Sense of Place

Places of Value

Malcolm Bell

Head of VisitCornwall

Tourism the Essence•Needs free time and disposable income

•At it's best is the sustainable and sensitive economic "exploration" of our natural, cultural and built assets.

•Sustainable meaning in a way that maintains and even improves the asset for the future

•Sensitive being the impact on the local community that should be neutral or even have a positive effect in enhancing the lives of local people

Tourism some of the Key Elements

•Experiences and Memories

•Precious times in special places with special people

•Creating lifelong memories

•Enjoying life and often enjoying the great outdoors

•Iconic imagery that stays in the mind for years after

What makes some Tourism Destinations Special

•Unique and iconic

•Special - emotional connection

•Unchanging

•Retrospective experiences

•Repeating a childhood experience with your own children

•It will be there and the same when you return be that next year, or even 20 years time

Value of Special Places

•1999 Valuing the Environment

•2001 Foot and Mouth Crisis

•Visitor Surveys

•Cross selling other products such as Food and Drink

•Evaluations

•But really it's common sense!

European and National Developments

•European Level

•EC Sustainable Tourism Policy

•Sustainable Tourism Indicators

•Landscape Conventions and Policy Makers Capacity Building

European and National Developments

•National

•England Rural Tourism and Action Plan

•Process and Consultation

•NAAONB Input and Response

•Next Steps

Final Thoughts

•It's not complicated

•Looks after the assets, attract those that will appreciate those assets and involve local communities

•VisitCornwall is delighted to work with Cornwall AONB to deliver a plan that will deliver for Cornwall