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There has never been a more a crucial time for a business to maximize its online presence in the savviest, most effective way possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can’t find you online, you essentially don’t exist.
We are is here to solve that problem through Search Engine Optimization and SEO Audit.
Executive Summary
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What is SEO?
1SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results.
2The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners.
3In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.
Benefits of search engine optimization
Enhance search visibility Attract more customers
Build trust with your search results
Generate measurable results
Increase traffic in a cost-effective way
Build a long term presence online
Online marketing has become the ideal marketing channel for the 21st century, as it is clear that the Internet is here to stay. What does that mean
for your company?
Why is SEO important to my business?
89%89% of
consumers research
products or services online.
70%By the time
consumers they visit your site,
60% of the purchasing process is
already complete.
80%80% of the links
search users click are within
the organic results.
61%SEO leads cost 61% less than
outbound leads and produce 8x the close rate.
An SEO audit is a detailed and objective analysis of your website focused on improving its organic search performance. It consists of a set of documents that provide the following:
What Is An SEO Audit?
Breakdown of problems preventing optimum performance.
A process to implement solutions to those problems.
In a nutshell: An audit tells you what's broken and how to fix it.
When performing an SEO Audit, we analyze the following elements:
Content
Crawl
Sitemap
Robots.txt
Canonicalization
Architecture
Internal Links
Inbound Links
Semantic Markup
Images
Video
Titles
Meta Descriptions
Site Speed
International
Local
Social Media
News
HTTPS Migration
Analytics
Mobile
Why Do You Need an SEO Audit?
1You’ve been hit with a Google penalty.
Perhaps you have lost a substantial amount of traffic and revenue from organic search. Our SEO Audit will help identify the reasons for the penalty (if in fact there is one) and help you recover your lost traffic and revenue.
Common scenarios that warrant an SEO Audit are:
2Your organic traffic has stagnated/flatlined.
You may be creating quality content, expanding your product offerings, and generally doing what it normally takes to grow your organic traffic, but your traffic growth has come to a standstill. You may be looking at one or several technical or structural SEO issues, which is where our audits can help.
3You have run out of organic traffic growth ideas.
It’s hard to maintain consistent organic traffic growth. Our audits will not only identify issues preventing organic search performance, but they will also provide recommendations for new avenues of growth.
What Comes With An SEO Audit?
The Audit Findings Document
The actual audit findings are presented to you in a PDF document that provides the following information for each data point we audit:
● Explanation of the area analyzed (What the heck are we auditing and why is it important?)
● Issues found● Examples of issues from your website or campaign● Recommended fix(es)
The Implementation Plan Spreadsheet
1
2
Implementation Consulting or Implementation3
The time it takes for us to complete an SEO Audit generally depends on the size of the site and the issues we discover. The hard part is that we are not going to know every issue that needs to be addressed until we are actually digging into your website.
Here are the general lengths of time for most SEO Audits, based on site size:
● Under 1k Pages: 2-3 weeks● 1k – 500k Pages: 3-4 weeks● 500k+ Pages: 4-5 weeks
Are Audits Automated?No. All of our audits are done manually, using only tools that help us to pull pertinent metrics, analyze large swaths of data, and find issues more quickly. We do not rely on any of those automated auditing tools out there and simply re-package the results with our logo. Over the years we have found that manual auditing allows us to dig deeper into a website or campaign in order to find the details that matter to the bigger picture.
How Long Does An SEO Audit Take?
SEO Audit Pricing Estimates
499$ 999$799$