Self-Driving Cars, Smart Self-Driving Cars, Smart Watches and Heads-Up Watches and Heads-Up

Displays... Oh My!Displays... Oh My!The Internet of Things The Internet of Things

& How to Connect& How to Connect ItIt

Google Developer’s Group – DenverGoogle Developer’s Group – Denver

April 28, 2015April 28, 2015

Presented byPresented by

Laurie LamberthLaurie Lamberth

Associate Partner, Associate Partner, 151 Advisors151 Advisors

THINGSTHINGS

Dedicated Purpose DevicesDedicated Purpose Devices(DPD’s)(DPD’s)

BEBE ANYTHING ANYTHINGPreconfigured

May not have a user interface

General Purpose PlatformsGeneral Purpose Platforms(GPP’s)(GPP’s)

DODO ANYTHING ANYTHINGHighly configurable

High level of user leadership

THINGSTHINGS

Mark Weiser

IoT Pioneer, former CTO Xerox PARC and author of groundbreaking IoT essay

“The Computer for the 21st Century” (Sept 1991)

“… three different network connections:tiny-range wireless,

long-range wireless andvery high-speed wired.”

CONNECTED TOCONNECTED TO

Wired and Fixed WirelessBroadband Networks

Wide Area Cell/Sat/Narrowband

Networks

Tiny- to Mid-Range Networks

THE INTERNET/Cloud/BackendTHE INTERNET/Cloud/Backend

THINGSTHINGS

CONNECTED TOCONNECTED TO

CEO to shareholders:50 billion connections 2020

2009 Annual Shareholders’ MeetingApril 13, 2010

Hans VestbergCEO, Ericsson

IoT… How Do I Love Thee?IoT… How Do I Love Thee?Let Me Count the Ways…Let Me Count the Ways…

IoT… How Do I Love Thee?IoT… How Do I Love Thee?Let Me Count the Ways…Let Me Count the Ways…

“… So the next time you read an M2M market forecast, if it’s not

denominated in the trillions, take it with a grain of salt. While we’ve come

a long way in the past 10 years, the biggest and most important market for

M2M is still ahead of us.”

- Laurie Lamberth, Connected World Magazine, June 2013

MarketSegment

Forecasted Units, In millions

CAGR Source2008 2009 2010-12 2013 2014

Connected CE products/US

6 86 56.0% Strategy Analytics, “U.S. Connected Device Forecast,” Jan. 2010

M2M/Global 73 430 42.6%Harbor Research, “2009-2013 M2M/Pervasive Internet Market Forecast Report,” Feb. 2009

M2M/Global 46 412 44.1%Juniper Research, “Embedded Mobile and M2M Strategies, 2009-2014,” Jan. 2010

M2M/Global 71 225 26.0%ABI Research , “Maximizing Mobile Operator Opportunities in M2M,” 1Q2010

Mobile Phones 286 364IE Market Research Corp, “2Q10 United States Mobile Operator Forecast, 2009-2014,” May 20104.3%

IoT… How Do I Love Thee?IoT… How Do I Love Thee?Let Me Count the Ways… and Why They MatterLet Me Count the Ways… and Why They Matter

Not Your Father’s NetworkNot Your Father’s Network … or is it?… or is it?

New Networks for the IoTNew Networks for the IoT

Laurie Lamberth, Connected World Magazine, May/June 2015Laurie Lamberth, Connected World Magazine, May/June 2015

Timeline: M2M/IoT NetworksTimeline: M2M/IoT Networks

1950’s – 1970’s 1980’s 1990’s 2000’s 2010’sAnalog hard-wired connectivity

Twisted pair, POTS, Ethernet

SCADA*/FSK for industrial settings

No consumer applications

Digital wired connectivity

TCP/IP for general/consumer applications

SCADA in industry

Hard-wired or dial-up (acoustic coupler)

Digital wired and wireless connectivity

Wired networks – same

Wireless networks: Ardis/DATAtac,

Mobitex, CDPD + cellular

Wireless networks: add satellite, Wi-Fi, Zigbee, zWave

SCADA over IPArdis/DATAtac, Mobitex, CDPD taken down

Resurgence of narrowband device networks

SIGFOX, LoRa™, Weightless-N, TV white spaces

2G GSM awaiting sunset

* Secure Control And Data Acquisition

• Fixed wireless networks that support fixed or mobile devices• Base stations $3,000-$5,000• Average coverage range = 3-10 miles/base station

• SIGFOX covered France with <1,000 base stations• Sub-$10 chipsets• Airtime rates as low as $1/year• Device battery life 5-10 years• Sub-1,000 mHz operation for excellent coverage including in-building and

underground (even under snow!)• “Stateless” end points: instead of “always on”, devices wake up

periodically to report data and receive updates

New IoT Networks - CharacteristicsNew IoT Networks - Characteristics

SIGFOX LoRa™ Weightless-N

Uplink technology SIGFOX(proprietary)

LoRa™(proprietary)

Weightless-N(open standard)

Downlink technology

None LoRa™ CDMA

Network speed 100 bits/sec(=100 baud)

