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Beat Google HummingBird!
Lesson 6 – Semantic and Contextual Keywords
Beat Google HummingBird!
A context oriented content strategy
Understand your niche well.
Make context maps for your content after exploring keywords.
Link to contextual articles from your content.
Create a suggested reading section with contextual articles.
Beat Google HummingBird!
How to get contextual keywords
Explore the knowledge graph
Use Wikipedia and human intelligence
Target longer keywords
Use Keywords Jeet map.
Beat Google HummingBird!
The difference this will make
You’ll be better understood by Google
Google will put you at the right spots
You’ll engage your clients better
You’ll get higher returns per lead
You’ll not be de-ranked by Google updates
Beat Google HummingBird!
Linkbuilding Practices
Stay in your niche.
Don’t worry too much about building links.
Don’t pay to professional link-sellers.
Beat Google HummingBird!
Go beyond search engines to get their love
Google loves content that people love.
Youtube, facebook, Google+, twitter… Have a presence here, and market yourself.
Make the social web an important part of your marketing strategy.
Search Engines keep track of shares on the social web whenever they can.