related Search Terms

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Related search terms on

“bottes femmes”

Building the Perfectly Optimized Page

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TIP: Headline with targeted keyword, but different on each page

Keyword repetitions within body text,

between 2-5xTIP: put keywords in bold

TIP: Use keyword in image file

names

Taken from SEOmoz blog (seomoz.org)

SEO impact on alt tag on images is minimal

Download SEO Starter Guide from Google

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TIP: Free download

Blended Search

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Google changed the definition

of content

Picasa Web Albums

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TIP: Upload your images to Picasa Web (and/or Flickr)

Some Take-Aways on SEO

• The hardest part of starting SEO is knowing where to begin• Good SEO takes time• You must track to know which SEO efforts are bringing good

results, and which are not working• Most of the right choices comes from asking

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Congrats!

You now have a basic understanding of SEO.

slideshare.net/thinksearch