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June 2009Eli Feldblum
1. Marketing is Marketing, Not Popularity2. Know Your Audience3. Content is King; Relevance Rules4. Leave Ego Aside5. Know When to Say “No” or “I Don’t Know”6. Test, Test, Test7. Make Money (Without Spending It)8. Winning Has Nothing to do with Competition9. It’s all up to you!
ENGAGING“Users prefer natural results
over paid results at a
rate of three to one”
-Google Study, 2007
SEO spend in 2007 was
$1.3B in the U.S. and
$650M in the U.K.
GROWING
-SEMPO Study, 2008
Growth of Search Marketing, in Billions
AMAZINGNatural listings receive 800% more traffic
than paid listings and
convert better.-Didit, Enquiro &
Eyetools Study, 2005
Help, I’m in a Nutshell!
• https://adwords.google.com/select/KeywordToolExternal• http://freekeywords.wordtracker.com/• http://www.keyworddiscovery.com/search.html• http://www.google.com/trends• http://www.google.com/sktool/ • http://www.google.com/webhp?complete=1&hl=en• http://search.yahoo.com (Search Assist)• http://labs.google.com/sets • http://www.synonymlab.com/