Up to 20K/sec Up to 100 baud

Payload size 12 bytes Not limited 20 bits

Security methodology

Multiple layers of device signatures

Rotating key exchange

Standard key exchange

Manufacturers SIGFOX IBM, Cisco, Multitech, Actility

nWave

New IoT Networks - DetailsNew IoT Networks - Details

Not Your Father’s PlatformNot Your Father’s Platform Breaking Open the ApplicationBreaking Open the Application & Device Management Paradigm & Device Management Paradigm

Laurie Lamberth, Connected World Magazine, February/March 2015Laurie Lamberth, Connected World Magazine, February/March 2015

Connecting Objects to the Cloud:Connecting Objects to the Cloud:Big Building BlocksBig Building Blocks

Device ManagementPlatforms End Here

ApplicationEnablementPlatforms Cover This Turf

Characteristics of “New-School” Characteristics of “New-School” Device Connectivity PlatformsDevice Connectivity Platforms

• Normalize complex functions such as connecting to a network, incorporating third-party data and managing applications and devices into standardized interfaces• Incorporate “trust engines” and other security measures to control

how devices connect and how their data can be used• Delivers services through modern tools including HTML5, RESTful

interfaces, Python, Apache, app stores• Includes or access “big data” analytics data stores and resources• Bringing successful technologies, strategies and techniques to device

connectivity from adjacent markets

Example 1: machineshop.ioExample 1: machineshop.io“There’s an API for that… or there can be…”“There’s an API for that… or there can be…”

• Legacy: developed by the team that created SensorLogic, an application enablement platform purchased by SIM and smart card manufacturer Gemalto in 2011

• machineshop’s “small ‘p’ platform” per CTO Greg Jones consists entirely of RESTful Automated Program Interfaces (APIs) to all sorts of services including cellular networks, third-party data stores, all sorts of connected devices and objects, business logic and analytics

• “Every app programmer already knows how to use it” – G. Jones

Example 2: Xively from LogMeIn (join.me)Example 2: Xively from LogMeIn (join.me)“Secure sessions are our lifeblood”“Secure sessions are our lifeblood”

• Legacy: developed by the team that created LogMeIn (remote session management) and join.me (client-less online collaboration) to leverage deep experience in secure sessions

• Depends on a lightweight client installed on remote device to provide secure connectivity and strict rules about how devices and data are used

• “Trust engine… only allowed listeners can access devices they trust” – Paddy Srinivasan, VP Product Management

Example 3: KiiExample 3: Kii“Tight integration with device manufacturers”“Tight integration with device manufacturers”

• Legacy: developed by former Nokia executives, platform leverages lessons learned from managing more than 30 million smartphones and tablets

• Depends on client installed on device by manufacturer, company tightly integrates with manufacturers to ease common device management issues (software update, security schema), improve product distribution, and enable device functionality through an app store that already includes over 7,000 titles

• Huge in Japan, expanding globally

• Smart homes, TVs and medical devices “are the same thing as smartphones” – Masanari Arai, CEO

Example 4: ThingWorxExample 4: ThingWorx“Interactive conversations with connected devices”“Interactive conversations with connected devices”

• Legacy: leveraged experience developing applications to manage manufacturing plants and processes

• A “modeling engine” defines and describes each device by its properties, services and events, and feeds a “mashup engine” creates drag-and-drop applications using device data, external data, analytics and other services

• It’s “an event-driven architecture where a ‘yin and yang’ of events and subscriptions” triggers actions – John Canosa, Chief Strategist

IoT Call to Action: Why now?IoT Call to Action: Why now?

• New Networks• New Platforms• New use cases emerging almost daily• Massive global market• High growth rate particularly vs. “human” mobile• Blue chip, growth and startup companies all investing heavily• NOW NOW NOW is the time to grab the IoT opportunity!

About Laurie LamberthAbout Laurie Lamberth• 20 years in mobile, digital media and related technologies

• Emphasis on M2M/Internet of Things, location-based services, mobile shopping, mobile and cross-platform digital advertising, and digital media distribution systems

• Functional specialties in Marketing, Business Development and Business Strategy• Led M2M and Enterprise Business Development for Sprint Nextel for 7 years• Recognized as a “Top 100 Influencer/IoT”, “Power Player in Mobile,” and “Woman of M2M”

• Strategic Business Consultant• Independent consulting practice merged with “execution focused” 151 Advisors in 2014• Associate Partner and Practice leader, Internet of Things

• Prolific analyst/writer in enterprise-focused publications• Connected World Magazine “Unplugged” column explores IoT & its impact on our daily lives• Analysis for GigaOm Research (RIP March 2014) covered how IoT, LBS and mobile shopping

affect our business opportunities• Freelance for other publications such as Mobile Enterprise Magazine

• New to Front Range, looking for:• Consulting: “fractional” CMO/VP Bus Dev, marketing, strategy, sales channel enablement• Open to full time with a great company where there’s a great fit

THANK YOU!THANK YOU!

Laurie LamberthLaurie Lamberthllamberth@151advisors.comllamberth@151advisors.comTwitter/Skype laurielamberthTwitter/Skype laurielamberth

714-412-5047714-412-5047