Scope Of Health And Fitness applications for Smartphone
Sachindra PandeyPurpleTalk
Major online application stores
App Store apple
Android market - Google
OVI store - Nokia
App Catalog-Palm/HP
Windows marketplace for mobile- Microsoft
The app store
Why Health and Fitness category
2/20 categories of appstore are related to health and
fitness.
Specializing on a particular category.
Wide range of apps due to wide topics.
Wide range of targets.
An example on specialization
Categorizing the applications
Categorization by appStore
Categorizing based on target.
Categories in appstore
Potential target users
Doctor/Parents Patients
Sportsperson(professional or Amateurs )
Anyone who is concerned about his/her healthand fitness.
Scope of social networking
Facebook updates.
Doctor-Patient networking.
Help groups.
Why to select iPhone Environment
Biggest store for applications(over 250000)
Over 6.5 billion download(200 per second)
Friendly SDK.
gyroscope,GPS,accelerometer
Constant connectivity,portability.
And finally, a few examples
Sleep cycle alarm clock
Nike + GPS
Sleep clock alarm cycle
Reviews and ratings
Nike + GPS
description
Thank You
Event Organized by PurpleTalk, Inc
Place and Logistics Sponsored by Teleca
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