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This was my presentation I did for SCVNGR's Social Media Summer School Series - mine was the Social Media 101 class. Enjoy!
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SCVNGR Summer School Series Social Media for Local Businesses 101
Janet Aronica Director – Marke;ng & Community Oneforty TwiCer: @JanetAronica
#smmrschool
• TwiCer: @JanetAronica • oneforty
Collabora;ve project management for social media -‐ hCp://oneforty.com/solu;ons/socialbase
SocialBase by oneforty
hCp://bit.ly/smbiz101tools
Toolkits by oneforty
Toolkits
• Toolkit – hCp://bit.ly/smbiz101tools • TwiCer 101 Ebook – hCp://bit.ly/twit4biz101 • “Cheat-‐Sheet” -‐ hCp://slidesha.re/socmedia101
#smmrschool
Resources
Why Social Media?
750 million users on Facebook
Source: hCp://tcrn.ch/jwZAY1
460,000 Why Social Media?
Source: (TwiCer) hCp://bit.ly/lvS5J8
Number of new TwiCer accounts created each day
48 hours of video uploaded to Youtube each minute
Source: (YouTube) hCp://bit.ly/mCpZ3c
Why Social Media?
15 million
Source: (Yelp) hCp://bit.ly/ilfcSc
Number of reviews of local businesses on Yelp
Why Social Media?
55% Websites with a blog get 55% more website traffic.
Source: hCp://bit.ly/jpAHGN
Why Social Media?
Marke;ng has changed.
Customers have a voice.
Customers are defining your brand right now.
Where do I begin?
Universal Ideas for All PlaForms 1. Claim your presence,
establish and complete your profile (Don’t leave the house without your shoes on)
2. Listen + Respond 3. Be Genuine
Facebook for Businesses Profiles
Pages Facebook for Businesses
Groups Facebook for Businesses
Profiles, Pages and Groups
PROFILES PAGES GROUPS
Good for businesses? No Yes Sure, but discussions require more management
Visibility Only visible to those with FB accounts
Public to all Only visible to those with FB accounts
Administrators You Anonymous Visible
Communica;on Wall, messages, direct to inbox
Wall Wall
• Create a page: Facebook.com/pages
• Suggest to friends • Content: Statuses + Photos
CreaOng a Facebook Page
Engagement -‐> Newsfeed
Statuses on the Wall
• Bio, photo • Don’t protect your Tweets
• Username -‐ close to real name
• Par;cipate: Follow people, send Tweets
TwiQer for Businesses
Bio complete!
Tweet Tweet!
Personal Profile -‐ Example
• Brand name & logo • Bio & URL • Follow back • Tweet consistently
Business Profile -‐ Example
Hootsuite • Search terms: company & men;ons • Manage TwiCer + Facebook • Schedule Updates • FREE
TwiQer for Business -‐ Tools
Twilerts – Google alerts for TwiCer hCp://twilert.com
• Your brand • Your compe;tors • Keyword + loca;on
TwiQer for Business -‐ Tools
• Search by bio & loca;on for people to follow
FilterTweeps – Find People to Follow hCp://filtertweeps.com
TwiQer for Business -‐ Tools
• Mobile apps to check into loca;ons and share what you are doing, where
• Users push no;fica;ons to TwiCer & Facebook
LocaOon-‐Based Services
1. Claim your loca;on
2. Find out who is checking it
3. Special offers
Universal Ideas: LBS
1. Claim your venue: hCp://4sq.com/4sqsmallbiz 2. Who’s your Mayor? Create a Special for him or her. 3. Monitor your check-‐ins and ;ps – Sprout Social
FourSquare
• Challenges + Check-‐in • LevelUp
Gerng started: hCp://scvngr.com/builder
SCVNGR
• Claim your Facebook Place • Merge Facebook Place page + business page
Facebook Places
• 15 million reviews • Expanding: check-‐ins & daily deals
Photo: hCp://on.mash.to/m04WWj
Yelp
1. Claim your page hCp://biz.yelp.com 2. Complete your profile – photos, hours of opera;on 3. Respond to reviews – posi;ve & nega;ve
Yelp – 3 Steps for Ge[ng Started
Isn’t Yelp just a place for people to complain?
Source: (Yelp) hCp://bit.ly/lZbvYB
Neutral -‐> Glowing
Nope.
Yelp – For NegaOve Nancies?
A blog is like a newspaper….
That people actually read.
Why do I need a blog? What Would I Write About?
• Thought leadership: Adjacency • Engage your community • SEO: leverage your social efforts
oneforty sells social media sosware. We blog about social media ;ps.
Blogging – An Example
• Talk to customers. • Claim your brand with logos, physical branding.
• Create content.
You already do these things. (Just do them on social media.) You already:
1. Be Responsive 2. Be Gracious 3. Be Consistent 4. Use a Personal Tone
4 Tips for Engaging Community (on any pla;orm)
• Physical reminders of your social presence.
• Let your digital-‐saavy advocates know you are par;cipa;ng in social media
Step away from the computer!
Resources: • Toolkit – hCp://bit.ly/smbiz101tools • TwiCer 101 Ebook – hCp://bit.ly/twit4biz101 • “Cheat-‐Sheet” -‐ hCp://slidesha.re/socmedia101 • @JanetAronica, @oneforty • [email protected]
#smmrschool
QuesOons?
