Boost sales conversion by allowing shoppers to buy with as little effort asshoppers to buy with as little effort as 

possible 

• If you accept orders on‐line, the right landing page has a huge impact on your sales conversion rates

• Over 75% of sales are lost due to complex buying and checkout processes creating confusion and uncertainty

• If shoppers want to buy an item, make a donation or s oppe s a o buy a e , a e a do a o opurchase a ticket – shouldn’t they be sent to a site where they can do this with as little effort as ypossible?

Reference: The Future of Search Series, 2011

15 years successful ecommerce experience (3D3 com/

3D3.COM Pty LtdDevelops owns and distributes ShopFactory since 1995. Provides development services for GlobeCharge and santu. Resells GlobeCharge and santu services.

experience (3D3.com/ GlobeCharge)

Melbourne based, 95% of revenue from Global Clients

E-Commerce software

Domestic and International presence

Over 230,000 CustomersOver 230,000 Customers Worldwide

Partners world wide, IFC (WorldBank), PayPal, SSB (Italian Banks consortium) and

GlobeCharge Pty LtdProvides order processing services to

Product Search EngineLists products from ShopFactory

(Italian Banks consortium) and others

30 People

Provides order processing services to ShopFactory and santu users. Owns and operates santu.

Lists products from ShopFactory shops and Smart Buy Now Links. Provides Smart Buy Now Links

$2.4m pa – Profitable!

Core Technology protected by patents

The Market is going Mobile• Mobile Payments to triple to $670B by 2015; Digital goods will represent 40% of 

transaction (Juniper Research, July 2011)• Mobile payments will be mainstream within the next 4 years (KPMG, July 2011)• ‘Online Retailers top media shopping lists’ (AFR, July 2011) – Fairfax and James 

Packer pursing their stakes in online retailing• More than half of all Australians are expected to have a smartphone by the end of p p y

the year*• 86% use their mobile device in conjunction with watching TV*• Half of all internet searches are done with a mobile device (*AMI Oct 2011)• Half of all internet searches are done with a mobile device (*AMI, Oct 2011)

Are you positioned to capture your share?

Imagine if you could ...• Add value to your existing business and stake key ground in the on‐line retail market• Convert more sales by preserving the buyer impulse of customers who know what they 

want to buy ‐ Over 75% of sales are lost due to complex buying and y p y gcheckout processes creating confusion and uncertainty

• Capture your share of the markets for Physical and Digital goods

Sell Anywhere Links look like any other Internet Add B h h l CAddress. But they have a complete e‐Commerce solution with shopping cart built in. 

ipod.santu.com | santu.com/ipodFor example:

ipod.santu.com  |  santu.com/ipodtop1.kpng.net  | megan.giveandhelp.org

•Click the Sell Anywhere Link online, in an email, or enter the link into 

a browsing device such as an iPhone PDA or computera browsing device such as an iPhone, PDA or computer. 

•Arrive directly at a secure Checkout, instead of a webpage, pay and 

h di it l h i l d t ti ll d li dhave digital or physical goods automatically delivered

• Not Just another Ecommerce Solution– If you have no current solution, you get everything you need– If you already have a solution, it can be an adjunct to existing Ecommerce solutions by 

enabling quick set up of campaigns to take advantage of market opportunities, without the IT hassle

– A tool to help increase sales by making it easier for customers to buy, when they have already made the decision 

• Security & Privacy– Multiple delivery mechanisms 

• Your customers can still browse– Sell Anywhere Links are designed to capture the buying impulse and hold onto 

customers until they have placed their order by minimizing any distractions And oncecustomers until they have placed their order by minimizing any distractions. And once they have placed their order, they can still browse your products to order even more.

6 October 2011

Find a Sell Anywhere Link in a magazineLink in a magazine. Enter it in any browsing device to buy the iPoddevice to buy the iPod right now!

Grab your smartphone & try it yourself! 

There it is. I h h iIn the shopping cart. Check out and it is yours.

No distractions which cost sales TheNo distractions which cost sales. The buyer goes straight to the checkout page.  Click on a link online or enter the Sell Anywhere Link address intothe Sell Anywhere Link address into any browsing device. The outcome will be the same.

A Simple URL can be much more (Physical Goods Example)

Identity & Security management

Interfaces to Payment& Shipping Partners

Shopping Cart

•Device independent•Isolation from technology churn

redbag.bagcity.com

Isolation from technology churn

Ecommerce Features•Order Management•Advertising Tracking•Fraud Management•Accounting PackagesTurbo Charged URL

A ibl i T diti l & O li dig g

•Discount Vouchers•Membership Management

•Accessible via Traditional & On‐line media•Underpinned by 15k lines of code•Direct to Secure Check out

Capture Buying Impulse

For Buyers who know what they want

A Simple URL can be much more (Digital Goods Example)

Identity & Security management

Interfaces to Payment

Shopping Cart

diypaving.bunnings.com

Enabled by

yp g gEcommerce Features•Order Management•Advertising Tracking•Fraud Management•Accounting PackagesTurbo Charged URL

A ibl i T diti l & O li dig g

•Discount Vouchers•Membership Management

•Accessible via Traditional & On‐line media•Underpinned by 15k lines of code•Direct to Secure Check out

Device Independent Isolation from Technology & Backend Churn

NB Bunnings DIY is an example only & not associated with Santu

Use one, consistent solution 

W b it R di PDF fil MS

,online & offline 

Websites | Magazines | Radio | PDF files | Blogs | Newspapers | MS Word | Email | Classifieds | Movie advertising | Emails | Facebook |

I TVNewsletters | Advertorials | Images | MySpace | TV | Brochures |

Promotions | PowerPoint | YouTube | Livery | Multi-media presentation |

C t t Fli kConcert posters | Instore TV | Flash tutorials | Flickr | RSS feeds |

Billboards | Product placement | SMS | Live Messenger (MSN) | Skype | Business cards | Online videos | Product presentations | Forums | Publications |Business cards | Online videos | Product presentations | Forums | Publications |

Podcasts | Chats | Stickers | Vodcasts | Flash animations | Skywriting | Internet

radio | Google AdWords | Postcards | Twitter | g | |

NO technology hurdle when transferring sales initiated offline onto the Internet for paymentinitiated offline onto the Internet for payment

Order by SMSd

Order by SMS123 667 iPod.santu.com

• Customers must have a scanner or camera connected to their Internet

• Customer must be registered before being able to buy

• Complex Process: PayPal i d

• Simply enter the link into any browsing device to buy

• Works online and offlineaccess device

• Software to convert the datamatrix into an online linkmust be installed

requires customers to send anSMS to a number, to wait for areturn SMS, to click on a link inthat SMS to go online to locate

• Supports mobile devices

must be installed• Data Matrixes only work inprint

• Many potential customers

that SMS to go online to locateproduct to place an order

• Process is not transparent –customers don’t know what toMany potential customers 

do not know what this is  –education is required

customers don t know what toexpect – education is required. 

• Only works offline.

What stops other e‐solutionsPayPal

Buy Now ButtonAmazon

Buy Now Buttone‐junkie

Buy Now ButtonSantu

Sell Anywhere Link

p

Works anywhere online Works offline No HTML coding Supports manual payment methods such as cash on 

Delivery, postal pick‐upConnects to 50 + Payment gateways

Supports Digital product sales Supports Digital product sales

Supported Not supported Limited support or 3rd Party support

Getting Started

• We value your feedback so we’d love you to start trying it...for FREE! • Go to santu.com and select the ‘Free Trial’• We will upgrade you to the  ‘Enterprise’ Plan  to use for FREE for 3 months• And let us know what you think!