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Beat Google HummingBird! Lesson 6 Semantic and Contextual Keywords

Semantic And Contextual Keywords - Google HummingBird

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Page 1: Semantic And Contextual Keywords - Google HummingBird

Beat Google HummingBird!

Lesson 6 – Semantic and Contextual Keywords

Page 2: Semantic And Contextual Keywords - Google HummingBird

Beat Google HummingBird!

A context oriented content strategy

Understand your niche well.

Make context maps for your content after exploring keywords.

Link to contextual articles from your content.

Create a suggested reading section with contextual articles.

Page 3: Semantic And Contextual Keywords - Google HummingBird

Beat Google HummingBird!

How to get contextual keywords

Explore the knowledge graph

Use Wikipedia and human intelligence

Target longer keywords

Use Keywords Jeet map.

Page 4: Semantic And Contextual Keywords - Google HummingBird

Beat Google HummingBird!

The difference this will make

You’ll be better understood by Google

Google will put you at the right spots

You’ll engage your clients better

You’ll get higher returns per lead

You’ll not be de-ranked by Google updates

Page 5: Semantic And Contextual Keywords - Google HummingBird

Beat Google HummingBird!

Linkbuilding Practices

Stay in your niche.

Don’t worry too much about building links.

Don’t pay to professional link-sellers.

Page 6: Semantic And Contextual Keywords - Google HummingBird

Beat Google HummingBird!

Go beyond search engines to get their love

Google loves content that people love.

Youtube, facebook, Google+, twitter… Have a presence here, and market yourself.

Make the social web an important part of your marketing strategy.

Search Engines keep track of shares on the social web whenever they can.