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Michelle LentzText MICHELLEL to 50500Text MLEARN to 25827

Secrets of Code:QR and SMS

+Hi! I’m Michelle

•Instructional Designer, Trainer•Professional Technology Blogger (Who knew?)•Help non-profits integrate social media•Wine blogger and columnist•Part-time Director of Marketing at Panstoria

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Or text “michellel” to 50500

+Common Denominator: SMS

+Instant Feedback: Texting

I found texting to be perfect. It allowed quick access to professors without the social intrusion that could arise with the use of Facebook. Study questions the night before a test or telling a professor you can't make class is efficiently accomplished, yet the professor-student social line is still respected.

-Kris, senior at Valapariso

+Instant Feedback: Texting

+Group Texting: ClubTexting.comBroadTexter.com

Text MLEARN to 25827

+What is a QR Code?

+Oops! Try this instead…

+Overall Growth of QR Codes

Data collected globally from October 1 through December 31, 2010 by ScanLife. Earlier data from previous ScanLife reports.

+Billboards

+Packaging

+Point of Sale

+App Discoverability

+Exhibits: Additional Information

+Cincinnati Zoo: More Information

+How Might You Use a QR Code?

+Create a QR Code

i-Nigma (http://www.i-nigma.com/CreateBarcodes.html)

GOQR.ME

QReate.com

Bit.ly

Goo.gl

Winksite (also helps you build easy mobile sites)

(Google “QR Code Creation”)

+Planning for Success

What will the overall experience be like?

Where will the code be placed? (Packaging, walls, paper, newsletters, shelf level, etc)

How will the code be incorporated into the overall design and appearance?

What is the incentive to scan?

Is the call to action meaningful and clear?

+Planning for Success

Plan ahead for interactivity.

Design with your user in mind.

Location, location, location.

Education.

Optimize for mobile.

Test, test, test. Quality is key.

Track and measure.

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THANK YOU!