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Why Your Smiling Face Is One Of Your Best SEO Tools
Matt Schulz
Editor In Chief, InvestingAnswers.com
FINCON 2013
What Is Authorship?
For Google: A way to identify – through code and social media -- the best content from the best writers and make sure it gets noticed.
For writers: A way – through code and social media -- to connect your identity to your content on the Internet and get noticed.
When It Works
• Higher clickthroughs• Greater name exposure• More page views• And – someday, maybe – higher
search rankings
Where It’s Going
Higher Overall Search Rank
Higher Author Rank
Quality Authors
So How Does It Work?
Google Plus Profile
• Profile should include:• Name (matches bylines)• Headshot (No logos) • A short bio• Links to sites you write for
(in “Contributor to” section)• Your +1s
How To Do It
• By email• By Wordpress or other CMS widget• By HTML
“Rel=author”
“Contributor”
Article page
Google+profile page
Website home page
By Email
• Plus.Google.com/authorship• Needs:
• A profile with a headshot• An email address with the domain of the site
in question• Content on that site with your byline that
matches your G+ name
• Works best for single-author sites
By Wordpress
• Recommended• SEO by Yoast
• http://yoast.com/wordpress/seo/• http://wordpress.org/plugins/wordpress-seo/
• All in One SEO Pack• http://wordpress.org/plugins/all-in-one-seo-
pack/
By HTML… Option 1
• <A HREF=https://plus.google.com/103015186850779507370” rel=“author”>Matt Schulz</A>
OR
• <A HREF=https://plus.google.com/103015186850779507370?rel=author”>Matt Schulz</A>
“Rel=me”
Article page
“Rel=author”
“Contributor”
Article page
Google+profile page
Author bio page
Rel=“me”
By HTML… Option 2• On article page: <A HREF=http://
www.yoursite.com/author/mattschulz” rel=“author”>Matt Schulz</A>
• On author page: <A HREF=https://plus.google.com/103015186850779507370” rel=“me”>Matt Schulz</A>
OR
• On article page: <A HREF=http://www.yoursite.com/author/mattschulz?rel=author”>Matt Schulz</A>
• On author page: <A HREF=https://plus.google.com/103015186850779507370?rel=me”>Matt Schulz</A>
Check Your Work
• http://www.google.com/webmasters/tools/richsnippets
• INSERT IMAGE
Check Your Stats
• Webmaster Tools
Any Questions?
