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There is a new and compelling opportunity to create one-to one personalized messaging that can be aimed at the mass of consumers that are further up the purchase funnel, in the awareness and consideration stages. Presented by Rob Watt, Managing Partner of Razorfish during iStrategy London 2010
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Where’s my jetpack?
Where’s my jetpack?
“The old paradigm, a system of mass production, mass media, and mass marketing, is being replaced by a totally new paradigm, a one-to-one
economic system”
Don Peppers & Martha Rogers – The One to One Future
Page 3 © 2010 Razorfish. All rights reserved.
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Geographic
IP
Attitudinal
Demographic
Contextual
Behavioural
Social
Interests
Time
Page 8 © 2010 Razorfish. All rights reserved.
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INTERESTINTENTINSTANCES
Page 18 © 2010 Razorfish. All rights reserved.
How to build a personalisation engine
Page 19 © 2010 Razorfish. All rights reserved.
Marketing Engagement Landscape
Page 20 © 2010 Razorfish. All rights reserved.
Page 21 © 2010 Razorfish. All rights reserved.