@MrJonPayne

EXPLOITING SOCIAL MEDIA

WATERSHED – JUNE 2013

NOISY LITTLE MONKEY

Specialising in professional, financial and legal service sectors

SEARCH & SOCIAL MEDIA MARKETING

@MrJonPayne

Over 80 businesses, charities and gov’t bodies in EU, USA & Africa

WHO’D TRUST A MONKEY?

@MrJonPayne

facebook

twitter

pinterest google+

takeaways

@MrJonPayne

YOU WILL NOT ASK QUESTIONS NOW

http://www.flickr.com/people/38375554@N05/

YOU WILL REMEMBER THEM

@MrJonPayne

YOU WILL VIEW THESE SLIDES ONLINE

http://www.flickr.com/people/38375554@N05/

AND GIVE US SOME FEEDBACK (PLEASE)

@MrJonPayne

WHO CAN YOU EXPLOIT?

@MrJonPayne

US!

Industry geeks will share your content and brand messages. They may not actually be the people who

buy the most, but they’re noisy and have influence over the rest of us @MrJonPayne

EXPLOITING THE MUSE

REQUIRES A LITTLE ORGANISATION

@MrJonPayne

HOW DO I FIT IT ALL IN?

Stock articles are those which are key to how your organisation helps people, flow are

those which relate to current events. Planning is key to actually getting it done.

STOCK & FLOW

@MrJonPayne

FACEBOOK

THIS IS THE PLACE TO START

@MrJonPayne

IF THE AREA OF THIS

SLIDE REPRESENTS ALL

THE TRAFFIC ON

THE INTERNET

@MrJonPayne

http://mashable.com/2010/11/19/facebook-traffic-stats/

Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder

THIS MUCH

IS FACEBOOK

@MrJonPayne

@MrJonPayne

Some 45 billion web pages

http://www.worldwidewebsize.com/

45 billion other

web pages are

fighting over the

remainder

@MrJonPayne

http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_

of_Like_CPG

THIS IS HOW

MUCH TIME IS

SPENT ON

THE

NEWSFEED

@MrJonPayne

You do the math(s).

THIS IS HOW

MUCH TIME IS

SPENT ON

THE

NEWSFEED

@MrJonPayne

YOU NEED TO BE IN

NEWSFEEDS

You do the math(s).

@MrJonPayne

FACEBOOK IS TESTING A SEARCH ENGINE

@MrJonPayne

Users search for stuff and it gives them answers based on their historic timeline

and those of their friends @MrJonPayne

And the friends of their friends.

@MrJonPayne

Be this guy.

@MrJonPayne

OPTIMISE YOUR FACEBOOK PAGE

BE FIRST TO THE PARTY

@MrJonPayne

OPTIMISE YOUR FACEBOOK PAGE

BE FIRST TO THE PARTY

I like

this

@MrJonPayne

OPTIMISE YOUR FACEBOOK PAGE

BE FIRST TO THE PARTY

I like

this

@MrJonPayne

OK.

THAT’S THE FOUNDATION

@MrJonPayne

OPTIMISE YOUR FACEBOOK PAGE

BE FIRST TO THE PARTY

ENGAGE

@MrJonPayne

IMAGES & VIDEO

@MrJonPayne

A great Facebook page shares cool images and video that are of interest to its

audience @MrJonPayne

This?

@MrJonPayne

Photos on Facebook generate 53% more likes: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-

NEW-DATA.aspx @MrJonPayne

Lots of weight / EdgeRank

@MrJonPayne

You can curate other people’s photos, it’s not all about you… But remember to

include a description… @MrJonPayne

Timing – Post when your audience will most likely be online @Tashsb

MEASURE WHAT WORKS

IT’S EASY – THERE’S FACEBOOK INSIGHTS

@MrJonPayne

WHEN YOU CREATE

Our first Google Chrome Extension (it’s free)

LINK BACK TO YOUR SITE & MEASURE SUCCESS

@MrJonPayne

EXPLOITING TWITTER

REQUIRES A LITTLE FINESSE

@MrJonPayne

NOT COLD CALLING

No set up. Share shortened links. Data shows up in Google Analytics.

MENTIONS

@MrJonPayne @MrJonPayne

NOT COLD CALLING

We love Cat – She’s ace.

YOU’LL GET BANNED FOR SPAM

@MrJonPayne

NOT ME ME ME

REMEMBER – YOU, WE, ME

@MrJonPayne

@MrJonPayne

140 CHARACTERS?

NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS

@MrJonPayne

WHY SO SHORT?

It gets easier with practice

FOR SHARES!

• 100 characters leaves enough room for RT<twittername> & a

comment

• Also – put links towards the beginning or in the middle with no

# or mentions if you want a better CTR

@MrJonPayne

YOU CAN BE MYSTERIOUS & FUNNY

Only 28 characters in the best headline ever, 29 if you include the protagonist

AND SHORT

@MrJonPayne

USE FREE TOOLS

Hootsuite and SocialBro can help you schedule tweets and give you lots more

besides

FOR MAXIMUM IMPACT

• Schedule your tweets

– For when your audience is awake

– For when they’re looking

@MrJonPayne

A TWEET HAS A SHORT LIFE

2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-

chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125

RECYCLE THEM AT LEAST 6 TIMES!

@MrJonPayne

PINTEREST

WHO HAS HEARD OF PINTEREST?

@MrJonPayne

It’s all about the images! Organise, Like & Pin!

Pinterest

Question Show of hands

Intro to what pinterest, what n why

examples of

best practices

measuring success

More than just cakes and cats

@MrJonPayne

Not just for Girls @MrJonPayne

Or exciting products

@MrJonPayne

Verify your business account @MrJonPayne

No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne

PINTEREST

HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A

‘BORING’ COMPANY?

@MrJonPayne

Make it personal - Include the team

@MrJonPayne

Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’

Chic, blonde, braided updo!

The perfect hairstyle for a

wedding or party.

Great image by @Janedoe

@MrJonPayne

REUSE, REPURPOSE, RECYCLE

FOR AWESOME RESULTS ON GOOGLE

@MrJonPayne

If you have Gmail, you have personal Google+ you can create a business page.

If you have Google local listing for your business, you can upgrade this.

@MrJonPayne

Verify your account to see your face in the search results

@MrJonPayne

If you have Gmail, you have personal Google+ you can create a business page.

If you have Google local listing for your business, you can upgrade this.

Verify your website using Google WMT and pwn search results @MrJonPayne

TAKEAWAY

STOP THE SCROLL

@MrJonPayne

FUNNY

@MrJonPayne

DISGUSTING

@MrJonPayne

SEXY

@MrJonPayne

SEXY

@MrJonPayne @MrJonPayne

GET THE SLIDES: http://goo.gl/t0DbP

ASK: @MrJonPayne

@MrJonPayne