SEO Movers & Shakers

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Grazitti Interactive http://www.grazitti.com/ New Year is round the corner and SEOs are busy making strategies and resolutions for 2013. But before we do that lets rewind 2012 to take note of Movers & Shakers of the year. What Happened in 2012? 1. Google Panda This year Google Panda has been updated 13 times which has majorly impacted websites having: Duplicate Content in high volume Poor quality inbound links Too many irrelevant ads above the fold Keyword Stuffing 2. Google Penguin Google Penguin was launched later in April 2012 to keep a check on web spamming. The following spam factors are being monitored by Penguin: Spam blog comments Black hat link building schemes Exact Match Domains e.g. (xyz.com, xyz.org, xyz.net, xyz.other) Exact Match Anchor Text Keyword stuffing 3. Increased Focus on Reputation & Trust Reputation here refers to the credibility of website's content, design, and external links. Google, Bing, and other search engines liked and promoted consistent quality of reputed and trusted websites whereas others lost their SEO value. 4. Increased Communication via Webmaster Tools In the first two months of the year, Google sent out 700K warnings via Webmaster Tools to websites notifying them for their black hat links. 5. Decreased Organic Search Listings per Page on Google It was noticed that Google was displaying less than usual 10 results on some SERPs since April 2012. The % of SERPs was 1-4% initially, later it jumped to 18% in August 2012. 6. Infographic & Guest Blogging Links In July, Matt Cutts said that Google may discount the value of links generated by infographics. The same way they did with widgets. A similar warning was given to guest bloggers in Oct 2012. 7. Indexing iFrame Content iFrame links/content is now being indexed by Google. Also it was observed that iFrame links/content is not visible in the text only version of the cached copy of Google. To stay posted on the latest in the world of SEO, Visit http://blog.grazitti.com

Text of SEO Movers & Shakers

  • 1. Search Engine Optimization Movers & Shakers 2014, Grazitti Interactive

2. 1PandaUPDATED20 TIMES 2014, Grazitti Interactive 3. 2Panda Duplicate content in high volume Poor quality inbound links Too many irrelevant ads Keyword stuffing 2014, Grazitti Interactive 4. 3Penguin Spam blog comments Black hat link building schemes Exact match domains Exact match anchor text Keyword stuffing 2014, Grazitti Interactive 5. 4 Google, Bing, and other search engines increased focus on Websites...and 2014, Grazitti Interactive 6. REPUTATIONRefers to the credibility of websites content, design, and external links 2014, Grazitti Interactive 7. TRUSTRefers to original content, organic links, website usability experience, and validity of website information 2014, Grazitti Interactive 8. 5GOOGLE INCREASED COMMUNICATION VIA WEBMASTER TOOLS 2014, Grazitti Interactive 9. In the first two months of the year, Google sent out 700k warnings via webmaster tools to the websites notifying them for their Black hat links 2014, Grazitti Interactive 10. 6ORGANIC SEARCH listings per page decreased by 18% by August 2014, Grazitti Interactive 11. 7In July, Matt Cutts said 2014, Grazitti Interactive 12. Google may discount the value of links, generated by InfographicsThe same way they did with Widgets 2014, Grazitti Interactive 13. 8It was observed thatlinks/contentis not visible in the text only version of the cached copy of Google. 2014, Grazitti Interactive 14. The parameters of SEO success are being redefined everyday. To get SEO strategy advice or SEO execution help, visit www.grazitti.com To stay posted on the latest in the world of SEO, visit blog.grazitti.com 2014, Grazitti Interactive 15. Thank you! 2014, Grazitti Interactive